Oktopost

JANUARY 2, 2023

In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies. As we follow the 6-3-1 rule for social media, we recommend a balance of about 50% company content, 25% industry-related content, and 25% personal interest for employee advocacy.

Engagement 62

Engagement Social Media How To Curation 62

Oktopost

DECEMBER 1, 2021

He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Jason built the team that drove record-breaking campaign and pipeline numbers across the organization. Prior to CreativeX, Jason was leading hypergrowth at ActiveCampaign.

Microsoft 109

Microsoft B2B Apple Conference 109

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

Collaboration 224

Collaboration How To Education Team 224

Socialmedia.biz

SEPTEMBER 29, 2018

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. According to Social Media Examiner , 58% of entrepreneurs and small business owners strongly agree to social media playing a crucial role in the growth of their organization.

Startup 109

Startup Social Media How To Nielsen 109

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105

Convince & Convert

OCTOBER 8, 2021

Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. Nano & micro-influencers focus on a specific niche or area of interest and are generally recognized as an industry expert or topic specialist. DEI is not a trend.

Influencer 165

Influencer Marketing B2B Authentication 165

Social Media Strategies Summit

FEBRUARY 22, 2023

is an AI copywriting tool that offers 90+ templates and solutions designed to streamline the content production process, covering everything from blogs to sales copy to social media posts. Over five million professionals and teams already use Copy.ai, including big names like eBay, Microsoft, and Nestle.

Tools 171

Tools Price Marketing Template 171

Writtent Blog

NOVEMBER 26, 2023

Download the Microsoft Word versions to customize them. Every industry has at least a few major events per year. Some events will be holidays, while others could be product launches or industry conferences. What events can your content work with?

How To 98

How To Press Release Template Templates 98

Webbiquity SMM

MAY 25, 2021

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” We’re all inundated with notifications on social media.

B2B 306

B2B Influencer Platform SMS 306

Socialmedia.biz

JUNE 8, 2018

To help you stay up to date on the newest social media trends, there will be many insightful conferences in 2018. These social media conferences will give you the opportunity to network with different social media professionals. Here is a look at the top social media conferences in 2018.

Conference 79

Conference Eventful Social Media Microsoft 79

The Realtime Report

NOVEMBER 5, 2019

You should look into improving your skills in programs and areas such as Microsoft Excel, Microsoft Access, data analytics, Filemaker Pro, Hive, Adobe Campaign, statistics and much more. Social Media, Blogging and Email. You might want to get started with Excel courses. Word Processing and Graphic Design.

Skills 128

Skills Microsoft Software Content management systems 128

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Socialmedia.biz

JUNE 8, 2018

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Social Media Strategies Summit

NOVEMBER 14, 2019

As a result, the audience of LinkedIn is different than any other social media site: 50% of LinkedIn users have a college degree, 45% earn at least $75K per year, and 33% of millionaires are on the platform. In one such campaign, Amazon asked its employees to describe their ‘Amazon resumes’ in three lines or less.

Class 100

Class LinkedIn Brands Microsoft 100

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Marketers are now using TikTok to amplify Instagram campaigns and vice versa.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Ignite Social Media

JULY 10, 2020

Pinterest does skew heavily female and appeals more than Facebook to a midwestern audience, but it’s fantastic for brands in food, fashion, home décor and similar industries who can share inspirational content with these users. Regardless of which platforms sound appealing to you, we recommend starting by reviewing your social media strategy.

Brands 176

Brands Facebook LinkedIn Influencer 176

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

Conference 103

Conference Social Media Price Hubspot 103

Hootsuite

MARCH 16, 2023

Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Social Media Marketing

APRIL 3, 2013

A roundup of relevant links affecting our industry. And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015.

Social Media 160

Social Media Flipboard Storify Reddit 160

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons!

Social Media 191

Social Media Marketing Avatar Microsoft 191

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. The answer is LinkedIn, the B2B social media platform of choice.

Influencer 88

Influencer LinkedIn B2B Industry 88

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. This is where social listening can come to your aid. What is social listening? What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Mindjumpers

AUGUST 10, 2010

But the social network didn’t have a clear business model, when it was founded back in 2004. In 2006 Microsoft became Facebook’s sole advertising investor, but this partnership ended January 2010, and Facebook is now solely powered by social ads. You can read more about Facebook on their press site.

Facebook 222

Facebook Disqus Social Networking Microsoft 222

Bill Hartzer

MARCH 5, 2013

Standing Dog specializes in the hospitality, real estate and entertainment industries and is seeking a PPC Specialist to assist with the day-to-day management and support of the e-marketing initiatives for our clients. Google AdWords Editor, Microsoft Bing Ads Editor, Yahoo! – Strong proficiency with Microsoft Excel (i.e.

Adwords 127

Adwords Real Estate Microsoft Yahoo 127

Ari Herzog

NOVEMBER 10, 2014

The employer will probably be a think tank or NGO involved in technology policy campaigns, but it could be private enterprise. Perform government relations strategies to explain our mission to their constituents and advance our policy campaigns. Proficient using Microsoft Office, Open Office, and Google Docs. Got a tip or idea?

Net Neutrality 192

Net Neutrality NGO Policies Collaboration 192

Unmetric

SEPTEMBER 26, 2016

Here, I investigate the social media habits of top brands in the Philippines. I will discuss how ASUS , Lenovo Mobile , Microsoft Lumia , OPPO , Samsung Mobile and Sony Mobile performed on Facebook during the month of August 2016. OPPO promoted a lot of Posts that was part of their #SelfieExpert campaign. Engagement.

Engagement 60

Engagement Social Media Brands Mobile 60

Socialmedia.biz

FEBRUARY 25, 2016

B rands believe social channels are only to create engagement. In this article, I’ll discuss how social media can assist brands in managing projects. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing.

Project 65

Project Yammer Social Media Brands 65

Mindjumpers

JULY 29, 2010

As with other successful tech stories, like Facebook, Google and Microsoft, the creation of the site came to life from a basic need as consumer and from when the site was launched, it was quickly turned into a big hit by simple word-of-mouth.

YouTube 198

YouTube Disqus Microsoft Fashion 198

Oktopost

AUGUST 13, 2021

Marketing teams have to manage multiple campaigns as they’re carried out simultaneously over numerous channels, and customer expectations are higher than ever. While it’s common to measure campaign success after the fact , there’s a better way. Implement an organized and successful campaign for your marketing team!

Template 80

Template Templates Project Marketing 80

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

FEBRUARY 17, 2023

So, they simply named it Microsoft. Maintain a similar tone in your advertising campaigns, posts, and content. Nike recently promoted its sneakers with a campaign featuring professional skater Sky Brown emphasizing women empowerment with the tagline “Who Said Woman Was Not Meant To Fly.” Let’s discuss this in detail.

Strategy 52

Strategy Brands Discount Hashtag 52

Adam Cohen

APRIL 12, 2012

The Targeted Updates function allows companies to breakdown their followers by variables such as: industry, seniority, job function, company size, non-company employees, and geography. If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239