KLM Lets You Book Flights Via Facebook and Twitter
The Realtime Report
FEBRUARY 13, 2014
Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. million fans) and 804,000 followers on Twitter ( @KLM ).
15 Fantastic Books on Social Media Marketing
MAY 16, 2015
New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. He examines newly-popular tools such as infographics and photo-sharing using Pinterest and Instagram, and delivers expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. 3. Follow her on Twitter at @pamdyer.
When Millennials Take Over [Book Review]
MARCH 20, 2015
By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. The book then goes through these four capacities in successive chapters, with a good number of in-depth case studies to make the authors’ points. It happens to be a really good, really well-written book.
10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life
JULY 12, 2013
I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. ” And that’s just in the author’s note at the end of the book! 3.
The 11 Business Books That Shaped 2015
DECEMBER 26, 2015
Well, in case you have not noticed, it's getting easier and easier to spend your time trolling Twitter feeds and Instagram images, and flicking your way through the Facebook newsfeed. For true perspective - and time to think - nothing satiates me more than reading a good book (and, yes, I'm a sucker for non-fiction and business books). Here are 11 business books that shaped 2015 (in alphabetical order). Famed Hollywood producer explains the power of curiosity, and asking questions in this very powerful book about a soft skill that many of us dampen and dismiss.
Agency Leads Must Absolutely Use Twitter
JULY 8, 2015
We try it all first and take our learnings and apply them to that of our clients. A few weeks ago, a client asked if we should try Twitter Lead Generation Cards for their business. Just Follow on Twitter? You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet. She agreed.
Comic: Social Media Strategy From A Book
JUNE 26, 2012
Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest. Blogs Facebook Google+ Humor LinkedIn Pinterest Social Media Twitter Workplace YouTube best practices business cartoon comic comic strip humor social social media social networking strategy tipsCutting corners isn’t a good approach, either. Cheers!
10 Best Marketing Books Written By Marketers
FEBRUARY 11, 2016
Here are 10 marketing books with the right advice for marketing in this new environment. In this really practical book, Handley devotes sections to writing better, mastering easy grammar rules, telling stories well, creating trustworthy content, and using the techniques of journalism. This book will show you how. But that is not what this book is about. Chapman.
Book Review: The Social Employee
MARCH 4, 2014
Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. ” And that is what sets up the core of this book: lessons the authors share from seven leading companies in how to harness the power of social employees. Those voices collectively shape the brand.
Why the E. L. James Twitter Chat Went Horribly Wrong
JUNE 30, 2015
We had a good laugh about the book and commiserated on how bad (SO BAD) the writing was. James, the author of this horribly written book, participated in a Twitter chat…and the Internet took her to task. It’s that of her book publicist. And then her publicist got the wrath of the interwebz: The Twitter Chat Gone Wrong. mean, it’s a Twitter chat.
#BookLoews Lets You Book Hotel Room Via Twitter
The Realtime Report
NOVEMBER 27, 2013
The luxury Loews Hotels & Resorts, a subsidiary of Loews Corporation, recently announced that hotel booking is now possible through Twitter. Customers just have to tweet @loews_hotels with #bookloews to express interest, at which point a Loews agent will respond with an attached link to a secure chat channel to shore up booking and credit card details.
Free Comic Book Day – May 3
APRIL 18, 2014
Free Comic Book Day is Saturday May 3 rd , 2014 . The biggest event in the comic book industry, Free Comic Book Day (FCBD), is taking place on Saturday May 3 rd , at participating comic book specialty shops across the U.S., The Free Comic Book Day Committee picked a listing of Gold and Silver sponsors whose comic books include titles that are great for kids and adults.
The Merits Of Reading A Book
OCTOBER 17, 2013
What was the last book that you read? I buy new books all day. read most of my book on my iPhone using the Kindle , iBooks or Kobo app (but, mostly Kindle). haven''t been reading enough books this year. used to read - on average - about a book a week. think I have only read a handful of books this year. Tweets on Twitter , Facebook status updates, e-newsletters, articles online, blog posts, magazine articles, newspaper articles (remember those) and more. even have physical books lying around my offices, by my bed and even in my knapsack.
20 Best Marketing Books Of All Time
OCTOBER 31, 2013
What are the best marketing books of all time? It seems like people just coming out of school or professionals looking to up their game want to know not just what the latest and greatest books are, but which ones would be considered the seminal books on the subject of marketing. The 20 Best Marketing Books Of All Time (in alphabetical order): The Anatomy Of Buzz by Emanuel Rosen. This is one of those classic business books that every marketer should read. If you could point your finger at one book that changed the face of marketing, it would be this one.
Win a Copy of The Facebook Marketing Book
FEBRUARY 6, 2011
Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? If you’re a total newbie to Facebook marketing, any book, (or online resource for that matter) is a great start. The interview.
Mark Schaefer on The Tao of Twitter
APRIL 16, 2012
Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you dissect any Twitter “success story” it may appear like luck. And to some extent there is a certain randomness to Twitter.
47 Books For Your 2011 Reading List
JANUARY 17, 2011
Tweet Looking for books to populate your reading list for 2011? Last year I set myself a challenge: reading a book every two weeks throughout the year (I actually managed one more than that). Once again, I reached out for suggestions – this time to people on Twitter. booksHere are a few to think about. In Defense Of Food – Michael Pollan (via @slowfoodist ).
Grow Your Twitter Following With Chats
FEBRUARY 25, 2013
Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network, there’s no way around it. What’s a Twitter Chat? Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. You’re in the wrong place. Why a Tweet Chat? PR Chat.
Facebook LinkedIn Twitter in 2013
DECEMBER 28, 2012
Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Twitter in 2013. Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013. Strategy Facebook LinkedIn TwitterThat is the order of my priorities in 2013.
5 essential books for geeks…
The Way of the Web
OCTOBER 24, 2011
Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list. Lawrence Lessig on Twitter. Makers on Amazon.
HOW TO: Read 26 Books A Year
DECEMBER 26, 2010
Tweet Late in 2009, Julien Smith’s fantastic approach to reading inspired me to set an ambitious target for this year: to read one book every two weeks throughout the year. even published my target list of books so people could hold me to account. In fact, I’m on my 28th book of 2010. 26 books per year… how? booksWhy you should try it. Fiction.
The New Rules of Lead Generation Book Review
MAY 29, 2013
Marketers can however make intelligent marketing based on how many qualified leads come through the door and ramp it up or down specific to the source. A new book by David T. In his book, Scott walks through what he’s identified as the 7 most successful lead-generation marketing tactics. Social media advertising (Facebook, LinkedIn, and Twitter). Buy the book at Amazon.
Book Review Wednesday: Wikibrands: Reinventing your company in.
MARCH 23, 2011
There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment. But before we get started: what exactly is a Wikibrand?
Book Review: Stand Out Social Marketing
DECEMBER 20, 2012
This is the second in a series of posts about social media books, where I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . But the key strategic point of this book is that you stand out NOT by shouting louder than everyone else. photo credit ).
Book Review: The End of Business As Usual
FEBRUARY 3, 2012
Last week Jeannie Walters and I were discussing Brian Solis’s new book The End of Business As Usual. When I mentioned I was writing a review of the book, she asked if she could join in. And, because the Pinterest debate between Paul Sutton and I worked so well, we thought we’d do a combined book review. expected to skim this book. This book is for you, then.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.
Strategy Lessons: The Water Book
MARCH 7, 2011
A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Water Book is the second primary chapter of the Five Rings, following the Ground Book. This book primarily focuses on the The Five Attitudes and Approaches to strategy; Upper, Middle, Lower, Right Side and Left Side. Strategy Lessons: The Ground Book.
Twitter Business Guide
Social Media Marketing
OCTOBER 7, 2011
I was recently introduced to a compact guidebook for businesses trying to get a sense of Twitter. This short guide, entitled Twitter Business Guide: Communication and Marketing was written by Jean-Christophe Barré and Dr. Andreas Schroeter and in just 32 pages covers some of the things that may be keeping you and your business away from this platform. Twitter itself is not a strategy.
The Five Business Books That Shaped 2011
DECEMBER 27, 2011
So are Twitter , online newspapers and magazines and the occasional Podcast, but if you really want to deep-dive into a topic and spend more than a grazing moment with it, you have to read a well-written book about the topic that interests you. A few years back, I set a personal goal of reading one book per week. As of this week, I've clocked in 33 books (and yes, I realize that "failing miserably" is probably a bad choice of words considering that the average person in North America reads between one and three books a year. best business book 2011.
Strategy Lessons: The Fire Book
MARCH 27, 2011
A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Fire Book is the third primary chapter of the Five Rings, following the Ground Book and the Water Book. This book is probably the most exciting of the five books from a strategic positioning standpoint as it delves into direct interactions.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. Diana writes for BitRebels.com and InkRebels.com, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s an informative and prolific Twitterer, and active in Twin Cities social media. What is it? aaker.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The book has its minor flaws. Depth of subject matter expertise. Stop now.
Free for 36 hours: The (Updated) Corporate Blogging Book is $0.00 on Amazon
DECEMBER 14, 2011
Amazon is capturing headlines again as the company bullies its way into book publishing - as distinct from book selling. promos for your book. Download The Corporate Blogging Book (Updated Edition) for $0.00. My premise is that blogs, far from being overshadowed by Facebook or Twitter, are the hub of an effective content marketing strategy. Sign up here.
Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage
JULY 31, 2012
According to Dictionary.com , censor means, “An official who examines books, plays, news reports, motion pictures, radio and television programs, letters, cablegrams, etc., ” has extended to Twitter. critic of NBC and it’s coverage of the Olympics has had his Twitter account suspended…with no update on when it might be reinstated. The Back Story.
Brand Books And Seminars For Word Of Mouth
FEBRUARY 4, 2013
Such sources are most often shared through books and seminars. Best lessons from books on branding. One of the best things about books is that they can be shared very easily. Such books as Made to Stick promote the idea that it’s good to keep ideas simple if you want them to stick. ” However, one thing to consider is that all too often, books also advise to never go by the book if you want to succeed. Books have a lot to say, but it always comes down to your own interpretation and application. But where do we get these ideas from?
Show - 350 How to Promote your Book
SEPTEMBER 9, 2011
Patricia Fry joins Anna Farmery to talk about how to promote your book and the challenges which a budding author may face today. Is the book the new business card? How 76% of books fail - defined as sells less than 100 copies and why. Is there one thing that makes a book great. Is the book the new business card?
The Top #Nifty50 Men Writers on Twitter for 2013
NOVEMBER 5, 2013
In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector. Vala Afshar @ ValaAfshar. David Armano @armano.
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
Every time I hear of companies blocking Blogging Sites, Facebook, Twitter, and other Social Media sites, it makes me wonder what curmudgeon or poorly informed leader is calling the shots and what experience drove them to make the decision. An online shoe retailer that has blown the door off marketing and expanding their sales opportunities and customer support through the use of Twitter.
Are You Wasting Money on Twitter Ads?
Convince & Convert
DECEMBER 4, 2015
More specifically, I’m talking about Twitter advertisements. We know that Twitter holds some (if not a good deal of) credence with brands and companies across the country when it comes to paid outreach. But when you invest in Twitter ads, are you really getting the most bang for your buck? Overall, it seems that yes, Twitter ads can and do work.
Book Excerpt: The Death of Facebook
JULY 23, 2011
Business leaders and strategists cannot afford to become too entrenched on a mega social network like Facebook or Twitter. The following is an excerpt from Welcome to the Fifth Estate , Chapter 7: Sustaining Your Community Over Time. Who in their right mind would predict the death of Facebook, given its ever-increasing dominance? But everyone always asks, “What’s next?”. Ice cream? Salad?
Book Review: The Crowdfunding Revolution
MAY 8, 2013
In this series of posts about social media books, I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . In 2010, he co-authored a pioneering book on crowdfunding titled The CrowdFunding Revolution (with Kevin Lawton). More: “Organic.
Book Review – UnMarketing: Stop Marketing. Start Engaging.
SEPTEMBER 24, 2010
Tweet If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always). The book is also replete with examples of companies who have “done it right” – from Cirque du Soleil ’s Jessica Berlin , to the Freshbooks RV tour, to the culture of customer delight created at Zappos , there are plenty of anecdotes of companies adopting tactics which just “feel” right.
What Is the Definition of a Book?
NOVEMBER 4, 2011
What, in fact, defines a book? But an intriguing approach to the continuing redefinition of a book. The book is an iPad app , elegantly designed and astonishingly rich. One might ask, as I do below, if interactive books enhanced with audio, video, social media sharing, etc. are, in fact, books. Is it the linear, text-only format, whether digital or print?