Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates. Response : As previously mentioned, SMS campaigns have a very high response rate.

SMS 187

SMS Strategy Marketing Discount 187

Buzz Marketing for Technology

JUNE 28, 2008

Reporting & Essays. AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. AUDIO: The Campaign Trail Podcast : June 5, 2008. The Naked Campaign : Steve Brodner draws the Presidential candidates. THE CAMPAIGN TRAIL. Skip to content. Give a gift. Online Only.

Video 255

Video Conference Energy Policies 255

agora pulse

JANUARY 30, 2018

Creating campaigns, organixing graphics, responding to fans and of course posting, tweeting and uploading. RSS – If you have an RSS feeder linked to your Twitter, run a quick check to ensure that the feeds are all coming from reputable sources. If you find anything suspicious, report it to the site.

Social Media 144

Social Media Social Media Management Policies Reputation 144

Sprout Social

DECEMBER 27, 2016

Extra Points: Check in on a marketing campaign. Collaborate with another department for future campaigns. Review marketing campaign success. Automatically Post from RSS. Our Post via RSS feature is handy if you publish blog posts. Use a Service to Generate Your Social Media Reports. Engage with influencers.

Social Media 75

Social Media How To Hashtag Publishing 75

Freelance Social Media

MAY 26, 2009

Of the 929 survey respondents, nearly three-quarters (74.1%) of non-profits reported having a presence on Facebook, with an average community size of 5,391 members. YouTube (46.5%) and Twitter (43.2%) were cited as alternate social networking tools. Their efforts are for good causes which definitely fit well into the social realm of things.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. Broad Social Media Monitoring. Like this post?

Strategy 213

Strategy Klout Marketing How To 213

Akamai Marketing

JULY 28, 2011

The paid version is well worth it for particular campaigns. PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link.

Metrics 229

Metrics Twitter Postrank Analytics 229

Techipedia: Tamar Weinberg

AUGUST 14, 2012

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. They can significantly boast the conversion rates of websites and e-marketing campaigns. Like this post?

Airlines 210

Airlines Marketing Statistics comScore 210

Convince & Convert

OCTOBER 17, 2011

An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. What Facebook campaigns are they responding to? What apps are they sharing to Facebook?

Social Media 151

Social Media Foursquare RSS Campaign 151

Techipedia: Tamar Weinberg

MARCH 27, 2012

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. So thank them. Like this post?

Social Media 186

Social Media Real Estate Survey Eventful 186

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Firebelly

FEBRUARY 12, 2010

Here are 5 news items or blog posts that I wouldnt want you to miss: 1. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity.

Loyalty 139

Loyalty Nielsen Social Media Case Study 139

Convince & Convert

MARCH 15, 2013

The RSS feed is: [link]. Instead, this week’s statistic comes from an eMarketer report about the total advertising spend in the U.S. The report shows that $6.7 Huge thanks to our amazing sponsors Janrain , ExactTarget , Cision , and Expion for helping us make this happen. We couldn’t do it without them!

Communities 140

Communities GPS How To Social Media Management 140

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Kikolani

JANUARY 13, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 10 Hard-Hitting Link Building Tactics That’ll Boost Your Rankings – Ten more ways you can build links to your site…giving a jolt your linking building campaign. The Resources Mashup. Blogging / Writing.

Mashup 115

Mashup Resources Quantcast Yahoo 115

Kikolani

AUGUST 2, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 7 Conversion Lessons Learned From Eye Tracking – You’ve seen those eye tracking reports before, but have you ever run one? The Resources Mashup. Blogging / Content. Chances are you haven’t.

Marketing 121

Marketing SEO Mashup Groups 121

Kikolani

FEBRUARY 24, 2011

Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. How to write a free report that lands you thousands of new subscribers – great tips on creating content to build your mailing list. The Resources Mashup. Blogging / Writing. Too busy to blog?

Mashup 142

Mashup Resources Klout eBook 142

Webbiquity SMM

JANUARY 24, 2011

Lithium also includes response assignment and reporting tools. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

NOVEMBER 8, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. But their plan to promote the Silverado Strong campaign during Game 5 of the World Series was cut short after a negative response on social media to photos of the test run before the game. Listen Now.

Curation 141

Curation Web 2.0 Case Study Social Media 141

Kikolani

AUGUST 6, 2012

First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM. ” Don’t add a ton of wording to your ad.

Syndication 122

Syndication Aggregator CPM CPC 122

Bill Hartzer

NOVEMBER 18, 2010

and in order to achieve those goals you think all you need is a good marketing campaign and excellent rankings in Google. Reporting options in Visual Website Optimizer. A great thing about this tool is that conversion reports are realtime so you can see which variations are performing best. But you forget one key point here.

Tools 100

Tools Technorati Sample Samples 100

Convince & Convert

JANUARY 24, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action. Listen Now. Click the play button to listen here: [link]. Tweetable Moments.

Brands 131

Brands Message Boards Training Exercises 131

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Writtent Blog

MARCH 29, 2013

How to Prepare For the Upcoming Changes of Google Enhanced Campaigns. Now you need to plan your ad campaigns before June 2013 because when something global like Google changes, you’ve got to be prepared! She thinks it’s the best way to perceive information, and tools like FlipBoard visualize even RSS or Twitter feeds.

Google 69

Google Content Flipboard Marketing 69

Convince & Convert

FEBRUARY 26, 2013

Your homepage, or worse yet, your campaign-specific landing page, is crowded, confusing, and poorly designed. Search engines and pay-per-click campaigns are likely to be your top draws. In fact, if your sale meets these qualifications it’s a good answer. If it doesn’t, it’s borderline nuts. Page pollution. And they won’t.

Consultant 162

Consultant Press Release eBook Badge 162

Waxing UnLyrical

JANUARY 24, 2011

AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results. Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). It couldn’t be easier to produce an Animoto video.

Tools 247

Tools Adwords Marketing Class 247

Adam Sherk

AUGUST 16, 2010

Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. The challenge is how to keep that momentum going once the campaign is over. Facebook has some internal miscommunication where our rep didn’t tell others about this campaign– so these uninformed reps had jumped on us.

RFI 156

RFI Guidelines Facebook Press Release 156

Justin Levy

MAY 12, 2010

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Towards the end of the day I ended up running into the property manager and inquired as to what he suspected happened and whether or not there had been other problems reported on the property. What types of alarms should you be aware of?

RSS 113

RSS Feed Reader Creative Commons Comments 113

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Bare Feet Studios

JULY 24, 2008

Diva Marketing Sites Us for Blogger Relations I participated in my friend Toby Bloomberg’s blogger relations survey, and was quoted in her summary report. Hawaii can claim us as a social media expert right here in the ʻāina, ready to assist you with developing and executing a social media campaign.

Report 40

Report Tourism Upcoming Viddler 40

Convince & Convert

AUGUST 2, 2012

The RSS feed is: [link]. You should RSS feed that. Jay : Yeah, but 76% of CMOs saying that social media leads to measurable outcomes is interesting, because the research that we looked at, jeez, even recently, last week from the previous Altimeter Report , showed that CMOs really had a hard time making that happen. Listen Now.

Social Media 115

Social Media Groups Groups Team 115

Janet Fouts

JANUARY 27, 2011

Does it give you more info than Facebook’s insights reports? a look at your engagement on your blogs based on actions taken by your users.They call them “engagement points&# and it’s basically a tally of page views, clicks, Tweets and shares on other networks, comments as well as how many are reading your RSS stream.

Klout 138

Klout Brands Social Media Postrank 138

Kikolani

JUNE 15, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Let’s take a closer look at how some social media campaigns have created entirely new spinoffs that help reinforce the brand’s message over the long term – and what you can learn from their success.

Mashup 120

Mashup Resources Blogger RSS 120

Social Media Strategery

APRIL 27, 2010

Download the full report Pew Internet released their “Government Online&# report today, and it’s chock FULL of great statistics. link] Shim Marom Thanks for sharing this information, it's a fascinating worth reading report. Not the technology, but what that technology will help you accomplish.

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Techipedia: Tamar Weinberg

JANUARY 11, 2012

It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups. Reporting and continuous improvement involves capturing the appropriate social data (e.g., It requires creativity, experience with a variety of platforms, and very good communication skills.

Social Media 168

Social Media How To Marketing Syndication 168