Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. If planning is a problem for your team, it’s time you start using a content calendar for social media.

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Template Templates Content Small Business 223

Writtent Blog

NOVEMBER 26, 2023

Download the Microsoft Word versions to customize them. What events can your content work with? Every industry has at least a few major events per year. Mark them on your editorial calendar and consider how your content could build up and work toward those events. One theme per month is a common setup.

How To 98

How To Press Release Template Templates 98

Hootsuite

OCTOBER 23, 2019

Live tweeting an event keeps your followers engaged and informed of events they want to attend in person but, for whatever reason, may not be able to. Think of it as a news report of an event. And when you do so at an event that’s relevant to them, you’ll see them engage more with you. Prepare before the event.

Eventful 108

Eventful Examples Tips Hashtag 108

Audiense

JULY 18, 2016

A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV? This campaign did a lot of things that aren’t possible through traditional channels.

Campaign 106

Campaign Twitter Hotels Microsoft 106

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Need a stronger business case for getting on social media? Why use social media for B2B marketing. Just look at Adobe.

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B2B Social Media Tools Tips 98

Webbiquity SMM

MAY 25, 2021

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” We’re all inundated with notifications on social media.

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B2B Influencer Platform SMS 306

Hootsuite

JANUARY 23, 2020

A social media content calendar is like the Marie Kondo of your entire social media strategy. We’ll also list our favorite social media content calendar apps. Oh, and we’ve built some free social media content calendar templates to get you started. Why use a social media content calendar?

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Template Templates Social Media Content 145

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105

Likeable

DECEMBER 9, 2020

At Likeable, we did shoots in the galley kitchens of 400 square foot apartments, set social strategies from our dining room tables, and navigated some of the most challenging questions for social media to date. So, consider this the “post-pandemic” version of everything that happened on social media in 2020.

Social Media 124

Social Media Curation Class YouTube 124

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

Conference 103

Conference Social Media Price Hubspot 103

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly. What is Real-Time Marketing?

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Strategy B2B Marketing Conference 125

Social Media Strategies Summit

NOVEMBER 14, 2019

As a result, the audience of LinkedIn is different than any other social media site: 50% of LinkedIn users have a college degree, 45% earn at least $75K per year, and 33% of millionaires are on the platform. In one such campaign, Amazon asked its employees to describe their ‘Amazon resumes’ in three lines or less.

Class 100

Class LinkedIn Brands Microsoft 100

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Audiense

JULY 18, 2016

A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV? This campaign did a lot of things that aren’t possible through traditional channels.

Campaign 60

Campaign Twitter Hotels Microsoft 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 160

Social Media Flipboard Storify Reddit 160

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite. The future of customer care. Inbox updates.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. This is where social listening can come to your aid. What is social listening? What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Socialmedia.biz

FEBRUARY 25, 2016

In this article, I’ll discuss how social media can assist brands in managing projects. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. How can social media be of help in this?

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Project Yammer Social Media Brands 65

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. We hear you.

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Brands Authentication Communities Campaign 129

Oktopost

AUGUST 13, 2021

Marketing teams have to manage multiple campaigns as they’re carried out simultaneously over numerous channels, and customer expectations are higher than ever. While it’s common to measure campaign success after the fact , there’s a better way. What is a Gantt chart? Gantt charts are built around specific projects.

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Template Templates Project Marketing 80

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels.

B2B 148

B2B LinkedIn Tips Marketing 148

Bill Hartzer

FEBRUARY 8, 2010

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. SONY $294,308,077.

News 110

News Report Social Media Reputation 110

Hootsuite

AUGUST 14, 2023

Check out our webinar on the DOs and DONTs of ChatgGPT for social media. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Develop ten blog post ideas that promote an event planning business’s services and expertise. New to ChatGPT?

Products 92

Products Real Estate Tourism Fashion 92

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Adam Cohen

APRIL 12, 2012

Status updates about events can target the local city or region where the events are hosted. If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Oktopost

FEBRUARY 19, 2019

However, there are additional integrations available, with Microsoft Dynamics, NetSuite, SugarCRM and others. Email reporting on campaigns. Ad campaign management. for ad campaign management are also available. Social Media Management. Flows / Drip campaigns. Event based triggers. Automation.

Hubspot 110

Hubspot API Metadata B2B 110

Bill Hartzer

NOVEMBER 2, 2021

I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. To give you an idea of what is typical for a trademark application, I would say that they “typical” description of goods and services is usually a few sentences, or a paragraph at best.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. 2016 has been a period of consolidation for many of the biggest social media platforms out there.

Trends 40

Trends Social Media Predicition Instagram 40

Convince & Convert

JULY 24, 2011

Produced by Social Media Examiner, this is the biggest and best Facebook education event ever. This Summit’s focus is to empower you to implement successful Facebook marketing tactics , track and measure your Facebook ROI , and see how successful Facebook campaigns were executed. Massively Convenient for You.

Facebook 110

Facebook Case Study Microsoft URL 110

Laurel Papworth

APRIL 17, 2023

But if you haven’t added an extension, and I think this is available on Safari and Microsoft Edge and Chrome and all of them, I’m using Chrome, it will ask you which account. The social media platform, AIs, like Instagram’s AI calls them core audiences target audiences or psychographics will work.

Small Business 52

Small Business Google API Price 52

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Adam Cohen

APRIL 12, 2012

Status updates about events can target the local city or region where the events are hosted. If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Hootsuite

DECEMBER 10, 2019

Like other social media networks, it’s a place to connect with friends and influencers. Pinterest is the fourth most popular social media platform in the United States. As a “visual discovery engine,” Pinterest is the only social media platform to offer visual search. Why use Pinterest for business?

Strategy 145

Strategy How To HootSuite Groups 145

Buffer Social

APRIL 5, 2017

Blog post: 15 Psychological Studies That Will Boost Your Social Media Marketing by Buffer. Blog post: If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media by Buffer. Blog post: 9 Free Microsoft Excel Templates to Make Marketing Easier by HubSpot. Storytelling.

Marketing 108

Marketing Diagrams Skills How To 108

Buffer Social

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

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Template Templates Social Media How To 88

Kikolani

SEPTEMBER 10, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, key takeaways from Social Media AZ, and jumping otters on kikolani.com. A look at the brand domination and importance of good online reputation and social media. Social Media / Social Networking. Blogging / Writing.

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Mashup Resources WordPress Press Release 116