The Realtime Report

OCTOBER 27, 2023

Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling. Engagement Rates Drop as The Number of Followers Grows Instagram engagement rate measures an audience’s interest and brand relevance.

Influencer 91

Influencer Engagement Instagram Survey 91

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Mindjumpers

NOVEMBER 22, 2011

Tweet With changing consumer demands and touch points, there is an increasing need to make your brand social, which most of organisations have now understood. The second step, is to know what makes your brand social? World class social brand: The infographic also highlights some suggestions which would help in making the brands social.

Brands 240

Brands Class Survey Reputation 240

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What is social listening? What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

The Realtime Report

JUNE 6, 2014

Millennials Are 56% More Likely To Find Brand Content On Social Networks. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. Please email marissa@modernmedia.co

Social Networking 181

Social Networking Tumblr Brands Content 181

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Advantages for Brand on YouTube.

YouTube 100

YouTube Brands Hubspot Overview 100

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. The critical question is whether you’re a part of this statistic. Ecommerce brands need to make the most of this opportunity.

Products 164

Products Instagram Brands How To 164

Harp Interactive

AUGUST 26, 2010

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. 137 responded to the survey. Who Is the Target Customer?

Study 285

Study Social Media Survey Conference 285

The Realtime Report

OCTOBER 8, 2012

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. Brands are quickly stepping in to take advantage of that, and users are responding. In addition, more than half of all Twitter users now follow more than six brands.

Twitter 169

Twitter Brands Microblogging Statistics 169

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%).

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

Statistics 108

Statistics Skills Analytics Press Release 108

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. Take IT software company Ivanti.

Buy 94

Buy Curation Statistics Survey 94

Social Media Strategies Summit

MAY 24, 2019

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Get inspired to take your YouTube strategy to the next level with a look at the 10 Best Brands on YouTube. Top 10 Best Brands on YouTube. Source: Lego.

YouTube 124

YouTube Brands Fashion UGC 124

The Realtime Report

MARCH 30, 2021

Based on some surveys , at least 90% are unable to get past 120 days. And if you don’t want to be a part of these alarming statistics, you must have a better understanding of how to succeed in the digital platform. But taking the entrepreneurial route will give you more flexibility and control over the direction of your endeavor too.

Tips 206

Tips Price Loyalty Statistics 206

The Realtime Report

APRIL 4, 2014

Once again, Americans are not very comfortable with Facebook – over one-quarter of those surveyed think Facebook is most likely to violate their privacy. The Reason-Rupe national survey conducted live interviews with 1,003 Americans on mobile (503) and landline (500) phones from March 26-30, 2014. Do you trust Facebook?

Facebook 185

Facebook Privacy Statistics Survey 185

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. The data can be uploaded directly through APIs or manually entered as CSV files.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

The Realtime Report

APRIL 11, 2014

This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic. One year ago, Facebook was the preferred social network for teens, listed as the most important social platform by 33% of those surveyed. Around 5,000 teens (average age: 16.4)

Social Networking 189

Social Networking Instagram Tumblr Facebook 189

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. All these add to your efforts toward brand engagement for an increase in market share and improved earnings. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful? What makes a brand meaningful?

Brands 74

Brands Automotive UGC Education 74

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 2018 Content Marketing Trends and Statistics You Should Know… .

Template 167

Template Templates Trends Content 167

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 111

Process Sentiment Analysis Applications 111

Idaconcpts

OCTOBER 18, 2014

Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. The main forms of quantitative research are polls and surveys. Mail-back Surveys. Phone Surveys. Online Surveys.

Research 149

Research Focus Group Marketing Survey 149

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Instagram 145

Instagram Social Media Marketing Survey 145

Likeable

JUNE 23, 2021

So, we did our own due diligence through surveys and research to create a breakdown of which social platforms are most used by each generation and why. . What we found in our surveys closely resembled the statistics; however, none of our Gen Z respondents mentioned Snapchat. million users within the same demographic.

Platform 66

Platform Statistics Survey Instagram 66

Convince & Convert

AUGUST 3, 2012

These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. The Social Habit findings will not only address Steve’s question, but subscribers also get: A demographically weighted/balanced online survey of 3,000 US social media users, 12+. It’s fundamental direct marketing.

Brands 114

Brands Twitter Facebook Research 114

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. The importance of reviews to a brand’s online reputation cannot be understated. Further, customer reviews offer marketers valuable insight into what customers think about their brand.

Review 123

Review Apparel Reputation Survey 123

Oktopost

SEPTEMBER 12, 2023

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. You can find zero-party data from interviews, surveys, and even from the signals they leave on social media. Statistics show that intent data can improve conversion rates by up to 202%.

Data 124

Data B2B How To Metrics 124

The Realtime Report

SEPTEMBER 4, 2012

Data from a recently-released Altimeter report , “Guarding the Social Gates: The Imperative for Social Media Risk Management,” makes it clear that many companies still don’t understand either the benefits — or the risks — that social media can bring to their brand or organization.

Reputation 175

Reputation Company Social Media Policies 175

The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. While these numbers aren’t huge, they are significant enough for brands to take note. online adults aged 18 or older in May 2012.

Buy 183

Buy Brands Facebook Survey 183

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Baseball Statistics. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Power Editor.

Yahoo 191

Yahoo Facebook Sample Samples 191

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Google Page Rank for branded and unbranded terms. Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme.

Analytics 350

Analytics Social Media Trendrr Digg 350

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform your brand should check out: Houseparty. Brands such as Sephora and CNN have had success with Kik bots.

Platform 272

Platform Social Media Influencer Trends 272

Convince & Convert

MAY 17, 2016

Their Future of Social Marketing study surveyed 500+ social media professionals ranging from big brands (like those I interview on my Social Pros podcast ) to smaller, scrappy organizations from across the USA. speaking of Snapchat, you might like our analysis of 5 statistics that show why Snapchat is the platform to watch ).

Research 113

Research Social Media Facebook Instagram 113

Oktopost

JUNE 4, 2020

You don’t need statistics to guess that at least 77% of American workers use social media during their work day. If you’re still not convinced, it’s worth considering that employee’s brand messages have a 561% greater reach than official brand channels. Provide brand style guidelines. Define EVERYTHING.

Policies 146

Policies Social Media Guidelines Sentiment 146

Bill Hartzer

MAY 26, 2010

Have you ever wondered what people are REALLY saying about your brand ? Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Needing to find out if you are being found via your targeted keywords?

Brands 114

Brands Klout Reputation Digg 114

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. 60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors. The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110