| | Brands + Sentiment |
| Page 1 of 6 | Previous | Next | FRESHNETWORKS MAY 28, 2010 The problem with automated sentiment analysis Sentiment analysis is a complex beast. Sentiment analysis is difficult even in human analysts in ambiguous or more complex situations. And the outcome suggests that automated sentiment analysis cannot be trusted to accurately reflect and report on the sentiment of conversations online. Understanding where automated sentiment analysis fails. Even for humans. | BUZZ MARKETING FOR TECHNOLOGY AUGUST 3, 2011 Is Sentiment Making Brands Stupid? So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. | | | | | | | SOCIAL MEDIA CITIZENS MARCH 10, 2010 Jim Sterne on social media metrics: reach, influence, sentiment. Then, there’s the question of sentiment – something we may never be able to monitor technically – to help us get a handle on and track brand attitude. Sentiment is indeed hard to measure. And what’s the impact when you see that one ad you so despise on your attitude and sentiment towards that brand? What can be measured and what can’t? | DIRECT MARKETING OBSERVATIONS JANUARY 20, 2010 The sea change in Twitter sentiment … A way for brands and individuals to pimp themelves and try an extract something from the engagement. I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. At the same time Hubspot put out it’s 3rd state of The Twittersphere report. And Todd Defren lastly writes about moving the needle on Twitter. Subconsciously, we have become a party to and have embraced traditional marketing on Twitter. The interuptive interaction? | BUZZ MARKETING FOR TECHNOLOGY AUGUST 10, 2011 Is It Time To Reconsider Sentiment Scoring? To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. The And, “sentiment does not mean the same thing to all people in all situations. You completely believe that having inaccurate sentiment is worse than having nothing. Here | MINDJUMPERS JANUARY 25, 2013 Four Metrics for Measuring Social ROI As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Brand Awareness. Social media is all about interactions. Crowdsourcing. | | | | | | | | | -
FIREBELLY | THURSDAY, MAY 27, 2010 BP Facebook Sentiment Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference BP Facebook Sentiment : Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview. These numbers are constantly changing. MORE >> -
CONVINCE & CONVERT | MONDAY, JANUARY 9, 2012 6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Based on the volume and sentiment of tweets, could Frito-Lay have determined that the initial spot was better received (and it was, according to the tweets), and then decided to run it again as a result? Sentiment scoring remains an inexact science. It’s entirely possible you love this commercial. don’t. Hell, 12.7% MORE >> -
WEBBIQUITY SMM | WEDNESDAY, OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies. No more. Social Mention. MORE >> -
ALMOST SAVVY | THURSDAY, OCTOBER 4, 2012 Your Brand Screwed-Up On Social Media, Now What? Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid. While brands want to gain visibility in front of new audiences, this is definitely not the way they’d like for it to happen. The huge mistake that many brands make at this moment is waiting. Business Twitter Advertising Branding trust MORE >> -
NET-SAVVY EXECUTIVE | MONDAY, MARCH 12, 2012 What's In That Sentiment Score? Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If the system provides automated sentiment scoring, how does it work? At what level is sentiment scored and reported? Does a sentiment score reflect a document, a sentence, or a statement within a sentence? How does the system handle, for example, a positive statement about Brand Y in the midst of many negative statements about Brand X? Does the system go beyond sentiment? Why is that? MORE >> -
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