Techipedia: Tamar Weinberg

JANUARY 15, 2013

There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Facebook’s mission is to make the world more open and connected.” - About Facebook statement accompanying company’s press release. Great leaders (and great companies) create movements, not just products.

Press Release 192

Press Release Airlines Skills Retail 192

Techipedia: Tamar Weinberg

JULY 11, 2013

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. For decades, the key question has been “how valuable is the brand?”

Mobile 191

Mobile Strategy Marketing Insurance 191

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. No engagement.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

George, a representative of a UK social media agency, emailed me last month to tell me to check out his company’s blog. Simon read my how to use Facebook for business and marketing post and felt compelled to let me know via email that I should check out his site and read his past blog posts to find posts to link to!

Communities 269

Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Using Twitter and Facebook to promote a blog post is great, but make sure to mix it up with other news and topics as well. Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Tweet industry news as well as your company’s current events.

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JULY 21, 2009

Blogs can also convey information , share ideas , and chronicle important lifetime milestones. And if they don’t have a blog? Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

AUGUST 31, 2011

When Brian Solis and I launched BuzzGain in January 2009, we had 5 primary blog(ger)s who covered us out of the top 10 influential ones that we targeted and 27 other blogs that made a mention of our launch. Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Should I start a video blog ?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Update your profile every few months to reflect changes in what you’re doing and how you’re doing it – especially if you’re changing roles within the same company or moving to another company. LinkedIn can be one of the best places to find individuals or companies interested in investing in your own efforts.

LinkedIn 234

LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Use tools designed for it, and you don’t risk your company’s image too much in the process.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. He says, “The use of Twitter was mainly for the brevity and ability to drive traffic to our blog and booking site rogersmith.com.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Fast forward to 2010, and every business owner knows that they absolutely need a website because this is the window into their company that most customers and clients will see before any initial contact is made. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Given my observations, both in the “canned response&# department and the company’s engagement with other customers and prospects, they’ve got it all wrong. In very rare occasions does this company make the compelling argument to promote the brand. What’s your social media policy?

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly He can be found blogging regularly at www.hugoguzman.com and tweeting @hugoguzman. Calling attention to social profiles? Calling attention to mobile apps?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

There’s a product I blogged about before. As a customer, I have been so heavily inconvenienced by so many companies in the service realm, indicating a void that so desperately needs to be filled. I mean, don’t you feel great when a company does right by you? They email you bug reports. They email you suggestions.

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

JUNE 19, 2012

They feel a stronger connection with your company, increasing the chance that they’ll stay customers for a long time. The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools. Medium to enterprise companies may require more powerful solutions.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Timberland is one of the best examples of a company that is socially responsible.

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

When we’re out speaking to companies or at conferences about these Pioneers, our talks are anchored on what made these stories the most compelling, and what advice they have for the next generation. As a podcast on iTunes, streaming video on TED.com, embeddable player for blogs and on YouTube.

How To 155

How To Engineering Adwords Conference 155

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. I would add that social media has changed the game for companies. Don’t forget to follow Samir on Twitter.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. These are the people who really make a solid effort — they review the blog content and realize that their pitch might be a further extension of content that they had already seen on the blogs they are targeting.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 17, 2012

I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!). In the old days before the Internet, angry consumers had little recourse if they were mistreated by a company. These days, one bad customer experience is all it takes to destroy your company’s good reputation.

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.

Strategy 213

Strategy Klout Marketing How To 213

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

For business promotion with social media, the growth and maturity stages would be ideal for business promotion with social media, and it could be argued that it is better for companies to adopt earlier in the introduction phase for enhanced visibility and overall socially savviness. How can social media benefit your business?

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

There are at least ten characteristics off the top of my head that make blogs and bloggers successful. These characteristics give the blogs mentioned below fame, fortune, and loyal followings. Want to build your blog and following? Blogs like Mashable and Gizmodo offer a consistent stream of stories every single day.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. hugs!** @wchingya Social/Blogging Tracker Reply Tamar Weinberg June 3, 2010 at 11:18 am Thanks so much! Love the article and will link to it from my blog. But really I admire all you blogging mummies!

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. Google Wave can also be used for customer service, web site/blog creation, an idea repository, etc. What do you think will be seen in 2010?

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

MAY 8, 2012

More often than not, you’re working as part of a team – whether it’s a project team or your company as a whole – and teams should always work together. What position were you hoping to attain when you started with the company? He regularly contributes to Promo & Marketing Wall blog. [ Like this post?

How To 159

How To Project Apparel Proposal 159

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Ideally, if you cover ground on at least two of these traits, your video might have a good chance of success. Another great post.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

The best schmoozers are humans, not faceless companies. Dan Schawbel from Personal Branding Blog is great at this. Sharing with your network something they created (a valuable blog post for example), a product, cause, whatever it might be. I’m a massive fan of your blog Awesome Funny Cats. Is it the intern?

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

JANUARY 24, 2012

When my company, Small Business Trends, LLC, first purchased BizSugar in the summer of 2009, the best way I could describe it was as a miniature version of Digg, except that BizSugar focused soley on sharing information geared toward small and mid-sized businesses. This is a guest post by Anita Campbell. This is still true.

Small Business 200

Small Business WordPress Communities Content management systems 200

Techipedia: Tamar Weinberg

MARCH 12, 2015

It was originally posted on The Shelf’s blog (which by the way, is amazing), but I wanted to amplify its lessons because this post is oh-so-great. We had a blog for our little quilt business, and every six months, we used to participate in a quilters’ blog-hop, where about 20 quilters would each send traffic to one another.

Blogger 100

Blogger Influencer Campaign Fashion 100

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

Many companies attempt to track your every move on the web. Once they find out which sites you visit, these companies can target you with relevant advertising and spam. Christopher regularly contributes to Amsterdam Printing’s blog. Editor’s Note : I strongly recommend LastPass for all your password needs. Web Tracking.

Privacy 162

Privacy Activities Microsoft How To 162