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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site. Without cookie data, social networks lose access to valuable information.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147
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Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132
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Embarrassing updates in social media

Sherrilynne Starkie

Nicked from Marketing Pilgrim. Just sent her to the shop to buy me orange juice and a bag of ice.” When you consider that social networks started gaining popularity more than five years ago, it’s surprising that so many people still don’t understand how to or fail to use the privacy settings.

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China: The State of Social Media

Mindjumpers

They will often buy virtual goods and services. Web-based social networks. Traditional web-based social networks in China are in many ways copies of Facebook. However, the networks are changed to better fit the Chinese user and market in several ways. The networks in China are much more fragmented.

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The Other Side Of Privacy

Twist Image

You can't throw a rock and not hit a concern about privacy and the use of our data online. This is a huge concern because us Marketers have screwed it up so royally over the years. Sorry, I'm not buying that. The other side of privacy. You are the other side of privacy. Your data is not your own. OK, that's harsh.

Privacy 104
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271