Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

The Realtime Report

APRIL 7, 2014

Coming to your Twitter feed: 15 new types of ads – Twitter is debuting 15 new types of ad products, including ‘app install’ ads, which have proven successful for Facebook; the ads are designed to appeal to e-commerce companies and mobile-game developers (WSJ, re/code ). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A customer journey map is a visual representation of each point of interaction your customers have with your company. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. What is customer journey mapping?

Examples 104

Examples Template Templates How To 104

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message. Enter the era of Growth PR.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Ignite Social Media

JULY 15, 2021

So you can use Lenses to advertise your brand. Think of Lenses as a way to layer your brand onto a user’s content. So if you’re a cosmetic brand, you can use a branded Snapchat Lens to let users try a digital makeover. It’s an ad format too. Lenses work on the rear-facing camera as well.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Budget: Under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202

Harp Interactive

APRIL 27, 2010

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S. more robust.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Please Support Our Sponsors. Listen Now. The RSS feed is: [link].

Brands 128

Brands Sports How To MySpace 128

Mindjumpers

NOVEMBER 16, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Strategy 239

Strategy Nielsen Loyalty Cost 239

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Mindjumpers

SEPTEMBER 12, 2012

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Before having established whether you aim to drive brand engagement, traffic, generate leads etc., What are you trying to achieve and how can content help in this regard?

Report 242

Report Content Nielsen How To 242

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform your brand should check out: Houseparty. Brands such as Sephora and CNN have had success with Kik bots.

Platform 272

Platform Social Media Influencer Trends 272

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. When benchmarking your brand’s performance against competitors or an industry, it should be easy enough to pull likes, comments, and shares over fans/followers. Not All Data Is Public.

Nielsen 120

Nielsen Content Comparison CPM 120

Mindjumpers

NOVEMBER 30, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Data 239

Data Social Media CSR Nielsen 239

The Social Media Incubator

JUNE 22, 2011

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’ Social media accounts for 25% of all time spent online - over 35 minutes per hour – Nielsen.

Social Media 191

Social Media Nielsen Study Activities 191

Sprout Social

AUGUST 25, 2022

Brands will spend differently depending on their unique goals. Although the cost of launching a social channel is technically free, running the profile and creating a content calendar costs a brand anywhere from $500 to $10,000 per month. Other brands opt to work with freelancers to fill their social media management gaps.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Socialmedia.biz

FEBRUARY 23, 2019

With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. When executed incorrectly, however, certain mistakes can prevent your company from maximizing the potential of this strategy. Do background research.

Influencer 60

Influencer Brands Marketing Authentication 60

Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Mindjumpers

NOVEMBER 16, 2012

Skyworld’s second white paper aims to share great practical advice, tips and insights shared by industry marketers, who implement, manage and optimize content marketing programs for brands and organizations. Looking from a broader perspective in your industry, be the first to identify the existing content gaps and let your brand bridge them.

Report 216

Report Content Marketing Nielsen 216

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Bill Hartzer

JANUARY 27, 2013

Also as a result of this same study, they found that over 57% of active Hispanic social media users have asked a question or voiced a complaint/issue to a brand or company using social media (e.g. NM Incite is a leading social media consumer insights provider and joint venture between Nielsen and McKinsey.

Study 122

Study Social Media Nielsen Issues 122

Mindjumpers

JULY 16, 2010

It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies. No doubt Facebook is one of the most important platforms for all companies to decide upon using or not.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Pixlee

OCTOBER 18, 2016

Brands are quickly catching on to the value of influencer marketing. Here’s a closer look at how influencers are playing a key role in marketing and strategies for brands to incorporate social influencer marketing into their own marketing and media mix. Nielsen reports that 92% of people trust recommendations from individuals.

Influencer 42

Influencer Brands Nielsen ROI 42

Twist Image

JANUARY 26, 2017

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. For years, I would listen to brand leaders complain that search advertising doesn't work for them. You would be wrong.

Platform 40

Platform Nielsen Publishing Advertising 40

Sprout Social

JUNE 14, 2022

Here’s an SMS marketing example from fashion brand Jenni Kayne, which includes a personalized coupon code and a direct link to their shop page: Transactional campaigns. Did you know 75% of consumers are comfortable getting SMS messages from brands, as long as they opt-in? Identify your brand early. Customer name.

SMS 108

SMS Strategy Marketing How To 108

Convince & Convert

APRIL 19, 2016

Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise. But the ability to calculate true ROI – to assign actual dollars to those clicks and shares – has mostly been limited to e-commerce companies who can successfully close the attribution loop.

ROI 60

ROI Influencer Nielsen Marketing 60

The Realtime Report

NOVEMBER 26, 2019

The first thing the networks/studios did was take a page from OTT Streamers like Netflix and unveiled fewer pilots, emphasizing how audiences will spend billions of hours with their brands across all screens. And for a lousy $9 Bulova sent an uncluttered brand message to their core audience – only wealthy folks owned TVs back then.

Advertising 113

Advertising Nielsen Buy Products 113

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. In Consumers We Trust.

UGC 63

UGC Hotels Nielsen Authentication 63

Hootsuite

MAY 18, 2023

Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Partnering with relevant brands and influencers can increase your reach and help create more engaging content for your short-form videos.

Video 112

Video HootSuite How To UGC 112

Webbiquity SMM

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Honigman – Social Media Manager at Sears Holdings Corporation.

List 155

List Twitter Brands Microsoft 155

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Similarly, Nielsen ratings seem to be outdated. Listen Now .

Authentication 138

Authentication Nielsen How To Case Study 138

SocMed Sean

JANUARY 8, 2012

More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Mindjumpers

AUGUST 5, 2010

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. This is understandable.

CSR 249

CSR Meeting Social Media Energy 249

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). 38% of Millennials are bilingual. They’re social. Are you ready to market online?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145