Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

NOVEMBER 30, 2023

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. If not, this is a clear area where your brand can pull ahead.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

FEBRUARY 8, 2024

Examining your industry peers will help you better understand your customers’ needs and brand perception. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. What do people think about each brand and product?

Comparison 110

Comparison Analysis How To Sentiment 110

Sprout Social

OCTOBER 14, 2021

If you missed it, or if you need to tap back into the inspiration, here are the three most important takeaways for brands navigating business growth: 1. When discussing the origins of Universal Standard, Waldman coined a phrase that encapsulates what the brand set out to do. “We Let your brand purpose speak for itself.

Brands 137

Brands Authentication How To Apparel 137

Oktopost

MARCH 20, 2022

Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time.

Conversation 118

Conversation Sentiment B2B Module 118

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If the system provides automated sentiment scoring, how does it work? At what level is sentiment scored and reported? Does the system go beyond sentiment? Why is that?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

NOVEMBER 21, 2023

The goal of competitive monitoring is to understand where (and how) your competitors are outperforming your brand and where there’s an opportunity for you to swoop in. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. You can stay in stalker mode by just reading, or create a branded account to directly engage with users. This can either be branded with your name or be topic-based. The joys of technology.

Reddit 100

Reddit Brands Meme Forums 100

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. By tracking ‌mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into ‌public perceptions of mental health solutions. Do they trust your brand?

Social Media 59

Social Media How To Metrics Sentiment 59

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. A few things: I believe the problems in this space are not just smart Engineering problems. We are an engine!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Enhance brand awareness and brand search. Social media is likely a big part of the digital marketing strategy of any brand. And besides that, most sites only offer no-follow links. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Unmetric

AUGUST 5, 2016

You would think that tyre brands would have a tough time getting an audience. Have you wondered how tyre brands do on social media? Can they match the kind of buzz that auto brands generate? To find out, I took a look at the performance of the top tyre brands in India on Facebook during the month of July 2016.

Report 60

Report Social Media Brands Sentiment 60

Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Paid search.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. The alignment between your social media campaign and your brand / company goals and stated values. Guest post by Kevin Conner.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 104

Examples Template Templates How To 104

Oktopost

APRIL 11, 2022

In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Using social listening for competitive analysis offers a wealth of insights for your brand.

Analysis 118

Analysis Price Influencer Sentiment 118

Oktopost

SEPTEMBER 21, 2020

They’re not tagging your brand or writing on your page, but thousands of people are reading and absorbing the message. . These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. It’s not only about knowing what needs and sentiments your prospects are expressing online, either.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

OCTOBER 31, 2023

It’s clear that brands are exploring AI capabilities for marketing and beyond more confidently. For example, “Write a short brand origin story for a social post in the style of Mark Twain.” For example, to get an overview of a competing brand, a prompt could read: Give me a brief history of Nike’s more successful shoe line.

Tools 100

Tools How To Sentiment Training 100

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Twist Image

SEPTEMBER 19, 2014

Thumbing through the aisles of comic book boxes at Montreal ComicCon, it''s hard not to get both sentimental and reflective. What does this have to do with your brand? It makes you wonder why brands don''t do their best to embody some of these values. Tags: brand. When these comic books were created, there was no money.

Brands 77

Brands Wikipedia Sentiment Hotels 77

Twist Image

MARCH 4, 2016

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. This "publicness" of brands created a sense of egalitarianism. What is the evolution of brands in our digital age? Not just the bad stuff.

Brands 40

Brands Feed Feedly Engineering 40

Sprout Social

APRIL 7, 2021

To create social media content for everyone, you also need to know why these decisions happened and the sentiments behind them. Social media listening reveals more nuanced data on the conversation happening around your brand, such as consumer preferences and attitudes on specific topics. Let’s say your goal is to raise brand awareness.

Social Media 136

Social Media Content Lurker Metrics 136

The Realtime Report

JULY 13, 2012

via Search Engine Land. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Pinterest: over 11 million registered users.

Social Networking 164

Social Networking Buy Tumblr Foursquare 164

Firebelly

JUNE 6, 2011

Brands are no longer content to simply experiment with a Facebook page and a Twitter account and “hope for the best.” With social media marketing budgets on the rise, marketers need their social campaigns to drive bottom-line sales, measurable brand benefit, and improved customer lifetime value. 15 Slideshare Marketing Secrets.

Social Media 189

Social Media Sentiment LinkedIn Metrics 189

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. That requires regular monitoring of responses on your campaigns and conversations around your brand. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

Tools 52

Tools Social Media Curata Price 52

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. was “powered” by Canada’s Christmas spirit.

Data 230

Data Sysomos Sentiment Analytics 230

Ignite Social Media

OCTOBER 4, 2016

Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. socialmention is a “real-time social media search and analysis” tool that acts like a search engine. We’d be glad to set you up with a listening strategy and solution that best fits your brand.

Tools 152

Tools Social Media RSS Analysis 152

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As is understanding the stakes your brand has in significant cultural moments. As a brand or business, how do you ensure that the conversations you take part in are appropriate? Moderation helps protect your brand image.

Eventful 115

Eventful Social Media How To Sports 115

Keyhole.co

MAY 12, 2023

Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue. Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. But here’s the catch. What is keyword monitoring?

Tools 52

Tools Strategy Marketing Analysis 52

Unmetric

SEPTEMBER 9, 2019

Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them. Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry.

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. Putting insight into action is where brands truly capture the opportunity to better drive connection.

Authentication 103

Authentication Analysis Sentiment Tumblr 103