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The Best Ways for Brands to Leverage Clubhouse

Social Media Strategies Summit

Just look how global interest in the audio-based social platform has rocketed since the start of December, to a point where it’s caught up with Snapchat, one of the world’s biggest and best-known social platforms: Should we believe the hype? 6 Ways Brands Can Start Using Clubhouse. What Exactly Is Clubhouse?

Brands 226
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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " Short thinks brands need to spend more time and resources understanding their audience. But what makes B2B content good ? Tough question.

B2B 95
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Here’s how to use it in 2023. And then learn how you can use Hootsuite to measure results. When did TBT start? Of course, you don’t want to hold your followers hostage while you show them every page of a family photo album (metaphorically speaking), so it’s best to stick with just one of these throwback days.

Brands 145
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Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

Firebelly

We’re drinking wine and bourbon. Read on… Now that most organizations have recognized that social media is here to stay – how will organizations “train” their staff? If you do not have training within your organization… start there. Who should own customer engagement? Plain and simple.

ROI 244
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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

In this post, we hope to clearly define both practices and showcase how they can be used in tandem for the best possible effects. Demand generation involves an array of techniques used to enhance the exposure of your brand. What Is Demand Generation?

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In The #SocialPR Spotlight: Elise Perkins

Waxing UnLyrical

She and I have been getting to know each other of late; so much so that she signed up as a Social PR Virtuoso , and asked me to coach her on launching her own very first online course. How could I say no?! Every time we talk, I’m amazed at how persistent she is… and inspired by it. Why do you care about Social PR?

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How To: Measure Success For a Product Launch

Waxing UnLyrical

Before I started out on my own, I never focused hard enough on measuring PR outcomes. And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). HOW WAS I GOING TO SELL THIS THING?

Products 100