10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). It’s very easy to just start measuring your ROI by counting how many Twitter followers and Facebook friends you have.
PR ROI Means You Have to Do Real Math
OCTOBER 21, 2014
” and that’s exactly what your clients and bosses are saying at this time of the year, when we’re all thinking about budgets and campaigns for next year. Show me the money. I’m so fed up with communications professionals who don’t know what return-on-investment (ROI) means or how to measure it. Anything over 100% is positive ROI.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Google “measuring PR” and you’ll find plenty of articles trashing PR’s inability to show ROI. . Enter inbound PR—where content meets measurement and helps PR show the actual ROI of its activities. Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. Your inbound PR campaigns are up and running. By Iliyana Stareva.
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Does social media marketing produce measurable ROI—and if so, how does one measure it? Or is social media marketing just a required practice because of its value for content marketing, customer service, market engagement, web presence optimization , and SEO—whether its ROI can be determined with any accuracy or not? CMOs On Social Media – Where’s The ROI? by Forbes.
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
But we can discuss earned and owned media, the ROI, and how to measure. It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. Owned vs. Earned Media: Measuring the ROI originally appeared on Spin Sucks on September 28, 2011. Communication Measurement Social Media cision earned media forrester owned media paid media ROIOwned Media.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Another 25% of a company’s focus is on improving conversion and optimization of campaigns.
5 Reasons Your Social Media ROI Sucks
OCTOBER 23, 2014
If you follow my goal-related advice above, your metric is going to be closer to the bottom line than reach or fan growth or post likes. I’d like to see you use cost per lead or lead per impression or revenue or ROI. 3. You need to have a scientific mindset, and rather than launching one campaign, test a bunch of smaller ideas. ————-. You Have Lame Goals. Choose
The ROI of Pinterest: 5 Must-Reads
APRIL 30, 2012
Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Pinterest: Why It’s Worth The Investment, And How To Get Your ROI.
How to Measure CRM ROI for Your Nonprofit
APRIL 6, 2015
But how will you even know your CRM initiative is failing if you aren’t measuring its return on investment (ROI)? What is nonprofit ROI? Measuring ROI is a little more black and white for commercial businesses. An ROI assessment seeks to answer the following questions: What am I getting for my money? But the process doesn’t end with signing a contract. The better way.
Social Media ROI: 5 Must-Reads
APRIL 9, 2012
Here are 5 must-reads on social media ROI that we don’t want you to miss. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Measure Social Media ROI with Google Analytics Social. ROI: Are Your Social Media Efforts Worth the Money?
Why Awesome Influencer Campaigns Combine Many Kinds of Marketing
Convince & Convert
JANUARY 27, 2016
They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. This campaign earned them gold stars by adding a human element to their brand. Image via BigStockPhoto.com.
How CMOs Can Prove the ROI of Tech Investments
Convince & Convert
MARCH 4, 2016
Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Image via Unsplash. Aligned Goals. Focused KPIs. Integrated CRM.
How to Measure Your Social Media ROI [Infographic]
SEPTEMBER 19, 2011
There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign. Thus, the calculation of ROI on social media gets calculated accordingly. Similar Posts: How to Measure the Return On a Social Media Campaign.
What’s the ROI of Social Media Silence?
FEBRUARY 21, 2012
Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? ” What’s the ROI of THAT message? ROI social media customer service listeningBut it struck me. Perhaps we are asking the wrong question. ” or “Is it worth measuring?”
Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”
The Realtime Report
JULY 20, 2012
market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. The content will be updated periodically, and will include special offers and exclusive deals.
The Real ROI of Social Media is Revenue
NOVEMBER 14, 2015
ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. Return on investment ( ROI ) is the benefit to the investor resulting from an investment of some resource. ” when he was responding to social ROI.
The ABCs of Social Media ROI
FEBRUARY 14, 2011
Analysis, Benchmarks, and Campaign Conclusions – The ABCs of Social Media ROI. Came across this fabulous slide deck by Jordan Viator ( @jordanv ), Interactive Communications Manager at Convio. Thanks to James Stewart at the American Society of Military Comptrollers for the hat tip via an ASAE listserv. View more presentations from YNPN DC. Presentations
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured.
What’s the ROI of Laughter?
Convince & Convert
FEBRUARY 4, 2016
Hassan Ali has handled many large campaigns while at Onion Labs, the Onion’s in-house ad agency, including the brand new comedy series, Dr. Jimm. When they were starting out, they were probably very focused on a very direct marketing campaign that was about getting your food quick. Dr. Jimm, PC Campaign. Branding Voices and Choices. In This Episode. ” —@hassanisms.
Why and When You Should Outsource Your Marketing
APRIL 20, 2016
Business Growth entrepreneur build your brand copywriting design highly targeted traffic hire a pr firm Lead Generation media buys outside agency outsource your marketing PR tracking website design what's the ROI of your campaignsWhen does it make sense to outsource your marketing and when are you better off keeping it in-house? What’s Your Definition?
Why ROI Will Never Die
MARCH 3, 2011
This post celebrates the release of two books, Katie Delahaye Paine ‘s Measure What Matters and Olivier Blanchard ‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question “Why will ROI never die? on our recently revamped web site (thank you RAD Campaign for the excellent design).
The Social Media ROI Debate
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action.
How to Measure Your Facebook Ad ROI
The Social Media Incubator
JULY 10, 2013
What neither of these scenarios take into account is the cost of your campaign – what you spent to attract those sales. To figure ROI on your Facebook advertising, you need to calculate your cost per desired action. Twelve dollars of revenue for $150 of ad spend amounts to.8% ROI whilst $10 of revenue against $100 of ad spend amounts to 10% ROI. They’re not.
How We Generated a 1500% ROI on Facebook
Convince & Convert
JANUARY 3, 2013
Click to read more » social media case studies agorapulse emeric ernoult Facebook advertising facebook marketing campaign social media case study social media ROI the abbe pierre foundationWhat do you think of when I say “Facebook marketing”? You are probably thinking “coupons”, “promotions”, “product launch”, or even “contests”. To illustrate this point and avoid using.
5 things to measure in social media ROI
NOVEMBER 1, 2011
As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You. What we can measure for social media ROI. Social media often generates attention in traditional media, so when that is the case, I include AVE in the ROI model.
Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview
FEBRUARY 23, 2012
You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. Is the tool REALLY driving ROI? believe ExactTarget is changing the way marketers build and deliver marketing campaigns. We wanted to do our photo shoot with Kyle but this will have to do. Many of you already know him. Test and build strategy.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
When asked why, Tom Daily, the Director of Mobile, Search and Global Connections replied,“It is important to invest your energy into things you know work, and we know that SMS works and is a thing to focus on.” In addition to its reach and immediacy, SMS is very affordable and offers an amazing ROI for marketers when used properly. Yes, that immediate. Having S.M.A.R.T
28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
JULY 11, 2016
If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. Sensing a shift in the air toward true authenticity and connection above ROI, they’ve removed all forms from the site. “All of the content we create and share from here on out will be free,” they announced.
How to Develop a Successful Digital Coupon Campaign
Convince & Convert
JUNE 24, 2014
Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumer Response to Coupon Campaigns Of all coupons searched for, grocery coupons are the most popular , accounting for over 50% of coupon searches. Creating a Successful Coupon Campaign So just how does a brand create a successful coupon campaign?
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? While the question of “what’s the R.O.I. So, when it comes to R.O.I. The same is true for R.O.I. and Corporate Reputation Management, Dell Inc., ‘There is no single ROI for social media.’” & I.
How to Measure the Return On a Social Media Campaign
MAY 24, 2011
Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures. In certain cases it’s good to do your math, plan what you want achieve from your campaign in terms of concrete figures and then work backwards. part of monitoring the efficiency of the campaign is to be working with some tools.
A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
Techipedia: Tamar Weinberg
MARCH 12, 2015
There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. I know this, because 75% of the brands that use our platform fall into the exact same pitfalls that we fell into when we first ventured down that rabbit-hole. Then, one day, I had a small epiphany. My First Epiphany.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
That said, I know that there are a lot of you who may be curious on the monetary value of your social media campaign , have clients that are asking the value of the social media services you provide for them, or simply want to learn more about how your social media strategy is leading to conversions. Have you found it an adequate way of explaining social media ROI to clients? Step 1.
Expert Tips to Measure the ROI of Your Influencer Marketing
FEBRUARY 8, 2016
million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #1: Tie Your Hashtag Campaigns to Revenues. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.
Measuring Social Media ROI
DECEMBER 21, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. But many companies don’t have the faintest idea about where to begin when it comes to measuring the ROI of their social media campaigns and strategies.
10 Tips and Strategies for a Better Facebook Marketing Campaign
MAY 22, 2016
10 Tips for a Better Facebook Marketing Campaign. With that in mind, we are going to look at ten handy tricks and strategies that will improve your Facebook marketing campaign instantly. 1. You should also install an off-site pixel for your campaign and track how many people from your “Abandoned Cart” ads complete the buying process. The strategy resulted in a 2,700% ROI.
Social CRM Use Case 4: Conference social media campaigns to increase outreach and lead generation
NOVEMBER 17, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Conference social media campaigns to increase outreach and lead generation. ROI = increased registrations; increased registrations from first-timers.