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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? Checking reviews before buying in-store. Checking reviews before buying in-store.

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

While there’s no hard-and-fast definition of “short-form” or “long-form,” short-form video is generally considered anything from 5 – 90 seconds long. Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022.

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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions. Who are they people who influence their thoughts and their buying decisions? Definition of influencer marketing. Click To Tweet. 84% of women turn to social networks before making a purchase decision!

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[Sponsored] Buffalo Wild Wings Takes Finger Football Mobile And Social

SocMed Sean

The gift card was used to purchase meals for my family while we tried out the new mobile app. So when BWW reached out to me via Twitter and asked if I would be interested in checking out their new Big Kick Challenge mobile app, my curiosity was piqued. This game is essentially the same thing in a mobile format. –Sean.

Mobile 191
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Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

When someone is trying to buy something from your website, they expect the process to be as easy as possible. Small things such as additional clicks, poorly created landing pages, or small text that is nearly impossible to decipher on a mobile device are all core factors to consider when updating your checkout experience.

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view. In the world of mobile, the evolution has been nothing short of dramatic. Now the mobile device is an extension of our desktop. Take for example search.

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We Need a Better Definition of "Native Advertising"

Twist Image

Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising." " We do need a unified definition here.