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Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)

Firebelly

The 400 page book, written with Doug Karr , will help you discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Corporate Blogging for Dummies , co-authored by Firebelly Vice President Chantelle Flannery is now available for purchase!

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. In today’s technologically advancing world, social media is transforming the way we share news and information.

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How to Create the Best Google My Business Posts

Hootsuite

The medium answer is: GMB is pretty much the opposite of, say, starting a YouTube channel. are you hosting a book signing?—decide If you’re not linking to your own page, ensure it’s a site you trust, so that it won’t risk running afoul of Google’s content policy. The short answer is: probably. For the long answer, read on.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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B2B Social Media: 4 Ways to Sell the Value to Management

Convince & Convert

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. These are some of the questions my co-author Paul Gillin and I set out to answer in our new book Social Marketing to the Business Customer. And how do you measure success?

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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

This is broadly defined to include anything from unclear landing pages, a lack of a privacy policy, misleading ads, or unclear billing practices. One broken guitar (and a lack of empathetic customer service) resulted in over 11 million views on YouTube of the catchy jingle United Breaks Guitars. Attack of the Consumer! Like this post?

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

The Pork and Beans video enlisted in familiar faces across the YouTube culture. It’s why T-Mobile succeeded with a flash mob. With over 1 billion video views on YouTube per day, if you have a great video that shows your passion for the product and the right audience comes along, you can find your video in the spotlight.

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