Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more!

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. The important metrics to track here are: Engagement : This is a user’s interaction with your Tweets.

Metrics 40

Metrics Twitter Comparison Report 40

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. . •

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

SEPTEMBER 7, 2020

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

eBook 78

eBook Social Media Template Templates 78

Webbiquity SMM

MARCH 28, 2011

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. They expect vendors to use it as well.

B2B 190

B2B Social Media Comparison Discount 190

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Webbiquity SMM

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company.

Content 201

Content Marketing B2B Journal 201

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? Top Metrics to Optimize Your Sales and Marketing Conversion Funnel in Each Stage .

Conversation 78

Conversation Template Templates Marketing 78

Razor Social

JANUARY 10, 2018

If you regularly track and measure the following metrics, you will get valuable insights into the effectiveness of your content marketing efforts. They are probably not ready to buy just yet, but are they interested in hearing more from you? This is a crucial metric that so many marketers forget. Email conversion rate.

Content 104

Content How To Marketing Metrics 104

Jason Yormark

AUGUST 13, 2009

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. Their Facebook and Twitter pages are a flurry of activity. Nothing beats an original.”

Examples 249

Examples Social Media Social Networking Community building 249

Pam Moore

OCTOBER 25, 2020

People buy from people, not logos. Unfortunately, many venture out to the digital world trying to build their personal brand but quickly get caught in the sea of social media vanity metrics and a desire for instant fame that stunts their success before they get started. Do you need a personal brand in business today?

Influencer 78

Influencer Brands Strategy Training 78

Convince & Convert

JULY 19, 2011

Everyone wants to know what the magic metric or metrics are to track website engagement. But here’s the secret (and it’s not 42): “THERE IS NO ONE METRIC OR SET OF METRICS THAT WILL WORK FOR EVERY ORGANIZATION.&#. Our success metrics or business goals for the website center around: • Donations.

Engagement 122

Engagement Metrics ROI Sites 122

yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere. Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Convince & Convert

JULY 19, 2011

Everyone wants to know what the magic metric or metrics are to track website engagement. But here’s the secret (and it’s not 42): “THERE IS NO ONE METRIC OR SET OF METRICS THAT WILL WORK FOR EVERY ORGANIZATION.&#. Our success metrics or business goals for the website center around: • Donations.

Engagement 116

Engagement Metrics ROI Sites 116

Hootsuite

APRIL 11, 2022

You just need to use TikTok on your desktop to do it, as you can’t access this feature on the mobile app. If you do all of your other social scheduling on a different platform, it might be worth installing a TikTok integration tool so you don’t have to toggle back and forth. TikTok’s video scheduler. TikTok analytics tools.

Tools 111

Tools HootSuite Marketing Analytics 111

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. If consumers complain about your business, your money won’t be green enough to buy advertising online. As seen in the screenshot below, the store is called out as a “Smart Buy!”

Adwords 171

Adwords Price Review Privacy 171

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

Social Media 100

Social Media Marketing Hubspot Paid Search 100

Pam Moore

MARCH 9, 2020

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They have become a spitting identical image to everyone else. They forget their core business and marketing goals.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

NOVEMBER 11, 2019

That said, the outspoken and chronically online nature of Gen Z makes learning their buying behavior much less of a guessing game. Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. Provide a seamless experience for mobile customers.

Marketing 87

Marketing How To Authentication Discount 87

Rebekah Radice

DECEMBER 28, 2015

What social network is giving you the biggest bang for your marketing buck? Tools like Sprout Social or True Social Metrics can help you better understand your conversation and amplification rate and where your time is best spent. One of the keys to successful social media marketing is smart automation.

Social Media 114

Social Media Strategy How To Analytics 114

Firebelly

JANUARY 29, 2010

Report: Facebooks Twitterfication May Have Stunted Twitter Growth By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Bill Hartzer

NOVEMBER 2, 2021

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Mobile messaging apps are taking over, or are they? Creating awesome social content costs money. Social Metrics Don’t Matter.

Social Media 40

Social Media Metrics B2B Team 40

Pam Moore

DECEMBER 6, 2018

You want to ensure that big goals and objectives of a business or project gets buy-in from your key stakeholders, board of directors or management. So, gracefully ruffling feathers and getting buy-in was at the core of what we had to master if we wanted to achieve our goals. Real leaders facilitate buy-in early on in a project.

Strategy 60

Strategy Project Meeting Team 60

Later

JUNE 2, 2019

2: Use Adobe Lightroom CC App to Edit Photos with Mobile Presets. While Photoshop takes time and effort to master, the free Lightroom app allows you to use mobile presets to quickly edit your images on the go. as you need to transfer the text from your desktop to your mobile to publish via Instagram.

Instagram 70

Instagram Template Templates Hashtag 70

Sprout Social

FEBRUARY 7, 2024

Sprout Social’s competitive intelligence tools let you keep an eye on your competitors across multiple social networks. Track posts, engagement, mentions, performance metrics, sentiment and more from a single dashboard. Compare competitor metrics with your own to set benchmarks for future performance and goals.

Tools 91

Tools Sentiment Marketing Reputation 91

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. online population access the Internet from a mobile device. Mobile device usage indicates potential influencer status.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Hootsuite

NOVEMBER 4, 2019

Facebook is the biggest of all the social networks, by far, based on just about every measure. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. That’s the highest penetration of any traditional social network, by far.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. JB : How are companies incorporating influence metrics into their marketing? JF : Hyper-targeting.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

The Realtime Report

DECEMBER 18, 2018

I will use social media to engage, not just to post. Over the past few years, many brands have fallen into the habit of using social networks primarily as distribution platforms for content and advertising. What do people want from marketers on social media? I will start with my mobile device. Transparency.

Marketing 89

Marketing Metrics Privacy Mobile 89

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. By segmenting your content by topics, you will make it easier for them to discover the content that’s most compelling for them and their networks. Gain Leadership and Employee Buy-In.

B2B 145

B2B Survey ROI Metrics 145

Convince & Convert

JULY 26, 2010

Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc.,

SEO 115

SEO Social Media Consultant Social CRM 115

Hootsuite

APRIL 13, 2020

When you buy a video ad on Facebook today, it could appear in dozens of different formats (in someone’s mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone’s inbox on Facebook Messenger). Twitter is optimized to handle video captured on mobile devices. More advice about social videos.

Video 144

Video Social Media Resources YouTube 144

Kikolani

JANUARY 16, 2011

I always recommend doing a detailed transcript for any video posts you do on your site, that way you get additional SEO value from the text, people who prefer to read instead of watch video can do so, and people who can’t access the video (such as those on mobile) can still get the content through the text.

Questions 167

Questions WordPress Postrank Blogger 167