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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. In this exclusive chat you will discover why social analytics is something every organisation should be looking at, how Microsoft are using it, and how you can start.

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5 ways social media listening increases customer advocacy

Sprout Social

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Suppose Microsoft notices a trend in complaints about Outlook’s new font. Microsoft can respond and develop comprehensive, interactive digital guides based on these insights to make it easier for all users to navigate the change.

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Jason Miller on Slaying Mediocrity

Oktopost

Before that, Head of Brand Marketing at Microsoft in a hybrid role focusing on the 5th largest business in Microsoft and bringing next-generation demand generation & digital capabilities to a mature giant, with the goal of turning disruption into an ally. Prior to CreativeX, Jason was leading hypergrowth at ActiveCampaign.

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Aligning Nano & Micro-Influencers with Your DEI Marketing

Convince & Convert

Nano & micro-influencers focus on a specific niche or area of interest and are generally recognized as an industry expert or topic specialist. Microsoft, a technology brand, partnered with National Geographic for a unique B2B influencer marketing campaign this year. Nano & micro-influencers already have a story to tell.

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A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

You should look into improving your skills in programs and areas such as Microsoft Excel, Microsoft Access, data analytics, Filemaker Pro, Hive, Adobe Campaign, statistics and much more. From storing and organizing data to applying complex mathematical formulas and creating complex macros, it’s important that you’re an expert.

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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

In one such campaign, Amazon asked its employees to describe their ‘Amazon resumes’ in three lines or less. This campaign positioned Amazon as a company that promotes employee growth, generating engagement without being promotional. This goes a long way to establish your team, and brand as a whole, as industry leaders. #5

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