Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.
Top B2B Instagram Feeds You Should Follow Today
JANUARY 26, 2015
In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. DoMore. Microsoft. Join us: IBM.co/ibmjobs.
How to Stay Relevant in an Algorithmic Instagram Feed
Convince & Convert
APRIL 20, 2016
Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. What an Algorithmic Instagram Feed Means for Marketers. Marketers need to up their game now. Gamers.
JUNE 30, 2016
It could be the latest issue of Fast Company magazine. It's the kind of stuff that lets the ugly side of opinions (which they see as news) seep into the feed and, to a certain degree, you see sides of people that you had never known (no matter how long you have known them). It's just the many dimensions that shape your Facebook experience when your friends like, follow and regurgitate (or copy) the content that's in their feeds. The other day, Facebook announced changes to the news feed. They also launched a News Feed Values to better explain their positioning.
10 Social Lessons for B2B Companies
JULY 20, 2016
10 Tips for Increasing Brand Engagement on Instagram Download. Here are ten social lessons for forward-thinking B2B companies. 1. Every company and audience is unique. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company. Influencers are a relatively new space for many companies. Get Blogging.
Instagram is bringing the algorithm to its feed, but don’t panic yet
MARCH 22, 2016
In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. While this might be good news for users, brands aren’t too thrilled about this. As always, good content can do so much for your brand that promoting never can. Take Cartoon Network for example.
How to Repurpose Influencer Content for Your Brand
Ignite Social Media
AUGUST 4, 2016
When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Their images are just awesome. Consider Influencer Marketing First.
What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed
SEPTEMBER 24, 2011
So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? Good stuff! Review All Tags.
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. What This Means for Brands. The question now is, does Instagram need it too?
10 Brands Killing It On Instagram in 2016
SEPTEMBER 7, 2016
With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. How do you regularly produce engaging content?
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
20 Ways to Cultivate Brand Unawareness in Social Media
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Both are clearly damaging to your brand. Company-centric content. Overfeeding.
Your Brand Is Not A Logo
MARCH 25, 2014
Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them. Inputs to an association’s brand can range from how accessible staff is to the feel of the cover stock on the monthly magazine.
How to Use Social Media to Build Brand Trust
Convince & Convert
JULY 15, 2016
These interactions help build brand trust and a form a community around your brand. So, how do you use social media to build brand trust? Intimacy involves engaging with people and showing your brand personality. People trust who they know, so it’s important to show that there are humans behind your brand. People want to interact with other people, not companies.
How to Improve Your News Feed Ranking on Facebook
SEPTEMBER 6, 2011
According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. This is great news for companies, as it goes to show that their efforts on Facebook are not wasted! Tweet.
Four Brands Using Instagram Really Well
OCTOBER 17, 2012
It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it!
How Brands Use Pinterest
FEBRUARY 28, 2012
More and more brands has also starting to tap into this platform. Brands on Pinterest. Therefore the most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by. What F8 Developer’s Conference 2011 Holds for Brands and Users. million in September.
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Meaningful engagement begins with relevant content that creates value for the user and the brand.
Socially Speaking What do YOU expect from brands and companies using social media?
JULY 13, 2011
Conversely, we all have our own expectations about what a brand/company does with their social media profiles. If there is one thing I’ve learned from my various social media audiences, its that you too have opinions about the care and feeding of social media persona. Today, I’d like to invite you to share, what YOU expect and want to see from brands and companies using social media. Tell me your peeves, your dreams and your ideas about how brands/companies use social media. I’m really curious about your thoughts.
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients.
7 Important Instagram Features Your Brand Should Know
AUGUST 15, 2016
For mobile users, circles now appear above your regular Instagram feed. Here you can hide your stories from certain users’ feeds and select who can reply to you via direct message. Users have been waiting for months to see changes to their Instagram feed. This creates more brand awareness and visibility for your content. Social networks are changing all the time.
How Consistent Branding is Being Challenged in the Digital Age
Techipedia: Tamar Weinberg
NOVEMBER 9, 2011
In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels. What exactly is consistent branding? Marketin
Seven Elements of a LinkedIn Audit to Improve Brand Consistency
AUGUST 10, 2015
This helps me learn more about their backgrounds, to see what the company values terms of accomplishments, and to get a pulse on how much of the organization’s content is being shared by employees. This makes it essential that your employees are actively engaged on social media, and acting as a brand ambassador, especially on LinkedIn. Company description. Company Description.
How to Add & Manage Multiple Instagram Accounts for Your Brand
NOVEMBER 14, 2016
In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? Brands know the power of Instagram and understand how critical it is to engage, monitor and track users. Keeping a pulse on the social discussion about your brand is essential for marketers.
10 Facebook Posting Tips to Improve Your Brand Awareness
OCTOBER 26, 2016
Here, we’re going to look at 10 Facebook posting tips to help you improve brand awareness: 1. If you tag another Page, there’s a chance that post will appear in the News Feed of someone who Likes the Page that’s being tagged. So by users clicking the tagged Page in your post, they’re actually helping to deliver your content to more News Feeds. 2. Leverage Trends.
Book Review Wednesday: Wikibrands: Reinventing your company in.
MARCH 23, 2011
Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice. The book begins with some branding 101 and then provides examples of the benefits of Wikibranding.
Is Social Media the New TV for Brands?
NOVEMBER 8, 2016
For brands, the sheer numbers are among a variety of reasons why social media could become a true challenger to television to reach and engage audiences. It’s not surprising that, with these numbers and a desire to capture seemingly elusive millennial and generation Z cohorts, sports brands are among some of the first to jump on social streaming. million households with TV sets.
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb. The numbers don’t lie, either: with 1 million followers, Airbnb is a clear brand winner on Instagram. Airbnb. Disney Pixar.
How Companies May Pay You to Use Facebook
MARCH 12, 2012
The above screenshot is taken from one of my Facebook friend’s walls. I saw it on my news feed among other friends’ updates of this and that that they wanted to share with me. Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends.
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
You have to know how to plan, coordinate and spread awareness of your brand through this tool. In this post, we’ll give you 13 ways on how your brand can get the most out of Facebook Events and actually get people to attend: 1. Another common issue brands run into with Facebook Events is trying to figure out what size photo to use. How to Create Effective Facebook Events.
The Social Side of Brand Management
Techipedia: Tamar Weinberg
AUGUST 7, 2012
You want to log what is being said on the internet about your company’s most vital components. Customer interaction allows you to build relationships, and gives you the ability to develop brand advocates through offering incentives, promotional codes, and sneak peeks at the latest products or services you have going out. This is a guest post by Chris Birk. The Man with the Plan.
Online Tools that Help with PR
JANUARY 8, 2015
Feedly. Feedly is a user-friendly place to store your blog and news subscriptions. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Set up alerts for your name, the company name, and your brand or product names. Once By Gini Dietrich Running a small business isn’t easy. Canva to the rescue!
Are YOU a Social Asset to Your Company? Are Your Employees?
Stay N' Alive
SEPTEMBER 24, 2013
One of the things I talk about in Google+ Marketing For Dummies is the importance of getting your employees and brand loyalists involved in social media. The truth is, our culture is evolving from a culture of brands to a culture of people. The focus is no longer on your brand. Your employees and the people behind your brand are a critical part of your SEO strategy now.
How to Create People-Powered Content That Works for Your Brand
Convince & Convert
JULY 8, 2014
Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. What is your brand’s story? It’s not.
Online Communities: What Consumers Want, What Brands Don’t Deliver
OCTOBER 28, 2011
Quickly, right now, think of a few social media brands that you follow through social media. There’s probably at least one brand above the fold in your news feed right now. What is that brand saying? The top post by a page in my news feed right now is for The Vogue, a theater in Indianapolis that happens to be a mere 500 feet or so from where I’m sitting.
StumbleUpon Channels: Which Media Brands Are Doing Well?
FEBRUARY 14, 2012
It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000. So instead I’ll highlight some media brands that are doing well so far. Others.
Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks
The Realtime Report
JUNE 6, 2014
Millennials Are 56% More Likely To Find Brand Content On Social Networks. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 YouTube.
Top social networks: Guide to images for company pages
The Way of the Web
MAY 13, 2013
If you’re updating your company logos, re-branding, or simply want to change images to give your page a refresh, then it’s important to ensure you know the right image dimensions, file sizes and positioning for each social network. LinkedIn Company Page Images: LinkedIn requires 3 images for a company page. Or maintaining social media which already exists?
The Void That Twitter Could Leave
NOVEMBER 11, 2016
Twitter is the "now" feed. Facebook is the "now-ish" feed. Search your city, follow a brand, check out a news source, see what's happening while you're at that conference. would have to be following/friends with people who are attending, or brands that are taking part (you don't see much in your feed beyond that). Their algorithm curates your friends, throttles the brand page content and while it is fresh. From what the data suggests, people hop on Twitter and flick through the feed. brand. brand page. news feed. It goes on.
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
Tools such as Yoast (a WordPress plugin), FeedBlitz (an RSS feed and email subscription service), and Genesis (a WordPress theme) automatically create that sentence for you so it appears any time someone scrapes your content. When you use FeedBlitz or other software for your RSS feeds, it allows you to get creative with what appears in your footer. Every day. You know what he said?