You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#. MORE >>

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Conference social media campaigns to increase outreach and lead generation. ROI = increased registrations; increased registrations from first-timers. Social CRM and ROIPossible now]. Level – Intermediate. Discount code tracking. MORE >>

big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI of social media?  Often when I get this question it’s appropriate for me to retort: “What’s the ROI of your phone?&#   Other times it’s not appropriate to respond with this answer, which, if done in the wrong tone, or place, can win you a free punch in the face.  Then there are the naysayers that adamantly proclaim, “We aren’t doing social media because there isn’t any ROI.&#. by Erik Qualman. 20-23.  25-28.  MORE >>

At any time, get a pulse on social media ROI by running sales reports by lead source and totaling revenue generated from social media leads. Compare this amount with your social media spend to determine ROI of individual activities, and use the data to reallocate budgets based on performance. With this type of data tracking and a results-driven strategy, you can confidently report to managers how social media campaigns are performing and how they impact the bottom line. What technologies do you use to track social media ROI? Capture Offline Social Media Conversions. MORE >>

This has to be one of the biggest questions banging around marketing conferences, blogs and social media gatherings.  ”How do we measure the return on my investment (ROI) for the time, money and effort we put into Twitter and Facebook ?” ” To truly answer that question, you need to define your own ROI. Are sales the only worthy ROI? Do you want email addresses because your sales cycle requires a lot of education and time, so you want to create a drip campaign? Probably not. Like all marketing — you start by knowing what result you want. MORE >>