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These Ads Suck: Will Users in a Privacy-Altered World Like What They See?

Jon Loomer

Privacy as the goal, advertising will suddenly seem very “different” to users. This prompt, most importantly for Facebook advertisers who run ads for mobile web, will be shown for Facebook and Instagram app users. The Future of Privacy-Altered Advertising. Granted, I didn’t engage to buy in all cases.

Privacy 164
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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 108
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Scaling Your Business: How to Grow Your E-Commerce Sales

The Realtime Report

Featuring the padlock icon in the browser window (Buy an SSL certificate). Adding a privacy policy. The above trust signals could immediately establish your website’s credibility and increase the likelihood of a visitor buying your products. If you have yet to consider mobile app marketing, now is the perfect time.

Badge 180
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271