Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication. MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. This means that companies are jumping into the social-media pool without actually accounting for how it will impact their business and what, if any, value it will add. MORE >>

Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs The Metrics of Social Media May 12, 2010 32 voices share yours! Share 62 saves There’s an interesting post over at the Canadian Marketing Association blog today called “Measuring Social Media&# , written by Jim Estill , who’s on the board of BlackBerry makers RIM. Nor should you only be measuring by brand awareness (although this is definitely a measurement gauge for social media). media ROI. MORE >>

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. This is important because there are critical lessons here for all of us using social media for business. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid. While brands want to gain visibility in front of new audiences, this is definitely not the way they’d like for it to happen. MORE >>

There are five steps in social media we always recommend to  new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. Twendz is a reputation management tool that looks at how people feel about a brand or a topic. The media landscape has changed and print journalists are no longer the only ones with influence. Social Bookmarking. They are listen, assess, engage, measure, and refine/improve. First things first. MORE >>