Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). This blog post covers frequently asked questions and what kinds of answers employers are looking for. Tell me about a strategy or campaign you created that you’re most proud of.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Buffer Social

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Build a tailored portfolio of successful campaigns to advertise my business.

Strategy 74

Strategy Press Release Startup Reputation 74

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? Reach a wider (and more engaged) audience.

How To 106

How To Marketing Collaboration Influencer 106

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? Through this monitoring and research, health brands can better understand effectiveness and potential risks. We know the saying, “All PR is good PR.” It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR. What does PR do?

Small Business 85

Small Business Tips Fashion Groups 85

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 The number of likes on a TikTok video isn’t meaningful if your target audience isn’t on TikTok. 1 Analytics Tool for Growth Beautiful reports. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Here’s some of what was talked about: On how to overcome PR tech fears: A3b. PR Pros just need to listen and look both ways. The key is getting started.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

Conversation 130

Conversation Brands Authentication Trends 130

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the four pillars of AI Analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? Simply put, online brand reputation is how your audience sees your business and talks about it on the internet. Modern audiences don’t fall for gimmicky ads. Select the “Listening and Campaigns” tab. You are not alone.

Reputation 59

Reputation Brands Construction How To 59

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers.

Skills 195

Skills Social Media Marketing Influencer 195

agora pulse

JULY 23, 2020

Social media managers help connect brands with their audience, promote business, and provide significant long-term benefits that absolutely include a boost in sales. Otherwise, a misstep here could land it in a major PR crisis before you even know what happened.). Qualifications for a Social Media Manager. Customer service.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Waxing UnLyrical

JUNE 15, 2016

Being a PR pro requires the ability to craft high quality, impactful messages that resonate with our target audiences throughout a variety of mediums. With endless platforms to choose from, we must accurately identify our audience, the information they seek, and what motivates them to action. Knowing you target audience.

CPC 100

CPC Campaign Communities Organization 100

The Realtime Report

APRIL 11, 2019

The question that small businesses face, though, is whether to invest in paid social media marketing: Can you pay your way to social media success? How your small business combine paid and organic efforts on social media depends on your budget, audience, and goals for growth. Organic Social Works for Brand Building and Maintenance.

Small Business 133

Small Business Organization Social Media Authentication 133

Waxing UnLyrical

AUGUST 15, 2016

to feature the VERY FIRST Social PR Virtuoso EVER – who is a dear friend to boot – Angela Jeffrey. . Angie is no stranger to the PR field. I oversee all ABX marketing, public relations, social media and sales. Why do you care about Social PR? I didn’t care about Social PR for the longest time!

Hubspot 100

Hubspot Syndication URL Training 100

Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. what are their audiences like?, Use case for B2B.

Analysis 96

Analysis Advertising Journal B2B 96

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

Influencer 133

Influencer How To Marketing Instagram 133

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Conversation 137

Conversation Review Marketing How To 137

Waxing UnLyrical

JUNE 20, 2016

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “Your brand’s messaging won’t reach your target audience if you’re using the wrong platforms.

SMS 105

SMS Retail Banking ROI 105

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. This can help you avoid a PR scandal by extinguishing the spark before it becomes a forest fire. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Later

APRIL 7, 2021

Influencer marketing is on track to become a $15 billion dollar industry by 2022 – and yet there are still myths about working with influencers. Influencers can build an authentic bond with their audience and become a reliable source of inspiration. In fact, the influencer marketing industry is expected to hit $15B by 2022.

Influencer 80

Influencer B2B Instagram Price 80

Waxing UnLyrical

JULY 27, 2011

QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. But here’s the thing: QR codes are only cool to other marketing-minded people. So should you use a QR code in your next marketing initiative? Here’s a tip: do your research.

SMS 264

SMS Sample Samples Campaign 264

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Keyhole.co

MAY 16, 2023

This encompasses social media, news articles, blogs, and other online sources. By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand. This way, you can run highly engaging campaigns and lure in more leads.

Tools 52

Tools Sentiment Analysis Metrics 52

Webbiquity SMM

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. by MediaPost Marketing Daily Commentary. For example, “PRO: Twitter gives us a great way to leverage PR.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Not to worry.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

If you really want your customers or other target audience to get (and stay) involved with your business through social media, get real. You might find your audience more willing to pay attention and get involved. Do you use social media to solicit or research customer feedback about your products or services? Absolutely.

Social Media 249

Social Media Strategy How To Foursquare 249

Convince & Convert

SEPTEMBER 22, 2010

Email is all about actual audience. Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Will that open it? Perhaps 3-5% of the time (on average) they will.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Later

MARCH 26, 2021

Discover our top 6 tips in this blog post: Why Should You Sell on LinkedIn? . That’s a huge audience to tap into. Plus, LinkedIn is full of features that are perfect for brand marketing — from engagement-boosting polls to targeted outreach tools. It will even indicate who in your audience is a warm lead. #5:

LinkedIn 62

LinkedIn How To Hashtag Industry 62

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Social Media Strategies Summit

APRIL 15, 2021

This blog covers all these and more! Take help from a PR agency to create and manage your online reputation , if you don’t have the required resources in-house. Do some research, use social media analytics and web analytics data to identify and understand your existing customers. Keep reading to find out the answers.

Process 162

Process Communities Brands How To 162

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 247

Tools Adwords Marketing Class 247

Convince & Convert

MARCH 29, 2016

Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. Meritus Media is a thriving Digital PR Agency that focuses on strategy, campaigns, and training. Why research and planning is key . Why research and planning is key .

Influencer 60

Influencer Radian6 How To Training 60