Webbiquity SMM

NOVEMBER 15, 2022

Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly. build a strong brand identity. Develop an eye for design. Become a better writer. A social media manager must be able to write well.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Brands today run on the attention economy. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Automation, in this case, merely refers to the execution of the campaign.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. The alignment between your social media campaign and your brand / company goals and stated values. Guest post by Kevin Conner.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

MARCH 7, 2019

Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget. There are several social media campaign builder tools available that can help you design and run quizzes and contests.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

FEBRUARY 14, 2020

If you think of social media as the professional branding platform that sells you and your skills, the topics you choose to post about will likely be much different than if you just consider it as a place to hang out or connect with friends. In short, your social media profile can be used to showcase you as a brand.

Skills 165

Skills Social Media Social Media Management How To 165

Webbiquity SMM

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. Advocacy of your brand on social media and online reviews. What Is A Social Media Marketing Campaign? What Is Behavioral Marketing?

Campaign 254

Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

MAY 25, 2021

And the value of an email marketing campaign has come back into fashion. I think what you said about visually appealing B2B brands on Instagram translates just as well, if not more powerfully, to Pinterest. But what do the best influencer campaigns look like? And they’re doing SMS, which is fascinating.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

DECEMBER 22, 2020

Social media has become essential for brand promotion. While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. Hashtags can help you spread the word about your brand beyond your audience regardless of the type of content you create.

Hashtag 215

Hashtag Analysis Campaign Social Media 215

Webbiquity SMM

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. You don’t need flashy social media campaigns, dynamic branding, or an overly ambitious mission statement to ascend to the top of your industry. Guest post by Francesco Montesanto. The reason?

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

NOVEMBER 30, 2017

You might be saving yourself time and cash in the short term while hurting your brand in the long run. Lesson: Say yes to automation that backs your marketing campaigns in line with your buyer personas. Also, as part of a large campaign, OREO automated retweets for tweets that contained a targeted hashtag. Final thoughts.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Webbiquity SMM

FEBRUARY 11, 2016

Your higher-ups have already provided substantial financial support for your team’s plan to ramp up and promote a brand new e-commerce system. You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. Guest post by Natasha Ponomaroff. Craft your Profile.

B2B 149

B2B Instagram How To URL 149

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. What can you do to apply empathy in your next campaign or email outreach?

B2B 100

B2B Marketing Exercises How To 100

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. They also need cultural fluency. On Social Media.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). So while some essential components of marketing still apply, social media requires a unique approach.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

DECEMBER 26, 2012

He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Brand building. Quora is an excellent space to build a brand image.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”

Conference 155

Conference Eventful Social Media Nielsen 155

Webbiquity SMM

MAY 10, 2016

These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more. Analyze and monitor performance on your brand’s page and those of selected competitors. Pricing: free.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

MAY 3, 2012

77% said they interact by reading posts and updates, while 17% share experiences and news stories, and 13% post updates about brands they like. • 56% of consumers are more likely to recommend a brand to a friend after becoming a Facebook fan, according to Mashable.com. But what do these trends mean for today’s businesses?

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website. Create video emails? DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

FEBRUARY 2, 2015

Therefore, fake followers only serve to hurt brands in the long run. Brands should also be using trending hashtags. This can help spike your reach and inject your brand into trending conversations. The added benefit is that consumers will also develop positive associations with your brand. Use tools such as Hastagify.me

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JULY 15, 2014

We know how important data is to any marketing campaign, online or otherwise: without it, you cannot optimize the processes you have in place and improve the overall performance of your business. One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people. ”.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Influencer marketing has always been a powerful marketing tactic, so branded content Reel ads worked well even for the B2B sector. What worked?

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

MAY 24, 2010

It takes time, but the payback can be much more lasting than a typical “marketing campaign&# as well. But social media marketing is fundamentally about participating in and influencing the direction of conversations about your industry and brand. It can happen, but isn’t common and shouldn’t be expected.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

JULY 24, 2018

” It impacts not only prospective customers’ brand impressions, but also customer service, recruiting, employee experience, even the company’s supply chain. promote the brand through creation and distribution of share-worthy content. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

OCTOBER 10, 2023

Image Credit: Smart Insights For brand and B2B marketers, social media increases brand exposure, drives website traffic, provides market insights, and fosters engagement with brand advocates. Viral Potential: The shareability of GIFs raises the likelihood that material will go viral, enhancing brand familiarity and visibility.

Social Media 220

Social Media Marketing B2B ROI 220

Webbiquity SMM

SEPTEMBER 1, 2010

Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How PR Pros Are Using Social Media for Real Results by Mashable. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

JUNE 20, 2011

That award you just won for your last brilliant email marketing campaign? Always assume the entire world can see anything you do on line. If you wouldn’t do it in front of your mom, your pastor and your boss, don’t do it online. An excellent thing to add to your online profiles or post a status update about.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JANUARY 2, 2013

Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands. Different social media channels serve different purposes.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 2, 2010

.&# Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Chapter 19 addresses the “personal branding&# issue that many companies struggle with in social media.

Review 152

Review Social Media Marketing Handbook 152