Brands and Social Media - Social Media Informer

Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

OCTOBER 3, 2018

” Social media was going to change the world, and I wanted to be at the tip of the spear. I joined a rapidly growing cadre of change agents using social media to radically transform everything from fixing potholes and broken stoplights to managing city budgets. . No one talked about social “content.”

Social Media

Social Media Marketing Loyalty ROI

Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

NOVEMBER 22, 2019

That obviously opens the door to everything from paid endorsement deals to social media “influencer” relationships. The obvious conclusion is that close school-brand relationships like this could become even more popular. .” ” As a brand, is it better to sponsor the school or the individual athlete?

Brands

Brands Sports Marketing Airlines

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

OCTOBER 15, 2012

When did I become the guy who gets tired of social media? How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? You can go out and get a social media certification.

Social Media

Social Media Yammer Collaboration Foursquare

Social Media Lessons from a Two-Year Old

Social Media Strategery

MARCH 21, 2013

For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Brands seem to be at war in some sort of social media arms race and there’s no end in sight. My Two-Year Old Daughter, AKA my Social Media Expert.

Social Media

Social Media Klout Proposal Tumblr

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice.

Social Media

Social Media Compete Cost Syndication

Rest in Peace, Social Media Ninjas

Social Media Strategery

JULY 14, 2011

It’s now two or three years later, and you’ve become the organizational “expert,&# “guru,&# or “subject matter expert&# in social media, your social media blog receives a lot of traffic, you’ve championed the use of Enterprise 2.0 Social media specialists are the new normal.

Social Media

Social Media Yammer Skills Flickr

Set Your New Social Media Manager Up For Success

Social Media Strategery

NOVEMBER 30, 2012

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? Before going out and hiring that person to handle your social media, take some time to set them up for success. Brush up on social media yourself.

Social Media Management

Social Media Management Social Media Organization Skills

How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

APRIL 11, 2014

.” You can’t watch a live event now without being bombarded by branded messages, all of which are meant to associate the brand with the real-time event and become part of the conversation. And yes, you may crack the same jokes as the ones you see brands make that then blow up on Twitter.

Brands

Brands Marketing Conference Eventful

Using Social Media to Reach the Hard-Working Class

Social Media Strategery

JUNE 1, 2013

They like/follow/subscribe to brands in social media…if there’s a deal involved. They use coupons to save money…but also to get that feeling of “getting a deal” They buy generic brands…but will spend more for “tried-and-true” brand names. Go where they are.

Class

Class Social Media Forums Price

The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

MAY 11, 2012

Five months after that first interview and six weeks after my first day, I realize that this is much more than a tagline – it's the future of branding. It has really changed the way I think about business, branding, public relations, and advertising. " Social Media Is About Cultivating Community, Not Corralling Cattle. "The

Brands

Brands Advertising Communities Buy

Yes, Your Brand Should Have a PR Agency Partner

Social Media Strategery

MARCH 8, 2020

Earned media budgets are being slashed. Brands are dropping agency clients as they bring more work in house. But the reality is that the role of a brand’s PR agency has never been more important than it is right now. This creates brand preference that drives the upper funnel and positive business impacts.

RFP

RFP Brands Trends ROI

Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

AUGUST 8, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Identify the Right People to Manage Your Social Media Initiatives Mon, Aug 9, 2010 Government 2.0 , Prof. Who leads the social media initiatives then?

Gov 2.0

Gov 2.0 Social Media Social Media Management Organization

From the Government to Big Brands, From the Left Brain to the Right Brain

Social Media Strategery

JUNE 23, 2012

Instead of being the guy everyone runs to for social media advice, everyone here at least knows the basics, with many knowing much much more than that. And for me, different is good. Instead of being the grizzled veteran who's been with the company longer than most people, I'm the new guy. Every day, I feel challenged.

Brands

Brands Consultant Team Meeting

The Two Things You Need to be Successful When Using Social Media

Social Media Strategery

MAY 13, 2011

People ask me how all the time, “what’s the best way to use social media successfully?&# I’m not saying that you need to get celebrities and other “influentials&# to retweet you or to hire some social media gurus to get you thousands of fans. What areas of social media do you struggle with and why?

Social Media

Social Media Conference WordPress Training

How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Social Media Strategery

FEBRUARY 21, 2012

If you happen to run an organization or handle public relations for an organization though, you should get to know them because there's plenty you can learn about communications, public relations, and branding from them. Somehow, I don't think this Tweet would have made it past the approval chain in a typical branding campaign.

Social Media

Social Media Twitter Sports Feed

Gov 2.0: Taking a Look Back at 2009 | Social Media Strategery

Social Media Strategery

NOVEMBER 25, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Gov 2.0: is about more than just social media – As Tim O’Reilly told me in this tweet , Gov 2.0 What will be the new DoD social media policy ?

Gov 2.0

Gov 2.0 Social Media Review Web 2.0

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Brands win! Customers win!

Conversation

Conversation Collaboration Study Discount

A Partial Reading List for PR Students

Social Media Strategery

AUGUST 22, 2013

You’ll learn from brands who have made mistakes. You’ll learn from brands who have succeeded. You’ll learn about laws governing social media. You’ll learn how to use social media for yourself. It’s one of the first books I read when I first started in social media back in 2006.

List

List Class ROI Sports

Before You Commemorate the Anniversary of Hurricane Sandy, Ask Yourself These 5 Questions

Social Media Strategery

OCTOBER 22, 2013

With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media. When brands do this, it can come across as forced, at best, or offensive, at worst.

Questions

Questions News Social Media Eventful

You Become What You Measure

Social Media Strategery

JANUARY 6, 2014

We use tools like Sysomos and Radian6 to track millions of social media posts. We use social network analysis to determine how messages flow from one person to another. ” are shunned because they won’t impact engagement numbers. Where does it stop? Will it stop? Image courtesy of Flickr user themadlolscientist.

Sysomos

Sysomos Radian6 Data Analysis

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There’s paid media, earned media, owned media, shared media, and something called omni-channel media.

Syndication

Syndication Marketing Advertising SEO

PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

NOVEMBER 24, 2014

Have you ever watched a presentation from a brand planner? The brand planner focuses on the big picture. Ask to see the brand’s business objectives. Ask if you can talk with customers and employees to learn more about what makes the brand unique. Compare that to a PR guy’s presentation. Saving a few dollars?

Industry

Industry Advertising Journal Flickr

Start Your Community With Role Models, Not Influencers

Social Media Strategery

OCTOBER 24, 2012

" What if PR and social media community managers stopped worrying about targeting the influencers with the most Klout , the highest PeerIndex score, or the highest Empire Avenue share price, and instead worried about identifying the people who are best equipped to create and maintain a healthy community? She's the founder's mom.

Communities

Communities Influencer Klout Construction

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Pages are great for brands to push out information. Follow the conversation surrounding social media and higher education under the #SMCEDU hashtag.

Education

Education Class Groups Groups

Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

JULY 9, 2016

Here are three key takeaways for anyone creating content for their brand: Do your own research. Come to the meeting armed with knowledge about what is and isn’t allowed, what other brands have done and what the legal precedents are. Retweet it but don’t imply that she endorses your brand because of it.

Content

Content Film Guidelines Curation

More Than Words: How to Really Redefine the Term “Public Relations”

Social Media Strategery

DECEMBER 7, 2011

In the New York Times article linked above, he says: “Before the rise of social media, public relations was about trying to manage the message an entity was sharing with its different audiences.” I can no longer be the man behind the curtain, ghostwriting messages and press releases while I hide behind my brand or organization.

Press Release

Press Release How To Organization Collaboration

Establishing a Vision and Then Getting Your Team to Buy Into It

Social Media Strategery

MARCH 23, 2012

As I wrap up my first week in Chicago, I've fully realized the advantage of working with the same people for years – they knew exactly how I thought about PR, social media, communications, and branding. Instead, I want my team to understand how to best incorporate social media into their PR strategies and tactics.

Team

Team Buy Handbook Social Media

We Have Infinite Creative Opportunities to Solve Customer Experience Problems

Social Media Strategery

MAY 18, 2020

I’ve been particularly impressed at how agile brands (big and small) have been in adapting to this “new normal.” What happens when brands start using this as an opportunity to strategically think about how to transform… everything ? What laptop brand will make ring lighted webcams standard? It will be about transformation.

Sports

Sports Hotels Retail Real Estate

Time for a Change

Social Media Strategery

MARCH 11, 2012

Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I I was on the Programming Committee for the first Gov 2.0

Gov 2.0

Gov 2.0 Yammer Committee Policies

Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

MARCH 1, 2018

Is that thought leadership article really the work of a visionary, or is the author the CEO of a company that happened to do a media buy with that same publication? In an era of “fake news,” Russian social media bots, and Bell Pottinger , this is a very dangerous development. Call out lazy, biased reporting.

Advertising

Advertising Buy Issues Journal

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

OCTOBER 8, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0

Gov 2.0 Sports Team Web 2.0

Interested in Being at the Tip of the Spear? Be Prepared for…

Social Media Strategery

APRIL 17, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Interested in Being at the Tip of the Spear? Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. Be Prepared for… Sun, Apr 18, 2010 Prof.

Gov 2.0

Gov 2.0 Tips Web 2.0 Wiki

Omnichannel Marketing is the First Step, Not the End Game

Social Media Strategery

DECEMBER 6, 2017

And rather than focusing on the real challenge — creating a consistent brand experience at all touchpoints — we focused too much on the how rather than the why. When someone talks about “omnichannel marketing,” they’re usually talking about the channels marketing controls — social media, digital, TV, print, PR. The list goes on.

Marketing

Marketing Proposal Team Campaign

The Many Roles of an Internal Community Manager

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. Comedian - You can’t take the ‘social’ out of social media.

Communities

Communities Wiki Yammer Forums

Get Your Head Out of That Gannt Chart and Do Some Thinking Once in.

Social Media Strategery

MAY 19, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Get Your Head Out of That Gantt Chart and Do Some Thinking Once in a While Wed, May 19, 2010 Best Practices , Social Media Do you make time in your day to just sit and think?

Gov 2.0

Gov 2.0 Project Web 2.0 Meeting

Try Looking Outside to Solve the Problems Inside

Social Media Strategery

FEBRUARY 9, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts?

Gov 2.0

Gov 2.0 Organization Sports Forums

Keeping Gov 2.0 Fresh

Social Media Strategery

JANUARY 21, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Keeping Gov 2.0 Web design, development, strategy and social media are as much in my blood as C-SPAN, NewsHour and WAMU. Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0

Gov 2.0 Web 2.0 Forums Wiki

Four Ways Brands Can #Unplug

Social Media Strategery

SEPTEMBER 4, 2013

Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction. I remember when publishing one blog post a week was considered a best practice for brands. Share something interesting that another brand created.

Brands

Brands Tumblr Syndication ROI

What Makes Government 2.0 Different from Enterprise 2.0? | Social.

Social Media Strategery

OCTOBER 12, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What Makes Government 2.0 There are several fundamental differences between implementing social media behind the firewall in the government as opposed to a Fortune 500 company.

Gov 2.0

Gov 2.0 Wiki Policies Consultant

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

APRIL 14, 2013

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. Next time you’re working on your social media content calendar, start thinking about some of the conversations your customers want to have -. Go and talk with people who know your brand’s history.

Conversation

Conversation Brands Meme Social Media

Our Flaws Are Our Strengths

Social Media Strategery

AUGUST 31, 2019

Every text, email, post, and Snap is concepted, staged, shot, and shared to emphasize our strengths and optimize our brands. Our flawed reality, no matter how difficult it is to talk about, creates a stronger, more sustainable brand than a perfectly manicured one. We can present the absolute best version of ourselves all the time.

Compete

Compete Authentication Study Influencer

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. every single day.

Google

Google Storify Brands Content

An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

MARCH 10, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media An Interview with Blogger Bob From TSA’s Evolution of Security Blog Tue, Mar 10, 2009 Best Of , Government 2.0 I’m one of the leads for our social media/Government 2.0

Blogger

Blogger Gov 2.0 Policies Survey

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

JUNE 13, 2014

If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. We came up with a bunch of content ideas for our brands’ social channels—images, GIFs, and lines of witty copy.

Social Media

Social Media Metrics ROI Reputation

Social Media Strategery

Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Brand Marketing and the Fair Pay to Play Act

Trending Sources

How a Social Media Evangelist Became a Social Media Realist

Social Media Lessons from a Two-Year Old

Pay to Play: Seven Ways Social Media is Getting More Expensive

Rest in Peace, Social Media Ninjas

Set Your New Social Media Manager Up For Success

How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Using Social Media to Reach the Hard-Working Class

The Future of Branding is About Making Friends, Not Ads

Yes, Your Brand Should Have a PR Agency Partner

Identify the Right People to Manage Your Social Media Initiatives.

From the Government to Big Brands, From the Left Brain to the Right Brain

The Two Things You Need to be Successful When Using Social Media

How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Gov 2.0: Taking a Look Back at 2009 | Social Media Strategery

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

A Partial Reading List for PR Students

Before You Commemorate the Anniversary of Hurricane Sandy, Ask Yourself These 5 Questions

You Become What You Measure

What Does Integrated Marketing Mean to the Future of the PR Professional?

PR Pros: Start Thinking Bigger Before It’s Too Late

Start Your Community With Role Models, Not Influencers

Can Greater Social Connections Improve Higher Education?

Create Better Content by First Creating a Better Relationship with Your Lawyers

More Than Words: How to Really Redefine the Term “Public Relations”

Establishing a Vision and Then Getting Your Team to Buy Into It

We Have Infinite Creative Opportunities to Solve Customer Experience Problems

Time for a Change

Watching Church and State Slide Down the Slippery Slope

Sports Can Learn a Few Things From Gov 2.0

Interested in Being at the Tip of the Spear? Be Prepared for…

Omnichannel Marketing is the First Step, Not the End Game

The Many Roles of an Internal Community Manager

Get Your Head Out of That Gannt Chart and Do Some Thinking Once in.

Try Looking Outside to Solve the Problems Inside

Keeping Gov 2.0 Fresh

Four Ways Brands Can #Unplug

What Makes Government 2.0 Different from Enterprise 2.0? | Social.

Eight Conversations Your Customers Want to Have With Your Brand

Our Flaws Are Our Strengths

Content Marketing That Wins: Making Brands, Readers AND Google Happy

An Interview with Blogger Bob From TSA's Evolution of Security.

Stop Wasting Years of Your Life, Social Media Strategists

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