Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. Practice Actionable Social Listening. Shape the way the world sees your company.

Strategy 52

Strategy UGC Brands Apparel 52

Social Media Strategies Summit

NOVEMBER 28, 2022

Your value proposition needs to outline your benefits and the advantage of buying from you versus the competitor. If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. HubSpot understands Facebook’s B2B lead generation potential. Treat this like a CTA.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Promote white papers / eBooks / reports for lead generation. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

APRIL 16, 2013

Sensationalism: According to HubSpot , big claims and wacky ideas pique readers’ curiosity. Problem Solving: People read your content and buy your products because they want you to solve their problems or reduce their pain points. There are as many ways of approaching a title as there are stars in the sky.

Hubspot 104

Hubspot Social Media Management Flickr eBook 104

ProBlogger

MAY 16, 2012

But most of all, they will be the first to buy your products and services. Marketers have long used the power of celebrity endorsements to motivate their target audience to take action and buy their products. What’s remarkable about Hubspot’s call to actions is their relevance. Create a relevant offer. The bottom line.

Hubspot 43

Hubspot eBook Apparel Journal 43

Writtent Blog

JULY 25, 2013

The following example from the HubSpot blog illustrates how the company is able to promote their content assets , while providing distinct value to prospects, by creating a text call-to-action : Image credit: HubSpot. Promoting an irrelevant eBook can feel like a push tactic to your readers, or simply be ignored.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Writtent Blog

JULY 17, 2013

Startups and companies in the earliest planning phases don’t get a free pass from interviewing, though – Ellie Mirman of HubSpot recommends using Craigslist or a similar service to find appropriate members of the public to interview. Image credit: Ambro/freedigitalphotos.net.

Sample 99

Sample Samples Research Company 99

ProBlogger

JANUARY 19, 2012

In a study done earlier this year by HubSpot , they discovered that blogs with at least 51 posts see 53% more traffic than blogs with fewer than 50, but more than 20 posts. Or do it like Darren Rowse does and create information products that people buy, like his popular 31 Days to Build a Better Blog. Two hundred or more posts?

Social Media 42

Social Media Hubspot Advertising Applications 42

Writtent Blog

JUNE 26, 2013

Sales-qualified leads with an interest in buying your company’s product. What if you’ve written a brilliant eBook, sent a link to your entire email list, engaged in hardcore eBook promotion, and no one is downloading it? You can’t just excerpt your eBook, or approach your page like you’re writing a fresh blog article.

eBook 84

eBook Hubspot Metrics MySpace 84

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. ” The authors also include an excellent “10-Step Blueprint to eBook Awesomeness.”

B2B 185

B2B Social Media Review eBook 185

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. They’re sending out strong buying signals and they’re openly expressing a desire to potentially become a paid customer of yours. Who doesn’t?) Interested?

How To 174

How To Hashtag LinkedIn eBook 174

Writtent Blog

AUGUST 17, 2016

Action : Encourage them to download your free eBook that explains exactly what to do to increase their blog traffic. AIDA Example for an Ad: This example doesn’t include a call to action, but it’s obvious what the action is – to buy the phone. Examples: FREE eBook: How to improve your call to actions. HubSpot’s Twitter Formulas.

Examples 40

Examples SEO Screencast Blogger 40

ProBlogger

JUNE 3, 2012

Here, you’re selling your information in books, ebooks, how-to packages, and email newsletters by building a list with limited content creation. How do they attract people to buy their products? You have to buy the steak if you want to know how to harness those possibilities. In other words, the content sells the sizzle.

How To 40

How To Case Study Newsletter Consultant 40

Webbiquity SMM

DECEMBER 30, 2014

’ Why are we creating this blog post / eBook / status update? by HubSpot. by HubSpot. How to measure content marketing success by iMedia Connection. What do we want people to do with this piece of content; what’s the purpose?” Peak Content: When Does Content Marketing Hit Its Breaking Point?

Content 193

Content Tips Marketing B2B 193

Writtent Blog

FEBRUARY 28, 2014

Asking readers to buy today isn’t always the right option for brands. An estimated 96% of first time visitors to your website aren’t ready to buy. Buy Services. Download an eBook. Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research.

Sample 111

Sample Samples eBook Vocus 111

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle.

B2B 190

B2B Strategy Marketing Buy 190

Buffer Social

APRIL 5, 2017

Knowledge in this area helps you better understand why people do what they do — a handy skill in most any job, particularly so when you’re eager to understand why people click, like, share, and buy. E-book: Hubspot’s Marketing Psychology Guide. Ebooks: Mailchimp library (seen above). Blog: Cognitive Lode.

Marketing 108

Marketing Diagrams Skills How To 108

Writtent Blog

JUNE 24, 2013

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. Even if you’re drawing from existing content assets to create eBooks and whitepapers, they’re still ridiculously time consuming projects.

Small Business 93

Small Business Strategy Content eBook 93

Writtent Blog

FEBRUARY 6, 2014

HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. It’s difficult to build brand awareness overnight, and nearly impossible to buy it, but offering value to your target audience is among the best ways to get there.

FAQ 85

FAQ Hubspot SEO ROI 85

Writtent Blog

AUGUST 5, 2013

HubSpot research has found that the average email list expires at a rate of 25% per year , as people change jobs and abandon their work addresses, switch email platforms, and opt-out of communications. Consider offering your email subscribers a first look at your new eBook or whitepaper to entice opens.

Newsletter 91

Newsletter Metrics Content Hubspot 91

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. So what you see is, okay, here are all our ebooks.

Marketing 60

Marketing Content eBook Joomla 60

Rebekah Radice

FEBRUARY 1, 2016

Use this Persona Template from HubSpot. Don’t buy email lists. Offer free stuff that is relevant and matches your brand and industry: exclusive webinars, industry reports, eBooks, how-to videos, and special offers. Customer Surveys. Customer Interviews. Not sure how to get started? Solve The Problem. Now build an email list.

How To 114

How To List Social Media Reputation 114

Writtent Blog

JULY 18, 2013

Use a mix or all of the following options: “charts, infographics, video demonstrations, comics, eBooks, photos, or even animation.”. Image credit: HubSpot. Eridon knows a thing or two about quality content, as a leading inbound marketing manager at HubSpot Marketing Automation software. Corey Eridon – @Corey_bos.

Content 95

Content Marketing Meme Hubspot 95

Buffer Social

NOVEMBER 2, 2017

Or, a free download of an ebook that you created on starting a business. Here’s an example of a piece of consideration (MOFU) content we ran with HubSpot last year: One more example of targeting in the consideration stage! Or you can target them with an invitation to an upcoming webinar on marketing strategy.

ROI 111

ROI Advertising Conversation Social Media 111

ProBlogger

APRIL 26, 2017

This CTA enters the screen below your sidebar content so it doesn’t cover your main content: Here is how Hubspot uses it: What you can learn from this. Since your CTAs lead visitors to subscribe to your newsletter, download your eBooks or buy your courses, it makes sense to optimize it for higher CTR. Over to You.

Blogger 54

Blogger Conversation Nielsen Study 54

ProBlogger

NOVEMBER 13, 2017

My name is Darren Rowse and I’m the blogger behind problogger.com – a blog, podcast, event, job board, and a series of ebooks all designed to help you as a blogger to start a great blog, to grow your audience, and to build some profit around that blog. Both of these you can buy. Welcome to Episode 216 of the ProBlogger Podcast.

How To 45

How To Avatar Guidelines Blogger 45

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Reaching your ideal customer in all phases of the buying cycle is crucial. What’s the Difference Between a B2B Blog Post Topic and an Ebook Topic?

Content 60

Content B2B Marketing Hubspot 60

Writtent Blog

JULY 15, 2013

How often do you buy a new pair of shoes? A HubSpot case study revealed 60,000 new visitors from search within 6 months of publishing 28 quality guest posts, just by targeting medium-sized blogs. Buy Some Links. What New Year’s resolutions did you make or break this year? Market Research: Would you try a Peppermint Cappuccino?

Strategy 106

Strategy Content Syndication Hubspot 106

Writtent Blog

AUGUST 27, 2013

We’re talking about eBooks, whitepapers, case studies, templates, and other awesome freebies your prospects can exchange for their email address. An additional 62% use whitepapers , and 32% are investing in eBooks. HubSpot Consultant Shaun Pinney recommends packaging whitepapers, webinars, and slideshows together into a high-value kit.

Strategy 90

Strategy Content Screencast Case Study 90

Techipedia: Tamar Weinberg

JANUARY 5, 2011

62 Streps to the Definitive Link Building Campaign (WordTracker): WordTracker wants you to buy an eBook. 10 Ways to Reduce Friction in Your Purchase Process (Problogger): By reducing friction or obstacles that may be hindering direct purchases, you might be able to find more people buying your products. Sick of it yet?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

JULY 15, 2016

It’s Jay Baer from Convince & Convert and welcome to another episode of Marketing Marvels, where I bring together some of the most interesting, fascinating and useful marketing technology in the world, we do a quick demo and I tell you who should buy this software. Look, so many of us are making content. Aaron: That’s correct.

Content 102

Content How To B2B Questions 102

Convince & Convert

FEBRUARY 9, 2012

We actually have an eBook of all the greatest hits of that program. We’ve got major vehicles coming out in May and in September, and that really doesn’t make sense for us to buy advertising now, primarily because, from a legal perspective, we’re restricted in advertising only within 60 days of the launch of a vehicle.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

We actually have an eBook of all the greatest hits of that program. We’ve got major vehicles coming out in May and in September, and that really doesn’t make sense for us to buy advertising now, primarily because, from a legal perspective, we’re restricted in advertising only within 60 days of the launch of a vehicle.

Company 112

Company Retail iPad Google 112

Techipedia: Tamar Weinberg

MARCH 24, 2010

Dharmesh Shah Dharmesh Shah is the founder and CTO of HubSpot , a software company that focuses on Internet Marketing. Aaron Wall Aaron Wall is a search engine optimization expert and is the founder of the very famous SEO Book ebook-turned-training program. The last is most likely to get you a response, though not of the sort you want.

Influencer 278

Influencer How To Press Release Blogger 278

Rebekah Radice

NOVEMBER 9, 2015

Longform (ebooks). While there are many factors that affect how and why consumers buy, a recent Kissmetrics study shows that color plays a major role in the decision-making process. Brands like Nikon, Subway and Best Buy bear the brand of a bold, deep yellow. Understand the Types of Visual Content. Data (infographics, etc).

Social Media 113

Social Media Brands eBook Social Networking 113

agora pulse

OCTOBER 27, 2016

Hubspot reports that “ salespeople using social media as part of their sales process exceeded quota 23% more often.” The combination of social media and sales works well because sales reps can easily discover the buying behaviors of their consumers. It’s all about educating people and not forcing them to buy right now.

Social Media 60

Social Media Hubspot Construction Education 60

Writtent Blog

JULY 16, 2013

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. In fact, businesses that blog generate 97% more inbound links: Image credit: HubSpot. It Powers Up Your Customer Acquisition.

Sysomos 88

Sysomos Hubspot SEO ROI 88