Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

B2B 137

B2B Brands Marketing How To 137

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign.

Case Study 114

Case Study Marketing Directory Retail 114

Social Media Strategies Summit

OCTOBER 3, 2019

It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. The app’s parent company. How TikTok is Different. Stefan Heinrich, Director of U.S.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Consumers expect that same level of service online.

Social Media 126

Social Media Sentiment Data Team 126

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. It’s available for iOS and Android.

Brands 177

Brands Foursquare HootSuite Tumblr 177

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. This makes them ideal for the retail, and food and beverage sectors. By doing this, brands can encourage specific actions like increased signups or online checkouts. For example: .

Engagement 138

Engagement Retail Case Study How To 138

Ignite Social Media

MARCH 5, 2020

As online retail grows, shoppers are looking for additional ways to get the products they want. We know that Instagram Shopping has significantly grown over the last year, from buying from the brand’s site to now checking out directly on the platform. But what about IGTV?

Instagram 171

Instagram Retail Influencer Social Media 171

Likeable

MARCH 12, 2019

With 250 million monthly active users, fierce competition from the likes of Instagram, and an IPO on the horizon, the social platform has been ramping up its digital shopping capabilities and finding new ways to drive results for brands. By all accounts, Pinterest is succeeding in building a reputation for social commerce.

Brands 81

Brands Nielsen Compete Retail 81

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. I was just reading about a massive investment in influencer that a brand made at the Super Bowl. Increasingly, influencers are brands.

Influencer 228

Influencer Campaign Retail Survey 228

Convince & Convert

JUNE 27, 2014

Tweetable Moments We want to humanize our brand as much as possible. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. ” and used the answers that Sprouts lovers gave.

Retail 146

Retail Marketing Sports Team 146

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. A time-sensitive offer coupled with a stylish photo is totally fair game for brands looking to drive traffic to their stores.

Instagram 113

Instagram Bazaarvoice Retail Feed 113

Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. This lets retailers confidently service customers globally, regardless of their time zone. Increased customer satisfaction, strong brand affinity, and increased lifetime value from your customers. And they’re just getting started. billion in 2025.

FAQ 138

FAQ Retail Team Buy 138

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Please Support Our Sponsors. Listen Now. The RSS feed is: [link].

Brands 127

Brands Sports How To MySpace 127

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Engagements received on brand content.

Industry 123

Industry Real Estate Social Media Sports 123

Hootsuite

SEPTEMBER 27, 2023

Save time and look professional while promoting your brand in style. In that time, creators, artists, and media companies have earned more than $50 billion from their YouTube content. This program allows you to use YouTube Shopping to promote products from other brands in your Shorts and earn a commission.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Hootsuite

JULY 6, 2022

77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

OCTOBER 19, 2022

Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. They’re everywhere.

Campaign 106

Campaign Content How To Influencer 106

Hootsuite

OCTOBER 19, 2022

So much so that the brand is reportedly planning to build its own U.S. Depending on their location, some companies and creators can build out their own TikTok storefronts that allow users to browse and purchase directly within the app. In fact, the addictive video platform has carved out a whole new niche in the social selling market.

HootSuite 92

HootSuite Trends Feed Feedly 92

Later

APRIL 15, 2020

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71

Retail Price Trends Products 71

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan.

Hitwise 255

Hitwise Study Facebook Patterns 255

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing is selling and promoting products, services, and your brand on Facebook Messenger. Your brand can provide a personalized shopping experience to your customers through Facebook Messenger. Facebook Messenger ads allow brands to start a conversation with potential customers. Try Facebook Messenger ads.

Strategy 118

Strategy Facebook Marketing FAQ 118

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. But if you want to get the most out of Pinterest , you should know how people use it and how your brand can take advantage of its many features. Pinterest Has Enormous Reach.

Report 105

Report How To Analytics Social Media Management 105

Buffer Social

APRIL 20, 2022

While it may feel safe to post what you already know does well with customers, not tracking the number of likes could allow brands to experiment with different types of content without worrying that followers will automatically judge a post for getting a fewer number of likes.

Instagram 79

Instagram Small Business Retail Metrics 79

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Ten Great Brand Monitoring Tools.

Tools 116

Tools B2B Sentiment Notification 116

The Realtime Report

DECEMBER 20, 2012

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours.

Mobile 149

Mobile Team Retail Journal 149

Keyhole.co

MARCH 7, 2023

Instagram, with more than 2 billion active users monthly, has become a game-changer for personal and business branding. Why do brands run after getting more Instagram followers? Why is having a massive Instagram following so crucial for brands? This can lead to a significant boost in brand awareness and, ultimately, more sales.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Sprout Social

JULY 6, 2020

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. Speak to your expertise, with your lens. Act locally!

Strategy 145

Strategy Social Media Organization Education 145

Firebelly

NOVEMBER 28, 2011

Of course, these are just the people who say they’ll seek out this information and it doesn’t take into account the number of people that will see sales and promotions from retailers in their news feed. 5 Tips On How Your Brand Can Leverage Social Media For Cyber Monday. Get Social on Black Friday and Cyber Monday.

Social Media 157

Social Media Retail Statistics Feed 157

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service.

Social Media Management 122

Social Media Management Social Media Platform Review 122

Hootsuite

SEPTEMBER 16, 2022

Bestseller is the best retail chatbot example for customer service in bulk. Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. As a result, the company counts 17,000 employees globally, with stores in over 40 countries. Source: GetJenny.

Examples 96

Examples FAQ Insurance Retail 96

Sprout Social

AUGUST 26, 2021

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. How to find this information: When customers want you to know something, they won’t hesitate to tag or mention your brand.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Communications professionals are increasingly involved with managing brand and corporate identity. It’s never been more important for brands and leadership to be transparent.

Strategy 88

Strategy How To Training ROI 88

Twist Image

AUGUST 27, 2018

Retailers (and other physical brands) are getting into the virtual goods business. A company called, The Color Factory , is taking this to a whole other level. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: . This is a trend that I have been writing and speaking about for over a decade.

Influencer 40

Influencer Instagram Retail eBook 40

agora pulse

NOVEMBER 4, 2020

An ice cream company selling non-dairy ice cream and targeting vegans, for example, may end up competing against a vegan beauty product creator, and someone targeting Millennials for invoicing software. increase in brand awareness and a 13.8% increase in brand awareness. Example of the right-hand sidebar of Reddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Convince & Convert

FEBRUARY 29, 2012

If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. One retailer that has done a great job of this is Etsy.

Retail 123

Retail API News Startup 123