Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.
Top B2B Instagram Feeds You Should Follow Today
JANUARY 26, 2015
In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. DoMore. Microsoft. Join us: IBM.co/ibmjobs.
How to Stay Relevant in an Algorithmic Instagram Feed
Convince & Convert
APRIL 20, 2016
Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. What an Algorithmic Instagram Feed Means for Marketers. Marketers need to up their game now. Gamers.
Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know
JUNE 30, 2016
The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. On Wednesday , Facebook shared that the News Feed algorithm is going to shift so that it will more favorably promote content posted by the friends and family of users. The News Feed should entertain.
From Conversation Company to Optimization Organization
APRIL 28, 2012
A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. They often also overemphasize the act of moving the conversations with and about our brands further and further into the social space, driven by an obsession with storytelling and worth of mouth. Sounds familiar?
Instagram is bringing the algorithm to its feed, but don’t panic yet
MARCH 22, 2016
In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. While this might be good news for users, brands aren’t too thrilled about this. As always, good content can do so much for your brand that promoting never can. Take Cartoon Network for example.
How to Repurpose Influencer Content for Your Brand
Ignite Social Media
AUGUST 4, 2016
When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Their images are just awesome. Consider Influencer Marketing First.
How to Improve Your News Feed Ranking on Facebook
SEPTEMBER 6, 2011
According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. This is great news for companies, as it goes to show that their efforts on Facebook are not wasted! Tweet.
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. What This Means for Brands. The question now is, does Instagram need it too?
What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed
SEPTEMBER 24, 2011
So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? Good stuff! Review All Tags.
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Meaningful engagement begins with relevant content that creates value for the user and the brand.
How to Use Social Media to Build Brand Trust
Convince & Convert
JULY 15, 2016
These interactions help build brand trust and a form a community around your brand. So, how do you use social media to build brand trust? Intimacy involves engaging with people and showing your brand personality. People trust who they know, so it’s important to show that there are humans behind your brand. People want to interact with other people, not companies.
How Brands Use Pinterest
FEBRUARY 28, 2012
More and more brands has also starting to tap into this platform. Brands on Pinterest. Therefore the most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by. What F8 Developer’s Conference 2011 Holds for Brands and Users. million in September.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
Your Brand Is Not A Logo
MARCH 25, 2014
Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them. Inputs to an association’s brand can range from how accessible staff is to the feel of the cover stock on the monthly magazine.
Four Brands Using Instagram Really Well
OCTOBER 17, 2012
It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it!
20 Ways to Cultivate Brand Unawareness in Social Media
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Both are clearly damaging to your brand. Company-centric content. Overfeeding.
Seven Elements of a LinkedIn Audit to Improve Brand Consistency
AUGUST 10, 2015
This helps me learn more about their backgrounds, to see what the company values terms of accomplishments, and to get a pulse on how much of the organization’s content is being shared by employees. This makes it essential that your employees are actively engaged on social media, and acting as a brand ambassador, especially on LinkedIn. Company description. Company Description.
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
You have to know how to plan, coordinate and spread awareness of your brand through this tool. In this post, we’ll give you 13 ways on how your brand can get the most out of Facebook Events and actually get people to attend: 1. Another common issue brands run into with Facebook Events is trying to figure out what size photo to use. How to Create Effective Facebook Events.
Online Tools that Help with PR
JANUARY 8, 2015
Feedly. Feedly is a user-friendly place to store your blog and news subscriptions. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Set up alerts for your name, the company name, and your brand or product names. Once By Gini Dietrich Running a small business isn’t easy. Canva to the rescue!
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients.
How Consistent Branding is Being Challenged in the Digital Age
Techipedia: Tamar Weinberg
NOVEMBER 9, 2011
In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels. What exactly is consistent branding? Marketin
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb. The numbers don’t lie, either: with 1 million followers, Airbnb is a clear brand winner on Instagram. Airbnb. Disney Pixar.
How Companies May Pay You to Use Facebook
MARCH 12, 2012
The above screenshot is taken from one of my Facebook friend’s walls. I saw it on my news feed among other friends’ updates of this and that that they wanted to share with me. Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends.
7 Important Instagram Features Your Brand Should Know
AUGUST 15, 2016
For mobile users, circles now appear above your regular Instagram feed. Here you can hide your stories from certain users’ feeds and select who can reply to you via direct message. Users have been waiting for months to see changes to their Instagram feed. This creates more brand awareness and visibility for your content. Social networks are changing all the time.
Socially Speaking What do YOU expect from brands and companies using social media?
JULY 13, 2011
Conversely, we all have our own expectations about what a brand/company does with their social media profiles. If there is one thing I’ve learned from my various social media audiences, its that you too have opinions about the care and feeding of social media persona. Today, I’d like to invite you to share, what YOU expect and want to see from brands and companies using social media. Tell me your peeves, your dreams and your ideas about how brands/companies use social media. I’m really curious about your thoughts.
How to Create People-Powered Content That Works for Your Brand
Convince & Convert
JULY 8, 2014
Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. What is your brand’s story? It’s not.
Are YOU a Social Asset to Your Company? Are Your Employees?
Stay N' Alive
SEPTEMBER 24, 2013
One of the things I talk about in Google+ Marketing For Dummies is the importance of getting your employees and brand loyalists involved in social media. The truth is, our culture is evolving from a culture of brands to a culture of people. The focus is no longer on your brand. Your employees and the people behind your brand are a critical part of your SEO strategy now.
The Social Side of Brand Management
Techipedia: Tamar Weinberg
AUGUST 7, 2012
You want to log what is being said on the internet about your company’s most vital components. Customer interaction allows you to build relationships, and gives you the ability to develop brand advocates through offering incentives, promotional codes, and sneak peeks at the latest products or services you have going out. This is a guest post by Chris Birk. The Man with the Plan.
Top social networks: Guide to images for company pages
The Way of the Web
MAY 13, 2013
If you’re updating your company logos, re-branding, or simply want to change images to give your page a refresh, then it’s important to ensure you know the right image dimensions, file sizes and positioning for each social network. LinkedIn Company Page Images: LinkedIn requires 3 images for a company page. Or maintaining social media which already exists?
Instagram Launches Instagram Stories: What They Are, How They Work and How Brands Can Use Them
AUGUST 2, 2016
The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. Content shared to stories also won’t appear on your profile grid or in the main Instagram feed. Many of the platform’s 300 million daily users see the Instagram feed as a precious place for only their best content. Takeovers.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. viralWoot
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
Tools such as Yoast (a WordPress plugin), FeedBlitz (an RSS feed and email subscription service), and Genesis (a WordPress theme) automatically create that sentence for you so it appears any time someone scrapes your content. When you use FeedBlitz or other software for your RSS feeds, it allows you to get creative with what appears in your footer. Every day. You know what he said?
Online Communities: What Consumers Want, What Brands Don’t Deliver
OCTOBER 28, 2011
Quickly, right now, think of a few social media brands that you follow through social media. There’s probably at least one brand above the fold in your news feed right now. What is that brand saying? The top post by a page in my news feed right now is for The Vogue, a theater in Indianapolis that happens to be a mere 500 feet or so from where I’m sitting.
REPORT: As Facebook’s Algorithm Changes, How Brands Use the Network
JUNE 30, 2016
This week, Facebook announced plans to make a series of changes to its news feed algorithm so that it will more favorably promote content posted by friends and family. Last week, we published our second annual State of Social Marketing Report , a 46-page study that includes a survey of 350 social marketers and a deep dive into brand activity on the major social networks. Want More?
PR Pros Must Embrace the PESO Model
MARCH 23, 2015
But your PR team can do these things better if it uses an integrated PESO model and stops thinking of itself only as a brand enhancer and not a business driver. While the algorithm at Facebook keeps changing so only those who pay get their content to show up in the news feeds of their followers, you don’t want to ignore your page. This is good, but it also means change.
5 Apps To Enhance Your Brand
FEBRUARY 15, 2013
The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Businesses can use this app to increase brand presence and sales. Hootsuite. Instagram.