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The Essential Marketers Guide to B2B Demand Generation

Oktopost

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Consumers look to buy from those they trust. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Think Beyond Social Media. eBook quotes and contributions. Event panel.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Focus on the benefits of working with/buying from you. Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Write like you talk.

Content 124
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The complete guide to B2B SEO

Sprout Social

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Optimize your website & pages.

B2B 124
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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

The most common content marketing tactic is social media, used by 87% of marketers. While 63% of marketers create whitepapers, only 34% publish full-length eBooks. Source: HubSpot ). The average B2B marketer engages in content promotion on 6 social media platforms. Source: HubSpot ). Source: CMI ).

Content 110
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Big Blog Ideas: Inspire Your Audience, One Bucket Of Paint At A Time

Writtent Blog

What does it take to practically revolutionize the work process at HubSpot, Reebok, Google, and Apple, just to name a few? In order to convince someone to buy their product, IdeaPaint conducted some serious strategic planning. ’ or “Buy this bucket of paint and get a free T-shirt!”? – sells paint.

eBook 90
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191