Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! They’re social. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Increasing brand loyalty (83.9%). His sleeves were rolled up.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

MAY 30, 2012

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

DECEMBER 14, 2011

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. You’ll find a community of other people working in that very same space participating in social media somewhere.

Company 148

Company Social Media Policies Guidelines 148

Janet Fouts

AUGUST 13, 2011

Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn. Read below for more info.

Social Media 134

Social Media LinkedIn Banking Social Networking 134

Janet Fouts

AUGUST 29, 2011

I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. I’m a social media coach not a magician.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

JULY 19, 2011

Social media engagement does not happen by accident. Social media is work. It has as much (or more) value to your business as the money and energy you put into your traditional marketing campaigns, and in the long run it will pay off in serendipitous ways you never could have seen coming. It does not do itself.

Social Media 123

Social Media Energy Authentication Engagement 123

Janet Fouts

MARCH 16, 2014

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? That last one is a trick by the way, you need to know that content marketing is a long-term strategy. social business Social Media Tips and Tricks'

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

JANUARY 13, 2018

It’s a bit long, but here are some highlights from his post : “…recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” The effects of this announcement.

Facebook 125

Facebook Marketing Discount Authentication 125

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

NOVEMBER 3, 2010

If you read my blog very often you know that I love to teach people how to get the most out of social media. Hello, I’m a social media coach…) Whether it’s in groups, bootcamps,webinars, one-on-one or right here on my blog, this is my passion. I’m doing a little market research.

Social Media 135

Social Media WordPress Class Training 135

Janet Fouts

MARCH 8, 2015

Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Holding the username as brand protection? Gain brand recognition? A news resource for your brand? Customer service?

Marketing 70

Marketing Authentication Resources Metrics 70

Janet Fouts

AUGUST 19, 2010

Up to now Groupon has offered deals for local retailers and it’s been a boon to the niche businesses to get access to a bigger market. If big brands start sucking up that premium space will there be room left for small business? Tags: Social Media in Action Facebook foursquare Groupon the Gap Twitter.

Foursquare 132

Foursquare Brands Retail Small Business 132

Janet Fouts

MAY 11, 2011

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

MAY 7, 2016

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor.

Guidelines 70

Guidelines Influencer Brands Facebook 70

Janet Fouts

OCTOBER 15, 2012

It’s also a great lesson in how marketing on and offline has changed. but what is the real impact through social media? Even the chevy ad that got such great coverage in this case, and potentially supported a big part of the marketing expenses for Red Bull. ” The jump itself is truly amazing.

Marketing 144

Marketing Eventful iPhone YouTube 144

Janet Fouts

AUGUST 18, 2014

Do you really talk to a brand? Whether through social media or other means, you talk to a person who is representing the brand. I recently had an issue with a purchase at Whole Foods market. The social media team responded quickly to direct me to the right person to solve my problem.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

AUGUST 14, 2019

We’ve been friends for years, and seen the changes in social media marketing from what used to be seen as a marketing tool to people actually want to communicate with each other, and how moving from the hustle of a marketing agency has changed his outlook on work and life.

B2B 121

B2B Publishing List Social Media 121

Janet Fouts

MAY 5, 2014

When was the last time you saw a post from a brand on a social network and thought to yourself “Wow, they really get me!” More often than not brands post about their product, or maybe–just to be different–share a user comment about how great their product is. It’s not your brand or your product either.

Exercises 142

Exercises B2B Social Media Social Networking 142

Janet Fouts

SEPTEMBER 12, 2015

US: #1 Marketing for Small Business. #1 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 Canada: #1 Direct Marketing. #8 8 Marketing. #10 10 Marketing and Sales. #12 Old school marketing is on it’s way out. 20 Entrepreneurship. #22 Simply being visible was enough.

Small Business 70

Small Business Authentication Newsletter Discount 70

Janet Fouts

APRIL 29, 2013

Global Social Media Marketing, Cisco Systems. Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks. Efficiency.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

APRIL 18, 2014

Especially in social media, taking the time to actively notice what’s going on before engaging can lead to a more focused, enlightening and productive experience for everyone. How does mindfulness manifest in a social business? Better awareness of the needs of your market. Corporate Social Media social business'

Energy 144

Energy Social Media Social Networking Issues 144

Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. Is that content the real reflection of the brand and it’s value? I work with a talented team of community managers and I know many more through speaking, conferences and social media. Not always. What say you?

Communities 141

Communities Content Jive Meme 141

Janet Fouts

DECEMBER 27, 2011

One of the fantastic things about the growth of social media is how it has widened our window on the world. She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. Shelly owns marketing and branding agency V3 Integrated Marketing.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

OCTOBER 25, 2019

This helps us, our brand, the company we work for, our customers and the world too. He is CEO of Marketing Insider Group , where he has worked with more than 75 brands in building effective content marketing and employee activation programs. How awesome is that? About Michael.

LinkedIn 103

LinkedIn Influencer Buy Groups 103

Janet Fouts

APRIL 27, 2014

I’m a digital marketing strategist. I work with businesses of all sizes from Fortune 50 corporations to individuals building their personal brands online. I can help you with SEO, Facebook, Twitter or Google Ads, WordPress or general consulting about social media and digital marketing. social business'

Consultant 139

Consultant Startup WordPress Education 139

Janet Fouts

JANUARY 4, 2011

Look at any big brand Facebook page. Do you see really engaged conversations or simply reactions to a post from the brand or other members? Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Of course they’re doing it for marketing. Brand building.

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

DECEMBER 2, 2011

Unless you’re a big brand with Google Direct Connect you don’t own the page name. Currently few social media management tools offer Google+ support, though Hootsuite will be soon. So why do all the big brands have Google+ pages then? But what about a smaller brand? Apply here.

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

JUNE 23, 2011

If you went to law school and have ambitions to a political career, you’d best be thinking about your brand from the get-go. If you’re looking to build your brand as an IP lawyer in the tech startup industry you might want to follow the venture capitalists and start-up CXO’s to see what’s going on out there.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Janet Fouts

JANUARY 19, 2012

So you might think my position would be that Google+ is the be-all end-all social media network for business and people should be pitching their blogs and Facebook pages out the window in favor of Google+. Building the brand of your company through the intelligence of your staff. And there you’d be mistaken.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

JULY 16, 2015

I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Well, if you’re old school it may be because you’re afraid to let staff speak on behalf of the company because they might make mis-statements or damage the brand. Why is this?

Content 70

Content Google Company Marketing 70

Janet Fouts

JULY 5, 2011

If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Two of the Google brands, Blogger and Picassa are being re branded, apparently to be more closely related to Google+. You know who you are.

Google 123

Google Syndication Foursquare Social Networking 123

Janet Fouts

FEBRUARY 25, 2013

Let’s say you’re building a business in the food or wine industry Participate in a few chats as a brand representative, or sponsor some chats and you’ll see your followers increase with people who actually care about the topic. If you’re an author and you want to learn about how to market your book.

Twitter 141

Twitter Hashtag Influencer Compete 141

Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. Did you mention the brand?

UGC 87

UGC Report Social Media Nielsen 87

Janet Fouts

OCTOBER 31, 2011

Especially PR and marketing professionals who are watching social media speed up the reaction time of their customers to light speed. Basically leveraging social media to show the whole story and showing at the same time that transparency is ALWAYS best. How can we keep up? It’s good advice too. The lesson?

Social Media 128

Social Media Blogger Video Comments 128