Ignite Social Media

DECEMBER 9, 2019

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech.

List 78

List RFP Social Media Marketing 78

Oktopost

MARCH 25, 2021

Listen to the Podcast: If you like what you’ve heard, be sure to stay up-to-date on all B2B marketing tips, tricks and trends by following the Oktopost Community on LinkedIn. And Subscribe to B2B Marketing Now for free on Apple Podcasts , Spotify or wherever you get your podcasts!

B2B 62

B2B Tourism Apple Sports 62

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place.

Report 66

Report Atlassian Brands Sentiment 66

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. You can filter by job title, industry, seniority, function, company size, location, and company. Let’s say you are trying to attract senior-level executives from the CPG industry to your website.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Koka Sexton

NOVEMBER 9, 2022

Marketing-driven organizations can be found in any industry, but they are especially prevalent in B2C industries such as retail, hospitality, or travel and tourism. B2B marketers can also adopt this model if they want to increase their visibility among their target audience.

Marketing 92

Marketing Tourism Loyalty Organization 92

Hootsuite

APRIL 29, 2020

Use social listening to understand industry norms. Using social listening and social media monitoring tools , you can start to understand how other businesses in your industry approach social media scheduling. To start, build a list of relevant businesses and brands in your industry. Non-retail E-commerce: Thursday, 4 p.m.

Template 145

Template Templates Social Media Tools 145

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Sprout’s Listening insights also show you trends, topics and posts in your industry, all filterable by sentiment. Online reviews also give you insight into brand sentiment.

Analysis 106

Analysis Sentiment Marketing How To 106

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Pixlee

MAY 21, 2020

Although the industry is bracing for a loss, overall projections indicate a lift in paid social. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

JULY 6, 2022

What are the best times to post on Twitter by industry? Best Times to Post on Twitter by Industry. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Start your free Sprout trial. Consumer Goods.

Twitter 106

Twitter Tourism Travel Education 106

Oktopost

DECEMBER 22, 2019

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Oktopost specializes in social media management for B2B companies. Ten Great Brand Monitoring Tools.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

OCTOBER 25, 2022

One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. Fast food, retail, sports—those brands can get experimental. Not only that, but collaboration is a surefire way to make positive impressions on other players in your industry. That couldn’t be more wrong.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

MARCH 28, 2024

Your target audiences are employers, industry experts, and other professionals who can help you grow professionally. Your target audiences are other professionals in your niche or industry. Likewise, ask for endorsements and recommendations from former B2B clients to boost your LinkedIn SEO. Do you plan to advance your career?

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Twist Image

APRIL 10, 2013

As the years wane on and you gather perspectives and insights from your business, your industry and your peers, what you quickly realize is this: nothing is easy. Primarily, I''m a big fan of retail and an enthusiast of the industry. apple retail. retail industry. apple retail. retail industry.

Retail 104

Retail Apple B2B Instagram 104

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok. Watch, listen, learn.

Questions 104

Questions Banking Insurance HootSuite 104

Oktopost

NOVEMBER 4, 2019

Retailers and other companies that sell direct to consumers have known this for a while, and the consumer chatbot field is already fairly overcrowded territory. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. When it comes to B2B botmaking, you have many options, some of which are platform-dependent.

B2B 106

B2B API Facebook Survey 106

Sprout Social

APRIL 15, 2020

Brands should also be mindful of the toll COVID-19 has taken on the industries they operate in. Tourism, entertainment and retail have been hit especially hard by the current economic downturn as people quarantine and delay major purchases. If anyone wants to hang we’re going live on Zoom here: [link].

Strategy 143

Strategy Metrics Hubspot Retail 143

Firebelly

NOVEMBER 15, 2012

We know retailers that monitor complaints for their competitors, then offering those customers immediate help. This is a major issue for retailers who have thousands of locations. . But not so much for airlines, phone companies, B2B companies and retailers. . account=hotels&page=industry. The Oracle Debacle.

Social Media 241

Social Media Hotels Retail Airlines 241

Waxing UnLyrical

DECEMBER 20, 2012

It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition.

Communities 234

Communities Facebook How To Consultant 234

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Koch Communications. The High Road Agency. Bloomerang. CF Search Marketing.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Sprout Social

AUGUST 24, 2022

From a young age I saw the power in social, and have wanted to be a part of the industry ever since.”. Business-to-business (B2B) vs. business-to-consumer (B2C) : Social media managers who work in-house for businesses that market to consumers or businesses who market to other brands. Two generations, two graduations, one gown.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Convince & Convert

NOVEMBER 16, 2013

And Sirius Decisions’ research found that in B2B, a full 70% of the purchase decision has been made before a prospect ever contacts the company. It’s not as though B2B buyers ONLY buy B2B. Google’s ZMOT research found that consumers’ information needs when researching purchases DOUBLED from 2010 to 2011.

B2B 157

B2B Consultant Research Retail 157

Sprout Social

MARCH 12, 2020

Social media listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions. Even if your brand isn’t B2B, many of the takeaways in this article can be applied to consumer product launches. .

Data 101

Data Skills Meme Social Media Management 101

agora pulse

NOVEMBER 4, 2020

Showing an ad featuring a dog in the Dog Owners subreddit is an excellent choice, as is showing B2B solutions in “small business,” rosacea-friendly makeup in “sensitive skin,” and budgeting software in a subreddit about becoming financially independent. You can also use retargeting campaigns based on a tracking pixel.

Reddit 115

Reddit CPC CPM Cost 115

Social Media Strategies Summit

FEBRUARY 18, 2021

Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. You can also use live videos to host an interview or a talk with an industry influencer. – How to Create An Effective B2B Social Media Strategy. It’s as simple as that. All the best!

Trends 195

Trends Social Media Authentication Instagram 195

Twist Image

DECEMBER 20, 2011

In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. The risk associated with a retail location - where you're beholden to issues like foot traffic and weather - seems so unpredictable when compared to the online world. It's a true petri dish. business book.

Retail 94

Retail Construction Mobile Advertising 94

Convince & Convert

MAY 3, 2013

In addition to online support and education, Scotts has in-person representatives at major retail stores such as Home Depot and Lowe’s so that customers can come in and talk to Scotts professionals about what they should do. Social Media Stat of the Week. How did you get involved in social media?

Social Media 132

Social Media Retail Education Airlines 132

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. Consider creating Twitter lists of industry executives and relevant news outlets you can refer to. Any recommendations?

Strategy 87

Strategy How To Training ROI 87

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy.

Platform 119

Platform Social Media Tumblr Reddit 119

The Realtime Report

JANUARY 25, 2021

Two Types of Online B2B Marketplaces. Think about all the costs about establishing what is in fact a new company, such as office and retail space, workforce, and complying with the local regulation. Instead, it is far easier for small businesses to sell B2B, i.e. to find another company interested in purchasing the products.

Small Business 91

Small Business B2B Types Retail 91

Kikolani

AUGUST 24, 2012

10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. Bloggers have an advantage that static and retail websites don’t. Business / Career. Beyond laughing, embrace every bad marketing moment as inspiration to make your brand better.

Mashup 117

Mashup Resources How To Remix 117

Sprout Social

MARCH 30, 2022

Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. When you look at social media benchmarks by industry, you can find insights that tell a richer story about your strategy, its challenges and its successes. Industry spotlight: Computer software.

Industry 119

Industry Social Media Sports Metrics 119

Hootsuite

MAY 16, 2022

It depends on what industry you’re in, who your competitors are, the time of year, the time of day, how you target your audience, your ad content… and so on. Your industry. Some industries are more competitive than others for ad space, which affects the cost of advertising. this year, I’d have $432. It depends. Your competition.

Cost 94

Cost CPC Facebook HootSuite 94

Oktopost

APRIL 20, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Since starting in the events industry in 2015, being promoted in just 6 months to become the UK’s youngest Event Director at the age of 23, Paige has always had a passion for creative Business Development, New Business Acquisition, and Strategy.

B2B 12

B2B Apple Marketing Retail 12

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. That these companies are merging makes logical sense, and shouldn’t come as much surprise to seasoned industry watchers. As with any b2b marketing campaign , targeting is crucial.

B2B 59

B2B Advertising Examples Hosting 59