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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. In this exclusive chat you will discover why social analytics is something every organisation should be looking at, how Microsoft are using it, and how you can start.

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Top 10 social media conferences and events in 2018

Socialmedia.biz

In the past, marketers from large businesses such as CBS, Best Buy, Microsoft, Sprint, and Southwest Airlines have attended the conference. There will be multiple Masters Training Workshops, track sessions and other events. The post Top 10 social media conferences and events in 2018 appeared first on SocialMedia.biz.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Made up of over 200 marketers from across the institution — including specialist social media managers, marketers, and people for whom social media is just one aspect of their role — these bimonthly meetings are an opportunity to discuss current campaigns, different strategies, and new policies. Kayla is a big proponent of Microsoft Teams. “We

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5 Strategies for Success with Real Time Marketing

Oktopost

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. From an RTM perspective, this example is unconventional because, unlike most RTM events, the brand, mistakingly, created the real-time event.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

And the value of an email marketing campaign has come back into fashion. We could talk for hours about some of my concerns, post-Microsoft acquisition, about things they’ve done that have watered down the platform. I have seen some success on Instagram for a number of clients in the event marketing space. I love LinkedIn.

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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

In one such campaign, Amazon asked its employees to describe their ‘Amazon resumes’ in three lines or less. This campaign positioned Amazon as a company that promotes employee growth, generating engagement without being promotional. 7 Microsoft Customers Share Their Journey with Gaming. 3 Best Buy Shows They Have Heart.

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Engaging the Right Audience on LinkedIn

Adam Cohen

Status updates about events can target the local city or region where the events are hosted. If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both.

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