Techipedia: Tamar Weinberg

MARCH 13, 2012

Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. The Situation. On February 28, the New York Times posted an article that a high school basketball team, the Orthodox Jewish Robert M.

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

MARCH 4, 2010

In every business niche the smart people are reaching out to influencers to try and carve out a special place in their heart/blog. Two days ago, they launched a new campaign to replace the old one. and still have nothing to show for it. Incredibly enough, the company was listening to people’s comments! It’s pretty specific.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media gives you an opportunity to exert influence onto customers and prospects. That influence often translates to interest; people want to hear what you have to say. Sure, you can have viral campaigns that truly rock, but at the end of the day, it’s all a substantial time investment. Photos by Shutterstock.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 17, 2010

Who are the influencers? Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. The same way you create different landing pages for different ads, create specific phone numbers relating to specific campaigns. Keep your campaigns consistent. Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 4, 2015

In September, I defined the strategy on an outreach campaign for a really awesome tech product suitable for families. But what I forgot to consider when doing the initial strategy is the other criteria to guarantee coverage: some bloggers demand product (this was a pre-order campaign, so product was not available). How wrong you are.

Press Release 80

Press Release Apparel Blogger Module 80

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Simply put, the new mass media helped organize, and influence, large numbers of consumers. Look at the difference between Obama and Clinton’s campaign for one example… Obama has leveraged social sites well and while Clinton’s campaign seems to know they need to be there, they don’t quite get it.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. This will help a great deal in planning and managing successful marketing campaigns.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. It’s about being active all the time, watching the progress of your campaigns as they go through their cycles. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

AUGUST 26, 2009

In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. Give your customers a voice in the communities where they already have influence. Does brand evangelism work?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. How to Influence Powerful Social Media Users for Traffic and Attention (Dosh Dosh): How do you influence the influencers?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

APRIL 8, 2010

Numbers Aren’t Everything Over-zealous clients or enthusiasts might feel the need to absolutely reach out to the “influencers&# who have eleventy billion Twitter followers. Research these potential influencers to get a handle on their credibility. I’m still getting over the Motrin Moms campaign.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JANUARY 23, 2008

In any marketing campaign, the more you see the product, the more likely you are to be influenced by it, even if you don’t want to be. Therefore, instead of using social news outlets, the Blog Profits Blueprint program became successful because multiple influencers promoted it, including Problogger Darren Rowse.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

APRIL 14, 2010

The nuances related to how YOU can build your business further — with specific details related to a single campaign that has no relevancy to 95% of the others — are not going to be publicly shared, because that’s stuff that you need to figure out on your own. Social media is often addictive in some ways too.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

MARCH 10, 2010

Find those who influence you , and then find out who they are engaging with. They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. That’s why you should actually seek out the content that influences your influencers. What are they tweeting?

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 7, 2010

The success of a social media marketing campaign strongly revolves around engagement. Numbers Do Not Dictate Influence There are some people who will automatically follow everyone who follows them on Twitter. Tools like Klout can really help you find the influencers among those who are merely twitterfeeding it up the wazoo.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

OCTOBER 28, 2014

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. In 2006, social media was building steam in the United States. And make their marks they did. But this is how it is.

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Digg Marketing Social Media Feed 213

Techipedia: Tamar Weinberg

JUNE 13, 2012

Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, the practice of SEO. A “branded” author with high influence in his/her niche may be able to outrank similar content published on a stronger domain.

SEO 228

SEO Paid Search Metrics Google 228

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

There’s relationship building (see rule #6), influence, branding, and more. For starters, with even a conservative estimate of the man-hours involved, I am quite sure that the campaign cost most than the $20,000 it was intended to raise – and probably generated 10 to 100 times as much PR value.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Social Media Marketing: How to Win Friends and Influence People : Sound like a famous book you’ve read? How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Here are even more ways to measure ROI on your campaigns.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Doesn’t that hamper the overall effectiveness of their social media campaigns if they don’t keep SEO in mind as well? Much like SEO. It was a branding initiative.

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SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL. Reply Ash | SEO PPC Blogger September 16, 2010 at 9:31 pm May be the corporate businesses have their own influence of being in the corporate cultures.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

APRIL 28, 2010

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. Both of these promos take place outside of the custom tab and influences news feed optimization.

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

OCTOBER 23, 2012

Seasoned marketers know that there are three levels of influence in impressions. Both campaigns will pull out all the stops from retargeting ads on Facebook to re-Tweeting the latest “We are for women” campaign ad. all advertisers are going to put the best possible spin on their products).

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Social Media Sentiment Tumblr Meme 191