Oktopost

DECEMBER 22, 2019

Oktopost specializes in social media management for B2B companies. For B2B companies, which often overlook social media marketing, Oktopost can help them them not only track brand mentions but also demonstrate how those mentions and social engagements impact sales opportunities.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

OCTOBER 25, 2022

However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Fast food, retail, sports—those brands can get experimental. For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??.

Strategy 131

Strategy Brands Hubspot Survey 131

Firebelly

NOVEMBER 15, 2012

We know retailers that monitor complaints for their competitors, then offering those customers immediate help. This is a major issue for retailers who have thousands of locations. . But not so much for airlines, phone companies, B2B companies and retailers. . The Oracle Debacle. account=hotels&page=industry.

Social Media 241

Social Media Hotels Retail Airlines 241

Sprout Social

MARCH 12, 2020

However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. We’ve seen what it’s like when retailers try to cash in on Pride Month or when politicians start to experiment with memes and influencers. . Bridge the gap between social and bottom-line metrics with stories.

Data 101

Data Skills Meme Social Media Management 101

Keyhole.co

NOVEMBER 7, 2023

Twitter hashtag analytics lets you delve into engagement metrics, reach, and how often your competitors’ hashtags are used. Let’s consider that you are a retail brand launching a new branch in Chicago. Focus on vital metrics like volume to tailor your posts and hashtag search precisely.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JULY 6, 2022

Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom. Keep them informed on the metrics and goals of the business in the next quarter, year or even five years.

Social Media 116

Social Media Sentiment Survey Marketing 116

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%

Questions 104

Questions Banking Insurance HootSuite 104

Social Media Strategies Summit

FEBRUARY 18, 2021

Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. When your search for influencers, make sure that you prioritize relevance and authenticity over vanity metrics. – How to Create An Effective B2B Social Media Strategy. It’s as simple as that.

Trends 195

Trends Social Media Authentication Instagram 195

Oktopost

APRIL 20, 2021

Search Engine Optimization has long reigned as the key metric for evaluating a website’s ranking, but a significant change may already be underway. These metrics include the total amount of time they spend on the site, how many comments they leave, and whether they choose to share it on social media. What is User Engagement?

SEO 62

SEO Engagement Real Estate Metrics 62

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. Huge thanks to our amazing sponsors for helping us make this happen.

Case Study 132

Case Study ROI Social Media Team 132

Sprout Social

AUGUST 24, 2022

Business-to-business (B2B) vs. business-to-consumer (B2C) : Social media managers who work in-house for businesses that market to consumers or businesses who market to other brands. While working in retail, I began to finesse my content and grow my audience so I could demonstrate my potential without professional social experience.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Hootsuite

MAY 16, 2022

Here are a few examples from retail to illustrate how much costs can change even within the same sector. However, don’t think you need to stick to typical work hours if you’re advertising B2B. Engagement metrics are nothing new when it comes to how the Facebook algorithm decides what to show users. Source: MarketingCharts.

Cost 94

Cost CPC Facebook HootSuite 94

Social Media Strategies Summit

NOVEMBER 28, 2022

According to Think With Google, 87% of shoppers say it’s important to know they got a good deal when choosing a brand or retailer to purchase from, while 53% say they always research before buying to ensure they make the right choice. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Keyhole.co

MAY 9, 2023

Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. Trusted by 100,000+ agencies, global brands, and nonprofits, this tool can track crucial Instagram metrics and help boost your campaign’s effectiveness. The brand encourages its customers to take a unique selfie with the sneaker artwork.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. tech.mn, Frontend Masters, and Request Metrics are the least social. Only nine of the 130 companies have more than 10,000 followers.

Company 149

Company Twitter Software System 149

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. We pick our baby names before the fact.

Metrics 117

Metrics Social Media eBook Social CRM 117

Sprout Social

MARCH 30, 2022

To help, we pulled social metrics to show marketers how different industries performed across all social platforms last year. Before you dive into the data, keep reading to learn more about the metrics, why they matter and how you can use them to make sure 2022 is your best year yet. Posts published is a straightforward metric.

Industry 119

Industry Social Media Sports Metrics 119

Keyhole.co

MAY 18, 2023

The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. 82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. Only 16.2%

Statistics 59

Statistics Social Media B2B YouTube 59

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. There is of course relentless chatter about social media ROI and success metrics. IT projects. Is the same true in adoption of new technologies?

Social Media 116

Social Media Strategy Consultant ROI 116

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 66% will write a positive online review after a positive experience.

Examples 228

Examples Communities Brands Forums 228

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

MAY 29, 2018

Internet Retailer ]. Internet Retailer ]. Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active. Video Goals and Metrics. But there are so many video platforms! Where should you publish your videos?

Platform 152

Platform Campaign Video YouTube 152

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Retailers are the biggest spenders on display ads, accounting for 21% of total spending. MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

JUNE 27, 2022

Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. In this way, TikTok actually serves B2B businesses (and other not-obviously-exciting-brands) better than other social networks.

B2B 97

B2B Trends Authentication Film 97

Hootsuite

JULY 8, 2020

Of course, these are key metrics for all social marketers (and marketing bosses). B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Audience research will help you craft relevant content, messaging, and ads. Target audience definition. New parents? Parents of teens?

Template 145

Template Templates Social Media How To 145

Socialmedia.biz

JUNE 28, 2018

Even though only 24% of businesses are currently focussing on engagement generated through Instagram Stories, with the most common reason being that its engagement metrics are not as tangible to referral traffic or follower count, establishing clear KPIs and goals is important, if you’re looking to make the most of the feature.

Instagram 75

Instagram Template Templates Price 75

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Don’t be boring! For example, gaskets are boring.

B2B 164

B2B Sentiment SEO Klout 164

Keyhole.co

JANUARY 17, 2023

In order to leverage Keyhole’s analytics, get a side-view of your posts’ performance metrics. Oktopost Oktopost is a social media scheduling tool that focuses on the B2B industry, helping big businesses manage their online presence in a way that really engages their audience. Pricing: MeetEdgar’s plans start at $29.99

Social Media 52

Social Media Tools Price Social Media Management 52

Webbiquity SMM

DECEMBER 1, 2015

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

JUNE 2, 2010

No longer are your friends actual people that you have met in real life and had a conversation with instead friends are now a metric of popularity where many feel if they have a greater number they are superior. link] bob nunn Diesel Jeans lets you a dressing room camera to see if your social network 'like' you in those pants.

Social Media 134

Social Media Strategy Curation Privacy 134

Sprout Social

JULY 10, 2019

For example, Crate and Barrel is a shining example of a retail brand whose Instagram marketing strategy is laser-focused on social selling. B2B brands like Zapier might not seem like they have much to gain from Instagram, but manage to use their platform to show off the brand’s human side. Decide on your brand creatives.

Instagram 109

Instagram Strategy How To Marketing 109

Convince & Convert

AUGUST 26, 2015

Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. There’s no hidden metrics here, but it’s a brilliant example of smart, strategic marketing psychology. Yet Hammock managed to increase open rates by 48% for B2B companies. Don’t believe me? Their secret? Hammock’s !

Case Study 60

Case Study Study Marketing B2B 60

Convince & Convert

FEBRUARY 2, 2012

Jay: You’re a guy who runs a company that’s very metrics and results- focused in social media and content marketing , and rightfully so. We don’t really have any metrics to compare to. That’s something you can do really easily as a retailer or as a CPG brand. Taulbee: Lots of different ones, actually.

Social Media 117

Social Media Committee Team Questions 117

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). 24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). 90% of Inc.

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) This article tells you which metrics you should be tracking.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B Social Media Marketing Statistics. Infograph] by Thoughtpick.

Research 191

Research Social Media B2B Statistics 191