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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Number of likes, fans, friends and followers are some examples. The value of blogger relations is clear. Related articles.

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Find directories ( alltop.com , technorati ). Guest Post by Alicia Lawrence.

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How PR and Social Media Can Work Together

Webbiquity SMM

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release is used for blogger outreach. Share this on Technorati. It’s a virtuous circle that looks something like this.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Examples range from Google News and Yahoo! to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer. For example, it took me just minutes to create my own newspaper organizing tweets and links from the smart group of local Minneapolis Twitters I follow.

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Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. These Monki girls are famous bloggers from around the world.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. For example, “PRO: Twitter gives us a great way to leverage PR. How to Reach Out to Bloggers by Chris Brogan.

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Mainstream editors will get articles from bloggers with audience

Laurel Papworth

Why traditional media editors will turn to bloggers for articles in the future. A bigger example than what I was thinking of, but it works just the same. Mainstream editors will get articles from bloggers with audience is a post from: Laurel Papworth- Social Network Strategy. Social media = content PLUS audience.

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