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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193
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Writing Around the Web – Social Media ROI, Google+, and Local Search

Kikolani

Featured Post – Social Media ROI with Google Anlaytics 5. 7 Sneaky Ways to Use Facebook to Spy on Your Competition – Here are some sneaky (or little known) ways to use Facebook to learn more about your competitor’s online marketing strategy. What’s at stake in this blogging contest?

ROI 126
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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Let me explain ….

B2B 256
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The Single Most Important Social Media Marketing Metric

Convince & Convert

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

Metrics 60
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Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. I took a look at the Social Media Marketing research data. – But the ROI on this effort is still squishy at best. Well, almost.

Research 113
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Shadow Pipeline – accounting for the missing dollars

Buzz Marketing for Technology

Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. Share it on StumbleUpon. Not really.

Proposal 171
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What AK Knows About Social Media Marketing « Saying It Social

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials What AK Knows About Social Media Marketing I am by no means a self-proclaimed social media marketing expert, however I have learned a great deal by doing and analyzing, and would like to take this opportunity to share a little bit with you.