Conversely, we all have our own expectations about what a brand/company does with their social media profiles. If there is one thing I’ve learned from my various social media audiences, its that you too have opinions about the care and feeding of social media persona. Today, I’d like to invite you to share, what YOU expect and want to see from brands and companies using social media. Tell me your peeves, your dreams and your ideas about how brands/companies use social media. You sometimes agree with me. Go ahead, let it all out. MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Do you know what people are saying about your brand? Isn’t it in your company’s best interests to be engaged and  take part in the conversation so you know what’s being said and can respond appropriately? As brands get going with social media, they find that understanding who is talking about them online, what they are saying, to whom, and where is a great advantage. MORE >>

If you are running a presence on Facebook, it is a golden opportunity for you to connect with stakeholders, customers or other people who are just interested in what your company or organization does. Having a high level of engagement on your updates will also make your status updates rank higher in your fans’ news feed and thus be more exposed. If no one is interacting with your content, it is more likely not to be featured in your fans’ news feed and your status updates may never reach a lot of people. Make sure you are seen. Encourage people to engage. MORE >>

It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it! The clothing company, owned by Urban Outfitters, integrates customers’ Instagram photos on their product pages. Connect with your customers using content that aligns with your brand. MORE >>

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. often suggest to companies to put at least the same amount of time in identifying and planning for how you are going to create content for the site on an ongoing basis as you do in the planning and design of the site itself. All this is needed to get people to engage with your brand specifically in the form of “likeing” and commenting on it. And you would be surprised what I hear. MORE >>