Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Webbiquity SMM

FEBRUARY 28, 2011

Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

The Realtime Report

NOVEMBER 26, 2019

The first thing the networks/studios did was take a page from OTT Streamers like Netflix and unveiled fewer pilots, emphasizing how audiences will spend billions of hours with their brands across all screens. And for a lousy $9 Bulova sent an uncluttered brand message to their core audience – only wealthy folks owned TVs back then.

Advertising 113

Advertising Nielsen Buy Products 113

Hootsuite

MAY 18, 2023

Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective.

Video 113

Video HootSuite How To UGC 113

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Similarly, Nielsen ratings seem to be outdated. Listen Now .

Authentication 139

Authentication Nielsen How To Case Study 139

Twist Image

OCTOBER 18, 2011

" The news item goes on to define three emerging TV viewing trends: Micro-mobility. Yes, the branding power has now been extended because people do use a DVR or download their shows from iTunes , but this changes the advertising model. media company. micro mobility. nielsen mckinsey company. advertiser.

iPad 104

iPad Nielsen Advertising Activities 104

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. The average consumer comes in contact with a brand 6 times on average before they purchase, which is 4 times higher than it was 15 years ago. Nielsen Visual IQ. Attribution. Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Ignite Social Media

DECEMBER 16, 2016

On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. Many of the problems with Instagram come from it’s mobile-only format.

Analytics 60

Analytics Platform Social Media comScore 60

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Proactive Report

JANUARY 5, 2010

It won’t be long until every company is using video in some way to market their business, sell their product, extend their brand, and/or increase exposure. No surprise then that How-To videos are one of the most watched genres.

Video 77

Video Trends Nielsen Mobile 77

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such.

Case Study 60

Case Study Nielsen Study Process 60

Laurel Papworth

JANUARY 14, 2010

I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% Engage your customers directly via social media and mobile initiatives, and Web 2.0

Hotels 85

Hotels Tourism Travel Social Media 85

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

Mindjumpers

DECEMBER 14, 2011

has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012. It aims to list the changes about to impact brands of all sizes in the coming year. The Role of Mobile in (Social) Marketing. For this reason, Awareness Inc.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Webbiquity SMM

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

JANUARY 28, 2016

Companies should be thinking just as creatively about their distribution strategies as they are about their content strategies. In many cases, your content will introduce readers to your brand. Are they on mobile phones or desktops? Smart brands are getting savvy with their distribution strategies.

Content 60

Content Nielsen Delicious Sentiment 60

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Among them: asking questions, getting answers, building your brand, and driving targeted traffic to your website. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Marissa McNaughton looks at social media use among America’s largest companies. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Buffer Social

AUGUST 9, 2016

Here’s where to find any info you might need: Chapter 1: An Introduction to Facebook Ads : a high-level look at the factors businesses and brands consider when choosing Facebook ads and some quick tips on getting started with ads. billion of which access the social network via mobile devices. Mobile News Feed.

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence? How can an brand establish trust online? Why Aren’t You Promoting Your Social Profiles?

Social Media 190

Social Media Tips ROI Nielsen 190

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Brand new blogs like The Verge are being flooded with more traffic than those that have been around for the best part of a decade. This is an important blog post, because it makes a prediction.

Sites 96

Sites Industry Blogger News 96

Buffer Social

MARCH 16, 2017

But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. And with 400 million people using Instagram every day, Instagram ads have become an enticing avenue for brands looking to increase engagement (and profits, too). Brand awareness. In the U.S., App installs. Engagement.

Instagram 111

Instagram Advertising URL FAQ 111