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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Most importantly, what the report says to marketers is INTEGRATE. Let the mediums talk to each other and make friends with one another.

comScore 156
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JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. The challenge is how to keep that momentum going once the campaign is over. Facebook has some internal miscommunication where our rep didn’t tell others about this campaign– so these uninformed reps had jumped on us.

RFI 156
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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results. Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). It couldn’t be easier to produce an Animoto video.

Tools 247
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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

Download the full report Pew Internet released their “Government Online&# report today, and it’s chock FULL of great statistics. link] Shim Marom Thanks for sharing this information, it's a fascinating worth reading report. Not the technology, but what that technology will help you accomplish.

Gov 2.0 126
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Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

I find this to be frustrating when measuring the twitter effectiveness of shortened links used for ongoing campaigns. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Survey 193
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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment. Vendors often report “accuracy” percentages around the 70%-90% range, but these numbers are deceptively high.