4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.
How Social Media Changes Retail Storefronts
AUGUST 30, 2012
worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. Need help?
The Future Of Retail In A CTRL ALT Delete World
AUGUST 8, 2015
This has been the question that has kept me motivated to be in this industry for over twenty years. Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. consumer. google.
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
But maybe there are in fact certain industries where we can be sure to always get an answer? According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. These top five industries are all positioned at more than a 40% response rate.
3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
When social media shakes up the fashion industry , what do you do? At Ignite Social Media, we know a thing or two about social media trends in the fashion and beauty industry, being Social Media Agency of the Year and all. So with that, here are three social media trends fashion and beauty retailers should leverage. Plus, we do some pretty cool work with big name brands.
Is the Financial Services Industry Poised for Market Disruption?
AUGUST 17, 2015
If the financial services industry is to keep up, it needs to: embrace and acquiesce to the new customer mindset. Digital is Turning the Industry on its Head. This requires the banking industry to heed these market triggers and begin to determine how to implement a more customer-focused strategy. come from the financial industry. This industry understands data.
Does Retail Understand The Untethered Consumer?
JUNE 16, 2013
For over a decade, Gary has been a leader in the mobile industry. Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. He published his first book, The Impulse Economy - Understanding mobile shoppers and what makes them buy , and appeared on this podcast back in 2012. The game has changed. The game is changing.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Here are some simple tips that should be kept in mind regardless of your business or industry. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Example Social Media / Online Marketing Strategies Based on Industry. The Travel and Hospitality Industry usually does pretty well with attracting Facebook fans. Web 2.0
The Challenge of Online Selling for CPGs
MARCH 23, 2013
One industry that has a particularly big challenge in turning digital shoppers into digital buyers is the Consumer Packaged Goods (CPGs). From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. CPG CPGs online retailers must rely on creative strategies to increase direct site sales. price.
How Twitter Users Feel About Their Jobs (Report)
JULY 15, 2016
There are lots of compounding factors that play into how people feel about their jobs, including location, industry and even whether or not they’re part of the emerging gig economy. Idaho, Montana and North Dakota topped the states where people expressed the most job love across industries including heavy equipment operator, carpenter and technical-support representative.
Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers
The Realtime Report
NOVEMBER 15, 2012
L2 Think Tank reports that “Instagram, along with Pinterest, is capturing the bulk of the fashion industry growth on social media.” Social Media Case Studies fashion Instagram Instagram contest luxury brand luxury retail Michael Kors retail” Given Instagram’s high female user base (~70%), the platform is being heavily targeted by fashion brands.
How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. Advertising/Marketing Facebook A/B testing Ad Sets Cost Per Click cpc Keywee Publisers retailers Sampling Yaniv MakoverWe all want more for less. Test yourself.
The True Omni-Channel Is Convergence
OCTOBER 9, 2014
" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. Amazon has been teasing at a physical retail operation for a long time, and it seems more real than ever before. online retail.
Influencer Relations and the Target Plus-Sized Win
FEBRUARY 2, 2015
But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Except, if you’re plus-sized, Target has not traditionally been your retail BFF. Miss: Canada. As in, missed the entire country. And it’s not like it’s small! Sorry, Canadians. Whoops.
The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. The retail advertisers spend the most, and they are responsible for 22% of dollars spent. After the retailers, auto and financial services come in, and each accounts for 13% of 2015 revenue. retail. retail advertising. Don't believe every headline that you read. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. ad fraud.
When Real Time Becomes Really Real Time
JULY 13, 2012
Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. It's hard to overstate how thoroughly this move will shake up the retail industry. Same-day delivery has long been the holy grail of Internet retailers, something that dozens of startups have tried and failed to accomplish. To put it more bluntly: Physical retailers will be hosed." retail.
9 Things to Note Before Launching a Facebook Coupon Offers Campaign
NOVEMBER 4, 2016
Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Advertising/Marketing Facebook A/B testing analytics Applications apps Bookmarks brand awareness ChameleonJohn Coupons Customer Loyalty Digital Strategy Consulting e-Commerce Email Engagement Holiday Shopping Season influencer marketing Influencers Insights Kohl's Landing Pages Laurynas Skupas Likes Load Times Loyalty measurement Metrics mobile Offers Post Scheduling retailers Scheduled Posts Shares smartphones Technomic User-Generated ContentExclusive social fans.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. How big is the SEO industry? Should you include Pinterest in your mix? Increase use of video marketing? Marketing Pilgrim ). 2. But 3.1
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. When Pepsi put big budget dollars to social media , I think many people in the industry finally woke up. I guarantee that Pepsi didn’t make this decision without their market research team in the mix. What did I miss?
How To Curtail Showrooming: Charge Admission
MARCH 29, 2013
There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. In short, they're getting the full, physical retail experience - which could even include some consultation by the sales associate - only to lose the sale to the online channel or another retailer who is offering a better price. Many retail pundits agree that physical stores need to offer more services and value if they are ever going to compete. Could retailers charge a fee if they're simply worried about showrooming?
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
For each dollar spent on your influencer program, you will generate an average $6.95 in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). You should have already heard this statistic: over 1.8 billion pictures are shared online every day. more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).
Case Study Crunch: Retail Social Media Case Studies « The Cube
JULY 8, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. million – and counting. Larry Danna). Einstein Bros. Channels: Email, Photo sharing, UGC. what a year!
The End Of Privacy. The Beginning Of Personalization
SEPTEMBER 18, 2013
Amazon ''s ability to create such a highly personalized experience is core to their retail success (and consumer satisfaction), but as the company begins to roll out their Amazon Media platform, the world will be better able to see what happens when a company understands so much about their consumer, that all of the advertising associated with the experience will - at the very least - be highly relevant (if not substantially more transactional than most of the online advertising that we''re exposed to). Imagine, if as an industry, we could get behind this type of solution. retail.
Quirky Turns Us All Into Sharks And Dragons
SEPTEMBER 11, 2012
Launched in 2009, Quirky is an industrial design company located in New York that launches two new consumer products each and every week. To date, they have launched close to 230 products with close to 190 retail partners (including Target , Staples , Amazon , Bed Bath & Beyond and more). industrial design. retail. Being an entrepreneur is hotter than ever. Money?
Where The Consumers Are
DECEMBER 20, 2011
In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. The risk associated with a retail location - where you're beholden to issues like foot traffic and weather - seems so unpredictable when compared to the online world. He doesn't have stress over union strikes and other anomalies that can impact a retail store (like construction or even if the stadium decides to move). retail. Consumers are not just people who see media and advertising. It's a true petri dish. but they're all online.
The Complexity Of Simplicity
APRIL 10, 2013
As the years wane on and you gather perspectives and insights from your business, your industry and your peers, what you quickly realize is this: nothing is easy. Primarily, I''m a big fan of retail and an enthusiast of the industry. love the smell of commerce in the morning (to quote the movie, Mallrats ). I am fascinated with the changing landscape of retail and even more enthralled with the place of shopping malls in our culture (more on that here: Do Shopping Centers Have A Future? ). apple retail. retail. retail industry. business.
Adapt Or Die
JANUARY 19, 2012
You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. and almost every other industry should adapt or die. music industry. newspaper industry. retail. Do you like the saying, "adapt or die" ? There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means. Do you find it easy to adapt? Think about it. Not risk. apple.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
This list is incredibly long, but I hope it’s not any less valuable. I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. This is good stuff from the biggest experts in the industry. Of course, then, today is my birthday, but it’s a big one.
The Problem With The Status Quo
OCTOBER 19, 2011
It is a striking acceleration of the retailer's fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. Did Amazon outsmart the book publishing industry? Much like the music, film, TV, news and other industries, traditional companies are not victims of technology. think about our Marketing industry on a constant basis. I see people doing things with media that we never thought possible (more on that here: The Shift To TV Everywhere ). retail. From the article. Hardly.
Content Marketing: Dos and Dont’s [Report]
NOVEMBER 16, 2012
Skyworld’s second white paper aims to share great practical advice, tips and insights shared by industry marketers, who implement, manage and optimize content marketing programs for brands and organizations. Looking from a broader perspective in your industry, be the first to identify the existing content gaps and let your brand bridge them. Assess industry trends. Measuring.
4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers
SEPTEMBER 10, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. New influencers There is a difference.
On Death And Dying Brands
JANUARY 31, 2013
If you thought that your industry had cut-throat margins and lacks compassion in how it churns out individuals, spend some time at a local artist's studio. While that may not be the shiniest and brightest innovation to capture your attention today, it proved to be the beginning instances of a significant movement and building of an entirely new industry (with significant economy) in the space of unbranded items. What's most unique about this sea of tranquility in the storm of a retail environment is The Quiet Shop. retail. The new art of branding. Picasso ! Warhol !
A Twitch In Time
AUGUST 28, 2014
Like everything else, the video game industry is as exposed to disruption as the most traditional of industries. We all know that video games are a multi-billion dollar industry that has rivaled the movie and music business for some time, but who knew that people watching video games online is also a billion-dollar business? Some may not be able to see the direct correlation between what the world''s largest online retailer is hunting for, but deals like this make perfect sense. online retailer. retail. video game industry. It is my being. apple.
The Next Great Marketing Disruption
JANUARY 23, 2014
Last week was a weird week. I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. " Is the next big disruption in marketing, retail and technology the sales receipt? national retail federation. nrf retail industry awards luncheon. retail. retail disruption. That''s weird, right? What can we do with this everyday tool. Or did it?
What Pinterest’s Updated Policies Mean for Marketers
APRIL 9, 2014
” That said, this shouldn’t prevent brands from continuing to expand their communities on Pinterest, as the network is already one of the key traffic-drivers for retailers and brands and will continue to drive successful and meaningful engagement. Content Strategy Debunking the Hype Featured Implementation Industry Insider Paying Pinners. Accessing Data. Contests.
Five questions your marketing team should be asking about location-based technology
MARCH 4, 2015
As we’ve noted, companies in a multitude of industries find the idea of location-based delivery — also known as geo-targeting — very appealing. Retail/mail order (including online retail: 40%. Meanwhile, Motorola intends to dispatch Bluetooth-powered sensors to its retailers, The Washington Post reports. This is the world of location-based marketing.
How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016
DECEMBER 1, 2016
With retailers like Amazon and Walmart extending the dates for deals and sales, we should all have been able to knock a few things off our shopping lists. Consumers mentioned the retailer not just in the context of deals and sales but also as a convenient place to shop, in order to escape the crowd and queues in stores. Maybe it's just retail Darwinism. Prolonged Shopping.
Email Still Trumps Social Media for Online Marketing
OCTOBER 19, 2013
But a recent report from Custora , maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago. retailers across 14 industries and tracked the channels from which customers were clicking to e-commerce sites. Facebook drove very few sales and Twitter drove none.
Facebook Brand Engagement Grows 896% Year-Over-Year
The Realtime Report
OCTOBER 25, 2012
The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users.
The New Convergence
JUNE 14, 2013
Because of this, the concept of opening up a local retail outlet seems counterintuitive. Ultimately, it is fascinating to see media and marketers adjust to the digitization of industry. One that is more than just profitable, but one that is setting the stage for what will be the next industrial revolution. industrial revolution. retail. This is not about media convergence. It''s about something bigger. Things change. Things change so fast that sometimes, it''s hard to see it. This creates a metal imagery of a mouse running on a wheel, doesn''t it? It''s big.