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What Microsoft Taught Me About Self Promotion

Spin Sucks

learned that lesson during my 13 years at Microsoft. Nevertheless, during the years at Microsoft, I learned to regularly note and promote my achievements. Microsoft is, by and large, a male-dominated culture. He had worked at Microsoft for a time, though we never worked together, and I had never met him before. left Microsoft in 2007, but my reputation may never leave.

Me & Microsoft: Round 2

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Microsoft / Me & Microsoft: Round 2 | Subcribe via RSS Me & Microsoft: Round 2 March 7th, 2010 Posted in Microsoft Tweet Share 10 months ago, I had the misfortune of being one of many Microsoft casualties in their rounds of layoffs.  It was a pretty jarring experience losing your job and all. 

Me & Microsoft: Round 2

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Microsoft / Me & Microsoft: Round 2 | Subcribe via RSS Me & Microsoft: Round 2 March 7th, 2010 Posted in Microsoft Tweet Share 10 months ago, I had the misfortune of being one of many Microsoft casualties in their rounds of layoffs.  It was a pretty jarring experience losing your job and all. 

Laying Off Microsoft

Jason Yormark

There was  no question really when Microsoft offered.  Hell, Microsoft throws away millions of dollars on everything you could imagine.  But I handled it with grace, dignity and patiently waited as I knew in time as I would eventually find my way back in the halls of Microsoft. This isn’t a knock on Microsoft, I just find myself more drawn to competing products. 

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing? The Microsoft Digital Marketing suite covers many but not all of the aspects of the digital marketing. 

Be the Leader In Your Industry: Blaze the Trail

Spin Sucks

But what is interesting is it likely will cripple the consumer electronics industry. The consumer electronics industry is built around copying the successful products that Apple produces. Microsoft opened 11 retail stores this year. Be the Leader In Your Industry: Blaze the Trail originally appeared on Spin Sucks on August 29, 2011. Steve Jobs resigned last week.

How to Use Industry Insights to Improve Your Content Strategy

Convince & Convert

As CEO of the Tite Group, Ron leads a unique team of 25 people at his Toronto-based social media content agency, boasting such clients as Microsoft, Evian, Hershey, Intel, and Johnson & Johnson. Leading With Imperfections. Originally from the world of stand-up comedy, Ron Tite was named one of the “Top Ten Creative Canadians” by Marketing Magazine. He In This Episode. ̶

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. Stacey Acevero.

Seven Ways to Change the Perception of PR

Spin Sucks

Last year, after a run-in with a spammer, Michael Arrington , the TechCrunch CEO, wrote an article which painted a pretty scathing picture of the PR industry: “…we consider the PR industry, for the most part, the bane of our existence. Virtually every industry has a perception issue. The “Oil Industry” has BP  and the Exxon Valdez. You get the picture. In the U.S.,

5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

Because of your experience in your industry you probably already know many of the terms that describe the products and services your business offers. Microsoft Advertising Intelligence. Dont forget that Microsoft and its Bing search engine are valuable tools as well. With Microsoft Advertising Intelligence you can build and expand your keyword list while working in a familiar program – Microsoft Excel. Everyone knows that building organic traffic to a website starts with having great content. So where can you find these amazing keywords? Google Trends.

The End Of The Smartphone

Twist Image

Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. Do you think they're going to let Samsung , Nokia or even Microsoft leap ahead? You can be certain that deep within the industrial design studios of Jonathan Ive on Apple's corporate campus lies advanced prototypes of technology that either resembles or trumps Project Glass. industrial design. microsoft.

The Year Of Mobile? Sounds Like The Month Of The Smartphone

Twist Image

This is one of those moments when the Marketing industry must give pause. Something tells me that as we get more and more connected, not only does email, text messaging and chat start chewing into the voice usage, but I'm going to guess that FaceTime (and other soon-to-follow products) are going to make voice calls as relevant as sending a letter in the mail (with all due respect to the pains that the postal industry is currently feeling). Apple vs. Android vs. RIM vs. Microsoft vs. everyone else. marketing industry. microsoft. Are smartphones now mass? apple.

All Polls and Surveys Are Not Equal

Geoff Livingston

However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. Mind you, this erosion has not only impacted the new media content producer, but also the traditional journalism field as both our Microsoft and Google+ examples will show. Image by renaissancechambara. Facebook.&#.

From Atoms To Bits To Atoms

Twist Image

According to Chris Anderson (editor-in-chief of Wired Magazine and bestselling business book author of The Long Tail and Free ), these nascent days of basement developers (also known as Makers ) is fueling the next industrial revolution of our times, and it's going to create a profound shift in our global economy. Anderson's latest book, Makers - The New Industrial Revolution ( Crown Business , October 2012) tells the amazing story of how 3-D printing coupled with open source design and the entrepreneurial spirit is beginning to take hold. industrial revolution. microsoft.

Steve Jobs Breaks the No News Cycle

Geoff Livingston

The Jobs departure is similar in stature to Bill Gates leaving Microsoft. true industry titan, Jobs has had a critical role in shaping the U.S. And like Gates and Microsoft, it is unlikely that Apple will be the same. Reality Apple Bill Gates Microsoft Steve JobsImage by Annie Bannannie. Contrary to popular speculation, Steve Jobs is not dead, at least not yet.

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Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Luckily, these bots are not machine learning bots, such as the disaster that was Microsoft’s Tay. You may immediately compare this to Apple Siri, Microsoft Cortana, Google Now and Amazon Echo, but what sets bots on Messenger apart is the fact that businesses can develop them, which in turn gives them another way to develop customer service. Open for Business. Where to go next?

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Marketing Manager, Emerging Media, US Integrated Marketing Programs, Microsoft Corp. •  Jacob Mullins – Sr. You can follow Marshall Kirkpatrick’s entire Social Strategists list, based on Jeremiah’s list, here , but what if you want to get a bit more granular and be a bit more selective in your following? Here you go. link].

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Living (And Working) In The Digital Age

SocialFish

This threatens businesses with longevity in their certain industries because the cost of a business to scale up today is lower than it was before. Another way that the digital age has leveled the playing field is the introduction of new competitors from unexpected industries. Google is immersing itself into as many industries as possible. Is It All For The Best? More like this.

5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

Bing powers some of Microsoft’s leading innovations, from Cortana to voice search in Xbox One, from the search experiences in Windows 10, to searching directly in Office so you stay focused on doing, not finding. Bing’s technology is increasingly being adopted across the industry. This post brought to you by Bing Network. The Bing Network has evolved quite a bit over the years.

Why Scoring Member Engagement Matters, Part 4

SocialFish

Here’s the latest post in our “INDUSTRY INSIDERS” column, where we bring you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. For those organizations that choose to operate outside an AMS, one widely available tool that can be used is Microsoft Excel.

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Microsoft was much further back, in 37th place. The auto industry was led by BMW in 12th place, followed closely by VW in 13th and Mercedes-Ben in 15th. Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The top social video brands of the year (in order of rank): Red Bull. Google. Disney. Samsung. Old Spice.

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Five Social Media Predictions for 2010

Socialized

Oracle has Beehive , Microsoft has added social capabilities to SharePoint , SocialText is in the enterprise, as is IBM’s Lotus Connections , but no category killer has emerged. Uncertainty about the legitimacy of these arrangements led to the term “ blogola ,&# based on the 1950s record industry “ payola &# scandal. marketing industry has proposed numerous codes of ethics, such as that of the Word of Mouth Marketing Association , but ethical lapses continue to occur and the only answer is regulation. Here are my five social media predictions for 2010. 1.

3 Creative Ways to Use Twitter Polls

Simply Measured

When Twitter introduced Polls in late 2015, reactions across the industry were tepid. For example, we surveyed how people felt about the LinkedIn and Microsoft deal: What do you think about the Microsoft x LinkedIn deal? All marketers know that Twitter is a great platform for audience engagement. However, one of Twitter’s most interactive features is also one of its most underused. Coming soon! We’re rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz pH5a8q9Ujz pic.twitter.com/ijAKEMUdf1. Twitter (@twitter) October 21, 2015.

What Leading Candidates Need To Land A Top Social Media Job In 2016

Audiense

On your first day (or during your application) your idea doesn’t need to be perfect, but by researching the company, its competitors, and its industry you should be able to think of an angle that sets them apart in their field. Bernado Donkor , Microsoft. Bernado Donkor , Social Media Analyst, Microsoft. So how does a potential applicant stand out? Think Bigger Than Social.

LinkedIn Announces New Showcase Pages: Great For Law Firms

Myrland Marketing

If you have more than one practice, industry or client team, or consulting arm of the firm, Showcase Pages can be a great marketing tool. MICROSOFT EXAMPLE. Here is the Office Showcase Page , which is an off-shoot of the Microsoft Company Page. As I’ve highlighted above on the left, Microsoft has set up this Office Showcase Page to feature Office 365.

Engaging the Right Audience on LinkedIn

Adam Cohen

The Targeted Updates function allows companies to breakdown their followers by variables such as: industry, seniority, job function, company size, non-company employees, and geography. The features are still in beta phase and only available to several companies like: AT&T (client), Samsung Mobile, Dell and Microsoft. (Cross posted on the Fleishman-Hillard DNA blog ).

The role of social media in managing projects for brands

Socialmedia.biz

Most B2B managers can’t fathom social media’s importance for project management, and that’s chiefly because their understanding of the industry is archaic, so to speak. product of Microsoft, Yammer is a social network for employees, assigned a project. Post by Adi Englander. rands believe social channels are only to create engagement. Alternative B2B channels. Source. LinkedIn).

B2B Marketers Are Humans, Too

Convince & Convert

Last year, Microsoft ramped up its content with Microsoft Stories , a site offering a journalistic look at the employees and products that make up the tech company. Image via Microsoft Stories. Like Microsoft, our adoption of a storytelling approach allows us to focus on what’s really important: the industry information you need to know. The Value of Video.

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Six Links Worthy Of Your Attention #41

Twist Image

Jaron Lanier: The Frontiers of Augmented Reality and Human Potential - Microsoft Advertising. In this video, he discusses the impact of technologies like Microsoft 's Kinect and the future of computing. "The digitization of industry affects every industry. Once you digitize an industry, it also opens itself up to act more like digital entities and it can make use of the many new ways a hyper-connected group of people communicate. microsoft. microsoft advertising. "With the Web, everyone's a broadcaster. " (Alistair for Hugh).

Monday Roundup: PR Measurement Classics

Waxing UnLyrical

Why: “The main reason that AVEs have still not gone away from our industry is down to a lack of education.” Why: “Bill Gates helped create an entire industry that has transformed how we do our jobs and how we live every day.” In Rockland shares some thoughts from Microsoft’s senior manager of corporate communications. 12-1 pm ET, deets here.

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My Search For An iPhone Alternative

Jason Yormark

About 6 years ago when I was still at Microsoft, I made the jump from whatever Microsoft friendly phone I was using at the time to the iPhone. I was insanely jealous of my Apple fanboy co-worker and his. The idea of having a phone with industry standard connections and more options is appealing. Especially after playing around with it. At least it feels that way. Screen size.

comScore April 2013 Search Engine Rankings

Bill Hartzer

Think of this more as the “market share” for the search engine industry. percent market share, followed by Microsoft’s websites (Bing.com) with 17.3 percent market share of the search engine industry, which is up 0.2 Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. In April 2013, Google had 66.5 Yahoo!

World's Greatest Salesperson contest by Ogilvy

Social Media Citizens

Advertisement blog comments powered by Disqus Top Videos Previous Entry Promoted Tweets: the Marketing Industry Insights Next Entry Facebook takes over the Internet SMC QUOTE “.As It’s really interesting how the campaign will develop and how many people will submit the videos, but it’s definitely one to follow. You can leave a response , or trackback from your own site. Valid XHTML 1.0

Apple Should Not Buy Twitter

Spin Sucks

Apple’s biggest competitors over the next decade are not HP or Dell or even Microsoft — they are more likely to be Google and Facebook. I don’t agree. company gets big and greedy so they start to go after similar industries, and lose focus on what they do really well. I was just reading a GigaOm article titled, “ Should Apple Buy Twitter? Yes, they have tons of funding.

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Six Links Worthy Of Your Attention #55

Twist Image

And charged with turning around the floundering Nokia is Stephen Elop - a Canadian and former Microsoft exec. I'm not sure how this data was captured, but if it's true, we have another indictment on advertising industry." microsoft. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "With my daughter nearly a year old, and my wife and I splitting time between work and home, I'm no stranger to late nights and the inanity of baby-talk. " (Alistair for Hugh, who will nod in agreement). really?'

Drafting My Next Job Description

Ari Herzog

Monitor emerging industry and research developments to determine potential policy issues that may arise. Proficient using Microsoft Office, Open Office, and Google Docs. Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely. I am comfortable serving as a liaison to government officials and lay citizens, and am familiar with legislative and regulatory processes. created the following job description as a template to guide me in meetings and interviews.

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comScore December 2012 Search Engine Rankings

Bill Hartzer

Think of this more as the “market share” for the search engine industry. percent market share, followed by Microsoft with 16.3 Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc.

How to Explain Social ROI to C-Suite

Talkwalker SM

Metrics can be measured against  key competitors, against industry standards, past performance, or all three – but the key is to stay consistent in how frequently and what type of data you track. Example of a Twitter heat map showing mentions of Microsoft around the world). Social ROI is a hot topic of discussion for all companies involved in social media.

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CSR: A Feel-Good Investment or Digital Strategy?

Spin Sucks

When CSR is done correctly it has a direct connection back to its industry. Microsoft and Coca Cola both do this, and they do it well. By Ashley Stein Corporate Social Responsibility (CSR) has become the “it” initiative for companies looking to capitalize on sustainability and humanitarian efforts. Not sure where you land on the spectrum? Merck & Co., appeared first on Spin Sucks.

CSR 57

Facebook Live Will Dominate Video Streaming

The Social Media Hat

Tumblr and YouTube integrated live streaming options, and even Microsoft may be getting into the game now that they've purchased LinkedIn and could marry it with their previous acquisition, Skype. So Facebook didn't invent video streaming, but talk to any industry expert and they'll tell you the same thing. And start following people in the industry who are already jumping in.

10 Marketing Tips from Father of Marketing David Ogilvy

Convince & Convert

The Mad Men-esque figure was once called “ the most sought-after wizard in today’s advertising industry.” billion annually on branding —more than the combined marketing budgets of Apple and Microsoft. Clever Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. So are e-books.

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5 Reasons to Use Social Media Even If It’s Not Driving (Free) Traffic

Convince & Convert

Remain on Top of Industry News and Best Practices. However, 49% of the surveyed SMBs admitted that they also use social media as a tool to keep themselves abreast of the latest industry news and best practices. According to a recent study by Ipsos and Microsoft, 46% of people agreed that using social media enhanced their productivity. Image via BigStockPhoto.com. Frustrated!

The Future of Digital Marketing According to the Giants

Webbiquity SMM

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. By working with developers and partners across the industry, together we can build many more. Guest post by Clayton Wood. Google, Yahoo! What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.