Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. When you understand your audience, you can tailor the message and campaign to generate more fan attention. Is Sentiment Making Brands Stupid?

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

Social Media 95

Social Media Focus Group Aggregator Research 95

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis. Employee satisfaction and sentiment tracking.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception. Most notably, ongoing sentiment tracking.

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Sprout Social

SEPTEMBER 15, 2021

Volume-wise, the conversation skews in favor of pumpkin, but people are feeling particularly positive about apple—74% of social messages about apple flavors had positive sentiment, compared to only 43% of messages about pumpkin spice. With social, the world’s largest and most open focus group, brands can see innovation differently.

Apple 126

Apple Marketing Meme Sentiment 126

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Likeable

JULY 29, 2020

Marketing is expensive, so before throwing your whole budget behind a campaign, you want it to be as effective as possible. By testing small variations in your advertising plan on two smaller segments of your audience (A and B), you can see what they react best to and gain valuable insights for your current campaign and even future ones. .

Social Media 107

Social Media Class Sample Samples 107

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Identify a campaign or theme.

Content 144

Content Meeting Process Sentiment 144

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Branded and unbranded hashtags relevant to your brand. Truly riveting stuff, I know.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Hootsuite

JUNE 28, 2023

links to pass through accurate analytics parameters or write your own custom ones, which is especially useful for tracking specific campaigns or promotions. But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? With Keyhole, you can analyze multiple profiles, brand mentions, campaigns, and influencers instantly. Below are just some of the features included in Keyhole: Know what your audiences think about you – You can discover the sentiment behind every brand mention.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Social media is an always-on focus group. billion social media users worldwide , social media enables you to reach your next fan or customer—no matter where they are.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Social Media Network Marketing

OCTOBER 15, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment.

Social Media 101

Social Media Social CRM Repository Wiki 101

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Social Media Strategy.

ROI 114

ROI Social Media SEO Tips 114

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This information can help businesses understand their overall audience demographics and brand sentiment. But what exactly are you trying to learn?

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

DECEMBER 21, 2023

Inform marketing campaigns There’s much more of a through-line between product analysis and marketing than meets the eye. With Sprout, you can also use sentiment analysis to compare how people feel about your brand and products vs. your competitors’. Uncomfortable moments are inevitable, but one thing you can count on?

Analysis 106

Analysis Products How To Price 106

Sprout Social

MARCH 15, 2022

Social media is the world’s largest focus group. Use it to track dips and spikes in brand sentiment to better understand what’s happening and why. To keep up with consumer sentiment, you need to routinely monitor the conversations happening around your brand. Listening data. Competitor data.

Reputation 124

Reputation Brands How To Review 124

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Sentiment analysis in particular will show you how your shared audience feels about your competitor.

B2B 114

B2B Research Sentiment Marketing 114

Sprout Social

JULY 6, 2023

The report pulls total volume, engagements, impressions, unique authors and sentiment of specific topics and keywords—whether it’s your branded hashtags or the name of your new product. Track conversations around your brand Social is like a 24/7 focus group.

Data 133

Data Social Media Metrics Analytics 133

Hootsuite

APRIL 11, 2022

Monitor brand sentiment. Sentiment analysis consists of three categories: positive, negative, and neutral. It’s an indicator of how people feel about your brand, products, or a specific campaign. Thanks to advances in social listening technology, brands have more data than ever before. Sometimes simple does the job.

Retail 97

Retail FAQ How To Survey 97

Social Media Network Marketing

MAY 31, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment.

Social Media 62

Social Media Social CRM Reputation Widget 62

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. When do you launch a marketing campaign? Case in point: sentiment. Sentiment graph from Brand Grader. Sentiment falls into macro.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Practice social listening Social listening can help you keep track of the overall consumer sentiment around your brand, identify issues as soon as or even before they arise, address feedback instantly and learn about customer preferences, expectations and evolving demands.

Strategy 134

Strategy How To Metrics Loyalty 134

Sprout Social

NOVEMBER 13, 2019

In other words, you ask people for ideas and opinions on a particular topic and use that information to feed your product development, customer service, and marketing campaigns. Learn how to ask for feedback from customers so you can understand how they feel about your business, your products, your service or even your campaigns.

Crowdsourcing 96

Crowdsourcing Social Media How To Team 96

Sprout Social

FEBRUARY 28, 2022

Think of it as a speedy alternative to a focus group. Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative. Inside, you’ll find tips on creating memorable content and campaigns that are impossible to scroll past.

Brands 115

Brands Meme How To Advertising 115

Sprout Social

JANUARY 30, 2023

Rather than relaunching sweet potatoes as an internally sourced campaign, they gave credit where credit was due and showed their customers that they’d been listening to their social media pleas. Instead of waiting on survey and focus group results to decide how to pivot, you can access real-time sentiment and make the call then and there.

Examples 115

Examples Brands How To Aggregator 115

Keyhole.co

MARCH 16, 2023

— Kathryn Birstein (@kbirstein) January 31, 2017 #DeleteUber campaign. Monitor brand campaigns and conversations on Keyhole 3. A few things to track: Sentiment: How many mentions about your brand are favourable or otherwise. Social conversation monitors have different capabilities. You need to track metrics that matter.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media 120

Social Media Strategy Mobile Consultant 120