Trending Sources

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement.  The And, “sentiment&# does not mean the same thing to all people in all situations.  You completely believe that having inaccurate sentiment is worse than having nothing.  Here

Sentimental Insights For CXO

Saying It Social

Businesses must give their customers instant access to a personalized and integrated shopping experience in order to generate brand loyal advocates. The post Sentimental Insights For CXO appeared first on. Details on how the rapidly evolving technology landscape has shaped millennial purchase behavior.

Four Metrics for Measuring Social ROI

Mindjumpers

As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Brand Awareness. Social media is all about interactions. Crowdsourcing.

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Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

Complaints Total One-Fifth of Facebook, Twitter Brand Interactions. In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” Here’s the good news: around 50% of user interactions with brands on each site was positive.

What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If the system provides automated sentiment scoring, how does it work? At what level is sentiment scored and reported? Does a sentiment score reflect a document, a sentence, or a statement within a sentence?

5 Branded Content Campaigns You Need to Know

Convince & Convert

However, this time I’d like to introduce a new theme: branded content, or content that subtly blends into editorial publications and other media communications. Today, such advertisements, which include videos, interactive infographics, and articles, are quickly gaining traction among both brands and publishers. without consciously recognizing branded content. The Lego Movie.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Does the influencer have a history of bashing brands online? Engaging with the Wrong Influencers.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid. Business Twitter Advertising Branding trust

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid. Business Twitter Advertising Branding trust

The Permanent Brand

Twist Image

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Inevitably, there is some quaint reference to cows being branding with a hot iron stick as an identifier. Because branding is all about leaving a mark (emotional, physical, you name it). sentiment. The age of the permanent brand. " Marketing towards the permanent brand. brand. brand loyalty.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. It’s entirely possible you love this commercial. I don’t. Dusty (@DustyHunt) January 3, 2012.

5 Ways Socially Mature Brands Deliver Great Customer Experience

Convince & Convert

With everything moving faster, you have to be on the ball with regards to your communication strategy, branding, and customer interactions. In addition, you are no longer competing exclusively with brands in your industry. As a result, brands have had to take their social media interactions to the next level. Image via Unsplash. Timing Is Everything. highlight to tweet).

How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. The end result offers an interesting look at how a major brand is using social media to target their customers. Instead of being fashionably late, why not lead the pack?

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! Is It Time To Reconsider Sentiment Scoring?

How fans are using Facebook Reactions and what it means for your brand

Unmetric

It’s great for individual content, but what does this mean for brands? What this means for your brand: You can get a better idea of how people interact with your posts. For brands in the service industry, the ‘Anger Reaction’ is crucial. Based on your brand guidelines, detect posts that get the most desirable reactions and promote those. took a look.

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The Ambiguous Brand

Twist Image

Branding is no longer a zero-sum game. " Brands try to please everyone. This is not a political rant, but brands serve the community with platitudes and apologies more than anyone else. Sure, there are a few indie and fringe brands that don't cater the masses, and yes there are brands that know who their ideal consumer is (and they're not trying to placate to the rest of the population), but - in general terms - brands like to have one, clean uniformed message. Is the brand - as we have known it - all but gone in this day and age? brand.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. Brands need to mine competitors’ fan pages for insights.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

To help luxury brands cut through this noise – Dior was mentioned over 1.1 million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure. And what’s the impact when you see that one ad you so despise on your attitude and sentiment towards that brand? What can be measured and what can’t?

Will Your Brand Survive In The Live Brand World?

Twist Image

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. This "publicness" of brands created a sense of egalitarianism. Consumers sentiment mixed with traditional brand messaging creates an arena where everyone can better understand if a brand truly does deliver on its vision, mission and brand promise. What is the evolution of brands in our digital age? YouTube enabled brands and consumers to publish video online.

BP Facebook Sentiment

Firebelly

Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! These numbers are constantly changing. Your comment has not yet been posted.

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy. This is a guest post by Corey Northcutt. Curate.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Meaning consumers making a reference to a brand through a photo without mentioning the brand name.

It's A Small (And Strange) World After All, Brands

Twist Image

How much control does a company really have over their brand? Technology, the Internet and social media have been a virtual can of worms for brands that has extended well beyond the marketing department, and has poured over into everything from customer care, business innovation, the reputation of individual leaders within the organization, how a company hires employees and more. We need everyone (from employees to consumers) to understand what the brand is and how the stories are told, because every single one of us has become a media entity unto ourselves. brand.

Mobile Breaks Search. And Your Brand

Twist Image

It was an original sentiment, when I started writing about it, well over fifteen years ago. With the user at the center, there is still one big, honking and unsolved challenge that faces brands in this amazing world that we live in. How will anybody truly find your brand? Many will be dazzled and amazed by the many charts, graphs and flows that Ben Evans uses in Mobile Is Eating The World to build a dramatic case for why brands need to innovate. Focus on this brands. This is - and will continue to be - a huge issue for brands. is your brand primed?

Branding: When Political Campaigns Turn to Social Media

Mindjumpers

Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Not just in the election as such, but also in the general lives of the American population: Pushing that “like” button on any brand’s or candidate’s page is part of the creation of your social identity. Ever.      .

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

100 Personal Branding Tactics Using Social Media. Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. But most people who want to develop a personal brand do. It’s a good idea to build an account on some of these sites to further extend your personal branding. It’s not do these 100 things if you wanna build your personal brand.

Tasti D Lite: The Flavor of Social Branding

Blue Focus Marketing

Create a brand customers crave . The sidelines are a dangerous place to be in this environment,” write James Amos and BJ Emerson in their new book The Tasti D Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. The Tasti D Lite Way ( @tastidlite ) argues that brands no longer have this luxury.  Get Engaged, and be Engaging. tastidlite.

Be Kind To Brands

Twist Image

My holiday wish: be kind to brands. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? would argue (happily) that brands should always be thinking about new and better ways for them to be kinder to their consumers. This is the true brand imperative. Today, on this holiday, as we (especially, in Canada) get primed for Boxing Day , we need to be thinking about how we - as consumers - interact with brands. Be kind to brands, because we all are a part of what makes the brand work. brand.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies. No more. Social Mention.

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5 Brands Who Rocked the Social Media Red Carpet During the Oscars

Convince & Convert

From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars. The key takeaway here is how Dove took an event where we “oooh” and “ahh” over the beautiful celebrities and turned that sentiment into empowering ourselves to be proud of our beauty. The key takeaway?

Content Tagging For Better Social Media Analytics

Talkwalker SM

As you probably know too well as a digital marketer, brands can receive thousands of mentions  every day and you need to reply as fast as possible to those that have the biggest impact. Rules Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. What is rule based tagging ?

Twitter Introduces Emoji Targeting

SocialTimes Twitter

Emojis  are everywhere, and brands advertising on Twitter can now use them to target their campaigns. According to Shah, advertisers can now target Twitter users who recently tweeted or engaged with tweets that featured emojis, with the help of six Twitter Official Partners : 4C , AdParlor , Amobee Brand Intelligence , HYFN , Perion  and SocialCode. Now, brands can: Connect with people based on their expressed sentiment. Shah wrote: This new feature uses emoji activity as a signal of a person’s mood or mindset—unlocking unique opportunities for marketers.

The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

In further analysis of this emoji usage,  and represent sentiment found in tweets. With over ten percent of American Express cards co-branded with Costco, it has not been an easy breakup for the financial institution. Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer. FBI Announces They Can Hack on Their Own. 2017 Citi bill.

What You Need To Know About Facebook, Content And Brands

Twist Image

For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. It's especially not easy for brands that have been, primarily, marketing-driven organizations. The kind of brands that have seasonal campaigns that are driven by creating as many exposures to the brand as possible. We know that brands who have a fundamental grasp of creating content are brands that have embraced a publisher's mindset. It's true that Facebook is awesome for keeping a brand fresh.

The Employee Advantage in Social Media

Spin Sucks

If your employees are all saying the same exact things, showing zero personality, and operating strictly in brand speak, your well-intentioned advocacy and awareness efforts could actually be backfiring. Employees like to be themselves, not brand robots. Employees can truly be your best brand assets, but only if they’re engaged properly. By Russ Fradin. The Employee Advantage.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

To succeed in today’s connected world, you need to build a community around your company, brand, and products. BlitzMetrics ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more. Brandwatch ($) |This service reads through and summarizes what’s being said on the Web about brands, people, and products.

VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

Yet, brands are still trying to grasp exactly how to best reach their customers and community on the go. VenueSeen , a new monitoring tool, can potentially bring brands with a physical location, like coffee shops or shopping destinations, closer to their community. Similar Posts: Monitor Your Brand’s Instagram Activity with New Reporting Tool.

Getting Social Media Strategy Right in Financial Services

Convince & Convert

Shannon Paul , VP of Social Media Strategy at Fifth Third Bank  joins the Social Pros Podcast this week to discuss her new role at the bank, what it’s like to start a brand new social media strategy at a bank, and how listening, sentiment, and share of voice play into overall success metrics in the banking industry. Shannon Paul, Fifth Third Bank @shannonpaul. Listen Now.

The sea change in Twitter sentiment

Direct Marketing Observations

… A way for brands and individuals to pimp themelves and try an extract something from the engagement. I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable  about gaming social media.  At the same time Hubspot put out it’s 3rd state of The Twittersphere report.  And Todd Defren lastly writes about moving the needle on Twitter.  Subconsciously, we have become a party to and have embraced traditional marketing on Twitter. The interuptive interaction?

How to read body language on the web

Engaging Brand

How many people subscribe, follow, like etc illustrate the desire to 'brand-bond'. Through alerts you can track sentiment, track what people are saying about you. brand Social Media Social Networking body language social media social networking track sentimentCan you remember the old days.when business was done in person, oh the good old days!

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. It’s entirely possible you love this commercial. I don’t. Dusty (@DustyHunt) January 3, 2012.