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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193
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Writing Around the Web – Social Media ROI, Google+, and Local Search

Kikolani

Featured Post – Social Media ROI with Google Anlaytics 5. 4 Ways to Increase Your Traffic with StumbleUponStumbleUpon is one of the best traffic generators among the top seven social media sites, referring more than other social bookmarking and voting sites such as Digg and Reddit according to Statcounter.

ROI 126
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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI. Share it on StumbleUpon. Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. Share this on Reddit. Stumble upon something good? Email this to a friend?

B2B 256
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Are Twitter Followers Better Than Facebook Fans?

Idaconcpts

US online marketers suggest that Twitter followers provide a better ROI than Facebook fans. While being mostly neutral to the performance of email campaigns, US online marketers ranked the ROI of opt-in email recipients higher than that of Facebook fans. Share it on StumbleUpon. Winner: Twitter followers. Tweet This!

Twitter 158
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Shadow Pipeline – accounting for the missing dollars

Buzz Marketing for Technology

Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. Share it on StumbleUpon. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match.

Proposal 171
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Social Customer Support: AT&T is doing it Right!

Buzz Marketing for Technology

It’s your most pure form of customer advocacy and lot easier and cheaper to save an existing customer than it is to do constant marketing campaigns to get new, ambivalent customer to sign up with your company! Share it on StumbleUpon. Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms.

iPhone 258
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The Single Most Important Social Media Marketing Metric

Convince & Convert

It follows that the success of a social media marketing campaign is measured by its ability to achieve business objectives. Showing the value of each social channel is pretty powerful on its own, but it’s even more important to measure the ROI of your marketing campaigns down to the post level. Google’s URL Builder.

Metrics 60