It’s often a confusing decision for marketers to make, and the right choice depends on what brands want. However, new numbers from Nielsen boost the argument that apps are gaining some serious traction (despite an increased focus by brands on the mobile Web and excitement about the improvements promised by HTML5). People require access to optimized destinations using their mobile devices and they expect brands to provide mobile-friendly experiences once they get there. Mobile users often punish brands that fail to deliver a great mobile experience. MORE >>

You can follow @klit_nielsen to get insights and thoughts on social media from his extensive work with large international companies. Similar Posts: What F8 Developer’s Conference 2011 Holds for Brands and Users. How To Make Your LinkedIn Page Talk About Your Brand. Social Media Facebook f8 Google Jonas Klit Nielsen social media 2011 Steve JobsTweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. But please do share if you can list number four and five. MORE >>

Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies. Nielsen BuzzMetrics. Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more. Vocus. MORE >>

Tweet With social media platforms getting more evolved everyday, it is imperative for brands to have a defined and a strategic approach towards using it. Marketing & Communication Mindjumpers Social Media Awarness Inc David Berkowitz Erik Qualman Infographic Jason Falls Jonas Klit Nielsen social media strategyFor a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there! MORE >>

According to The Nielsen Company the 135 plus million Americans who visited Facebook in January spent an average of seven hours, twenty-four minutes and 12 seconds interacting with that platform. Web Brands for January 2011 (Home and Work Locations). Brand. Source: The Nielsen Company. One last stat from the Nielsen project that might bring this into focus. Source: The Nielsen Company. Social Media facebook nielsen company non-profit postaweek2011 Royal Pingdom small business social media social media marketing– Lewis Carroll. Statistics! MORE >>