Jon Loomer

SEPTEMBER 30, 2023

When I committed to short-form video one year ago today, I embraced that the only way to create videos I’d be proud of was to first create a whole bunch of bad ones. When I committed to short-form video one year ago today, I embraced that the only way to create videos I’d be proud of was to first create a whole bunch of bad ones.

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Process Video Publishing How To 148

Waxing UnLyrical

DECEMBER 24, 2020

How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0.

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Data Wikimedia Analytics Aggregator 265

Webbiquity SMM

NOVEMBER 8, 2022

This psychological phenomenon has further expanded thanks to the growth of social media. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works. What Is Social Proof In Marketing? Guest post by Chris Tweten.

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comScore Marketing Case Study Review 299

Myrland Marketing

MARCH 7, 2024

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?” ” My answer was ”Absolutely!”

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LinkedIn Conversation Reputation Course 78

Social Media Strategies Summit

SEPTEMBER 22, 2023

Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media. Define Social Media Customer Care Goals If you’re going to offer fantastic customer service on social media, you first need to figure out what “fantastic” actually looks like.

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Strategy FAQ Guidelines Policies 130

Sprout Social

FEBRUARY 6, 2024

The voice of the customer is our north star Our goal at Sprout is to be a joy to do business with. Thank you Accolades like these only happen when you are laser-focused on delivering the very best technology that is built, supported and used by the very best people. And I can’t wait to reflect on what we accomplish together in 2024.

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Software Products Team One Spot 114

Sprout Social

NOVEMBER 15, 2023

Being a social media manager can sometimes feel like no one knows who you are or cares about what you’re doing until something happens—and then all of a sudden everyone knows who you are and are deeply invested in what you’re doing. I wasn’t always a social media manager. It’s fascinating really.

Social Media Management 118

Social Media Management Skills Social Media Upcoming 118

Jon Loomer

SEPTEMBER 23, 2021

Let’s dig in to explain what Targeting Expansion is and how this will impact your advertising. What is Targeting Expansion? When turned on, Facebook will test and monitor to determine if more or cheaper conversions can be found outside of your designated audience. Truthfully, this is what upset me. The Change.

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Facebook API Advertising Conversation 212

Buffer Social

DECEMBER 21, 2023

I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year. We’re also in the process of changing up our strategy, so this information will be really helpful for us. What metrics are we using to calculate these top posts?

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Social Media Content Meme Metrics 97

Jon Loomer

JANUARY 18, 2023

But the point was to tinker with it, have fun with it, and find out what it was capable of. But, I didn’t ask it not to be corny. With each script, I started to see what I didn’t want, and I would tell it to try again. First, I wanted it to be more casual and not so much like a commercial. It’s corny.

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Embedding Construction Video Tools 185

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. I may have gotten my start in social, but I know what fed the machine. Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. Perhaps more so than ever. The takeaway?

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Content Marketing B2B SEO 78

Jon Loomer

MAY 11, 2022

Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature. This can be both good and bad, of course. Auto-play can be good because a video playing in the news feed is more likely to get someone’s attention. Movement can be powerful. Video Sound.

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Video Facebook Metrics Feed 193

Hootsuite

NOVEMBER 14, 2023

If your video has a million views but no advertising on it, you won’t be making any money. If your video has a million views but only 10,000 ad views, you’ll be making money only on the 10,000 ad views. Be sure to get your YouTube account verified , too. Get real results after one month. Does YouTube pay per view?

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YouTube CPM Module Adsense 94

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? What This Update Means. There are two kinds of events: 1. And it was.

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Eventful Facebook How To Conversation 215

Ignite Social Media

NOVEMBER 10, 2021

We know first-hand how difficult it can be to create social-first content that checks all the boxes. Plus, with the addition of newer social networks rising in the ranks, creative teams also need to consider how one theme can be translated across different mediums. Fake Them Out. Test New Channels.

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Social Media Meme Content Delicious 207

Hootsuite

SEPTEMBER 27, 2023

Fortunately for all those who found themselves wondering, “When will YouTube Shorts be monetized?,” It was always meant to be a stopgap measure while YouTube worked on a long-term model for monetizing Shorts. It was always meant to be a stopgap measure while YouTube worked on a long-term model for monetizing Shorts.

YouTube 93

YouTube Adsense Affiliate marketing Video 93

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? Even though both of our teams can be big behind-the-scenes contributors, there’s a lot happening! This is something your team does so well, which is why we always ask for your input, but can be an intimidating place to start. Both are called upon to “work their magic.”

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Eventful Team Sentiment Social Media 124

The Realtime Report

JANUARY 7, 2021

Growing a business can be tough so you should attempt to make an all-encompassing checklist and tick things off as you go. Hiring an individual to grow your team can be easier for larger corporations because they are used to hiring people frequently. Employing staff for the first time is a huge step for any business. Widely Recruit.

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Reputation Training Process Course 172

Buffer Social

JANUARY 22, 2024

“This year is going to be transformative!” So, I can’t really speak to what might be, based on data, the new reality of this year. Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

MAY 11, 2023

But, in April, there I was: just a social media manager doing what we do best—doing whatever it takes to make something dazzling for our social channels. “Show me what to do,” she said, eagerly standing over my tripod. She was even more thrilled to discover she could help me once again by being interviewed for it.

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HootSuite Film Project Video 90

Jon Loomer

DECEMBER 20, 2021

First, let’s take a quick step back to detail what URL parameters are and why this is necessary. ” would be the parameters. Let me be clear that I don’t consider myself an expert on URL parameters. The main thing is that I get out of it what I want (though I’m sure I could do better!).

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URL Examples Facebook Analytics 204

Sprout Social

SEPTEMBER 14, 2023

What is customer marketing? This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. aerie Thanks to style icons like @april, we’re not putting the PJs-as-outfits trend to bed. This is where customer marketing comes in.

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Strategy Brands Content UGC 123

Keyhole.co

APRIL 30, 2024

What is a TikTok account audit? There may be myriad reasons for that. The “dullness” virus may have infected your posts, or it may be the “irrelevance” disease affecting your hashtags. Is my TikTok account healthy? Bet you have never put it like this, even if you have been marketing on TikTok for a while. Have you noticed it?

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How To Hashtag Meme Trends 52

Sprout Social

DECEMBER 6, 2023

What is B2B influencer marketing? Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? Every member of a procurement team is more than just a professional—they’re people.

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B2B Influencer Brands Marketing 118

Sprout Social

JANUARY 9, 2024

They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. What is social media personalization and why are marketers prioritizing it? Another 56% expect all offers to be personalized. And not just respond.

Social Media 124

Social Media Sentiment Data Team 124

Writtent Blog

MARCH 1, 2024

Sometimes essay writing is like visiting a dentist – painful, but inevitable. Nobody is interested in student’s personal circumstances. Who cares if you have time and energy for doing that essay juggling work, study and private life? Is your heart broken? Or, maybe, have you spent several sleepless nights? Do it or die. ‘No

Price 52

Price Review Project Research 52

Ignite Social Media

MAY 26, 2022

Now, what can you do to make sure your social media marketing strategy remains effective in the years to come? Social media changes so rapidly that it can be difficult to keep up. Social media changes so rapidly that it can be difficult to keep up. If not, then it may be time to let them go. Follow these 5 steps.

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Social Media Strategy Marketing Influencer 156

Hootsuite

MARCH 2, 2023

Well, thank goodness you found this article. After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. What are automated DMs? When you buy software from chatbot brands like Heyday , you can rest assured you’ll be taken care of.

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Social Media How To Discount FAQ 131

Writtent Blog

JANUARY 3, 2024

Later on, you decide what to have for lunch and how to spend time in the evening etc. Of course, some choices can be more consequential than other ones. On the other hand, the prices should be affordable. Needless to say that your paper should be original and should comply with all your requirements.

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Price Project Review Cost 52

Buffer Social

NOVEMBER 27, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Lisa Lane never had big plans to be an inventor, or even an entrepreneur.

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Products Pharmaceuticals Small Business Film 86

Oktopost

MARCH 10, 2022

Traditional channels that used to be our ‘bankers’ disappeared overnight. Every day, we ask ourselves the same questions—What’s working? I don’t know about you, but I hate spending other people’s money, especially when I am not sure what I am going to get for it. Quick Jump to Section. Why Measure Social ROI.

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ROI B2B Social Media Brands 174

Hootsuite

SEPTEMBER 21, 2023

It can absolutely be exciting to rack up the likes or see your follower count jump. But be careful. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. For a metric to be meaningful, it has to tie back to your business objectives. But here’s the thing. Clear data.

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Metrics Examples Marketing HootSuite 107

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Here’s what we learned from their strategies.

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B2B Brands Marketing How To 135

Laurel Papworth

DECEMBER 21, 2023

00:00:15.730] – Laurel Papworth Thank you for having me. [00:00:16.760] 00:00:16.760] – Frank FAAA Thank you for being here. 00:00:15.730] – Laurel Papworth Thank you for having me. [00:00:16.760] 00:00:16.760] – Frank FAAA Thank you for being here. And thank you so much. [00:00:44.570]

Course 52

Course Committee Data Training 52

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? What is a Facebook engagement post? Save time and easily promote your brand with a professional design. Easy peasy.

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Engagement UGC Facebook HootSuite 110

Hootsuite

FEBRUARY 1, 2023

Quotes for Instagram bio Your bio should tell the world who you are, so don’t be afraid to let your personality shine through. It can be as sassy or serious as you want people to take you. If you want to keep it bare bones, just list your name and what you do. Tolkien “In a world where you can be anything, be kind.”

Instagram 93

Instagram HootSuite Trends Social Media 93

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. What’s the true ROI?

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LinkedIn Tips Skills URL 113