Direct Marketing Observations

NOVEMBER 23, 2010

10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view. Social continues to evolve into something devoid of privacy and chock full of transparency with authenticity caught somewhere in the middle.

Mobile 177

Mobile MySpace SMS Yahoo 177

Buffer Social

AUGUST 30, 2023

On social media, fostering community means getting the people who are connected to you connecting to each other. “I think the important thing that distinguishes fans [or audience] and actual community, as most social scientists will see it, is the mutual sharing amongst themselves,” says Adrian.

Communities 78

Communities Social Media Community building Groups 78

Pam Moore

SEPTEMBER 7, 2020

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? If this is you, you are not alone.

eBook 78

eBook Social Media Template Templates 78

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

Trends 147

Trends Strategy Marketing Authentication 147

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? It’s a really interesting strategy, especially when you think of how you can use it on social media. . Think of all the possibilities for Stories content and social posts if you have multiple sales during the shopping weekend. You can definitely go the SMS route.

Social Media 67

Social Media SMS UGC Marketing 67

Twist Image

FEBRUARY 13, 2013

Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising." " We do need a unified definition here.

Advertising 80

Advertising Adwords Publishing Guidelines 80

Convince & Convert

OCTOBER 28, 2015

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Here are some of the most important ways mobile apps can fuel business growth.

Mobile 60

Mobile Collaboration Small Business Startup 60

Pam Moore

OCTOBER 9, 2017

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. Definition of brand storytelling. They say they want to build community.

Brands 166

Brands Small Business Communities Authentication 166

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Are they fickle with the brand of toothpaste they buy? Do they share opinions?

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy! Irresistible (definition).

eBook 141

eBook Content Findability Template 141

agora pulse

JULY 24, 2020

Choose Whether to Go Live on Facebook From Mobile or Desktop. Going live from mobile and going live on Facebook from the desktop are two completely different experiences. Mobile is great for events and off the cuff live broadcasts. Also, many tools can make the live video streaming from mobile experience better.

Facebook 174

Facebook How To Tips Software 174

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. And they definitely have followers that you don’t. Lush employees are major brand advocates on social media. Hey, Social Marketers!

Social Media 111

Social Media Guidelines HootSuite How To 111

Social Media Marketing

APRIL 22, 2011

You can earn money (their currency is "Eaves") by buying other people and you can see your own worth rise by getting other people to invest in you. For a recent and in-depth look at how game theory is affecting the social and mobile space, take a look at what Brian Solis had to say about it (" The Games Businesses Play with Customers ").

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

JUNE 7, 2017

T-Mobile, the Reception We Were Looking For. T-Mobile CEO John Legere is incredibly active on social media. As T-Mobile was unrolling its unlimited data plan, we wanted them to see how valuable our computer vision technology could be and highlight how the two of us could collaborate. Click To Tweet.

Campaign 149

Campaign Marketing B2B Conference 149

Sprout Social

MARCH 1, 2017

If you’ve been struggling to convert on Instagram, here are eight reasons your followers aren’t buying. Nothing turns people off more than the pushy salesperson, especially on social media. 1 reason people unfollow brands on social media. Your Site Isn’t Optimized for Mobile Devices.

Buy 40

Buy Instagram Mobile Features 40

Pam Moore

JANUARY 28, 2020

Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. What is it about your brand, your people, your services that are unique and that inspire people to buy from you vs your competition. Definition of brand storytelling. They say they want to build community.

Brands 78

Brands Training Sample Samples 78

Social Media Network Marketing

NOVEMBER 19, 2015

Just that Facebook does not pay you while this Social Network actually pays. All you need to do is be active daily on this Social Media Network exactly like how you or anybody uses Facebook. The Social Media, TSU, has gained itself a definite Space. ​ ​​ 1.Socialize Get Paid To Post Pictures.

Social Media 50

Social Media Delicious Class Mobile 50

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Pixlee

DECEMBER 1, 2020

Influencers have the power to affect the buying habits of their followers by uploading original—sometimes sponsored—content to social media platforms like Instagram, YouTube, Snapchat, Facebook or LinkedIn. Only 3% of consumers would consider buying a product in-store if it was endorsed by a celebrity.

Retail 60

Retail Influencer Marketing Authentication 60

Webbiquity SMM

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework.

AJAX 195

AJAX SEO Engineering Metrics 195

Pixlee

APRIL 28, 2021

You will likely listen to your friends and buy from that brand. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. Customers took photos of MADE.com furniture in their homes and posted those pictures on social media.

Campaign 97

Campaign UGC Content Sports 97

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy! Irresistible (definition).

eBook 78

eBook Content Findability Template 78

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Among influentials?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Hootsuite

JULY 22, 2020

Is it worth the time and effort to include your Google My Business profile in your social media calendar and social customer service strategy ? Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The short answer is: probably.

Google 145

Google HootSuite How To Pluck 145

Direct Marketing Observations

SEPTEMBER 30, 2014

Did you buy it? Maybe, just maybe, we’re getting the definition of success wrong? Perhaps if we realign our definition of success, we can achieve more? Maybe not so much in an analytical way but we do measure our daily outcomes. Was it fun? Did we lose? Was it worth it? Did you have a bad experience? Did they like you?

Sentiment 196

Sentiment ROI Company Strategy 196

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Why the explosion of video content? Vine (6-seconds).

Video 100

Video Vimeo Marketing YouTube 100

Webbiquity SMM

FEBRUARY 11, 2016

Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. Showing your site’s security certificate in key areas of your site is a great idea as well, since new customers tend to need proof that will quell their fears before they buy. Horror #2: The Sneaky Social Media Crisis. The solution.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media API Training Class 115

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? Social media and digital marketing requires your greatest asset which is time. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Why the explosion of video content? Vine (6-seconds).

Video 133

Video Marketing Vimeo YouTube 133

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. Definitely. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. The blog will remain the same. Will there be bumps along the way?

Social Media 116

Social Media Strategy Travel Team 116

Idaconcpts

JANUARY 14, 2013

Expect greater emphasis on mobile products. If you don’t already have a mobile product or at least a mobile version of your website, you had better bust your behind to build one. The proliferation of smart phones, tablets, and touch screen computers has led to a massive rush to develop touch interface and mobile applications.

SEO 140

SEO Adwords Smart Phone Mobile 140

Convince & Convert

JANUARY 4, 2016

Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. The Rise of Mobile. Email marketing has also become central to mobile strategies. This holiday season has been a breakout one for mobile shopping and the momentum will carry into the New Year.

Embedding 60

Embedding Mobile Newsletter Energy 60

Sprout Social

JUNE 30, 2020

As Philz has grown and expanded into new markets, the importance of social media marketing has become a vital part of its business. With that comes the task of demonstrating social’s value as an arm of marketing to the rest of the company. Tap social for innovation. There’s no feedback forum more honest than social media.

How To 101

How To Meeting Team Collaboration 101

Firebelly

AUGUST 23, 2012

According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. Put these on YouTube and/or Vimeo, embed them in your blog posts, and share them on your social networks as well.

Picasa 177

Picasa Content Vimeo Tourism 177