Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

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Social Media UGC Content Loyalty 52

Pixlee

DECEMBER 14, 2018

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse. Morphe’s innovative e-commerce strategy has allowed them to grow into a top brand featured by celebrities & industry luminaries, and emerge as a leading digitally native brand.

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Conversation UGC Retail Marketing 45

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

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Social Media Video Content UGC 52

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. However, this is both a challenging and exciting time for our industry.

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Waxing UnLyrical

JUNE 4, 2014

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Other industries should take note immediately. Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content'

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Content UGC Community building Hotels 253

Keyhole.co

MARCH 7, 2023

This can help build brand loyalty and establish your brand as a leading competitor in your industry. Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events.

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Instagram UGC Hashtag Collaboration 52

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices.

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UGC Brands Apparel Content 59

Pixlee

MAY 21, 2020

Although the industry is bracing for a loss, overall projections indicate a lift in paid social. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. The Brands Using Paid Social Have Changed.

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Sentiment B2B HootSuite Retail 95

Pixlee

APRIL 2, 2019

Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Kimpton Hotels showcases pet friendly accommodations through UGC.

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Strategy UGC Hotels Marketing 59

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Sprout Social

FEBRUARY 23, 2022

Food for thought: social media for retail is all about having an omnichannel presence. Given that UGC can boost product page conversion rates by up to 64% , this is all the more reason to earn more customer shout-outs. Featuring people (think: influencers and UGC) whenever possible. Source: BH Cosmetics.

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Instagram How To UGC Real Estate 130

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok. Watch, listen, learn.

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Questions Banking Insurance HootSuite 104

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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Social Media SMS UGC Marketing 67

Pixlee

APRIL 25, 2019

Meanwhile, brands not advertising at these festivals are left wondering, are their competitors taking the next step toward community-driven marketing in other retail channels, or are these just marketing gimmicks and one-offs for the headlines? If the festival industry is coming to the laptop and smartphone, brands need to follow.

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Communities Geotagging Brands UGC 75

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

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Retail Social Media UGC How To 99

Pixlee

SEPTEMBER 3, 2020

Using measurements from millions of real women instead of industry size templates, the brand created a line of bras with 78 different sizes including half cup sizes. The campaign features “ real women, never models ” and shows women of different ages, body types, and ethnicities through user-generated content (UGC).

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Sprout Social

JULY 6, 2020

Maybe your focus will be on sharing resources, or using your data to talk about how this issue relates to your customers or industry, or increasing representation in your content. It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Spread the word. Like the wine?

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Strategy Social Media Organization Education 145

Pixlee

JUNE 24, 2020

We now live in a world where FOMO (fear of missing out) has taken over retail. But some of the most important criteria when working with influencers – whether they are macro or micro – are making sure those influencers will not only align with the brand’s core values, but that they are also relevant to your brand, industry, and audience.

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Collaboration Influencer Campaign UGC 98

Pixlee

DECEMBER 31, 2018

With dozens of sessions to attend and industry speakers, your time is at a premium. To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Chewy hit the ECommerce scene in 2011 as a pet food & medicine retailer.

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Brands Retail Apparel Fashion 40

Pixlee

FEBRUARY 1, 2019

Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals.

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Discount UGC How To Apparel 41

Later

MAY 6, 2020

So the retail brand partnered with TikTok’s biggest star, Charli D’Amelio , to create sponsored content that drove new eyes to their brand page. Tip #9 to Get Followers on TikTok: Repost TikTok as UGC. NARS Cosmetics has begun reposting UGC TikTok content that features its products — and it seriously works for their feed.

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How To UGC Hashtag Trends 86

Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Here’s a fun fact, Millennials trust UGC 50% more than other types of media, so it makes sense that these images would work well for selling your product as well. Definitely go check them out for inspiration.

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Instagram Strategy Tips How To 75

Sprout Social

OCTOBER 13, 2021

The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites. What are you selling and in what industry? Shoppable UGC. Feature shoppable UGC gathered from customers, showcasing them on your own social feeds, website homepage and product pages.

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Buy Brands Apparel Content 139

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories. Upsell with an AI chatbot.

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Strategy Brands Facebook How To 100

Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Thanks to emerging functionality across social platforms, everything from video to UGC can turn into a conversion opportunity.

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Social Media UGC Analysis Conversation 140

Ignite Social Media

DECEMBER 12, 2017

55% of marketers report a lack of resources for quality content production across the industry. If you have a retail location, go in-store and get some content! Finally, there’s User-Generated Content (UGC). For UGC Content: Give audiences an incentive to share UGC. Then you’ve stumbled across the right blog post.

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Social Media Content UGC Influencer 239

Hootsuite

JULY 13, 2022

It’s not just another industry buzzword. One popular form of this social proof is user generated content (UGC). If you’re in the software industry, this is particularly useful to understand where your product falls short. If they’re below the industry average, you may have a pain point that needs attention.

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Tips HootSuite Survey Template 107

Sprout Social

AUGUST 17, 2021

Having a tool that helps you collect and share UGC for your brand can be a massive time saver, and that’s where a tool like Taggbox comes in. Furthermore, it helps you get permission and rights to publish UGC from the original creators, ensuring your brand reputation stays intact.

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Communities Engagement Tools Tweetdeck 127

Pixlee

OCTOBER 12, 2020

User-generated content can fill a lot of this niche and pairs nicely with 3D Modeling, which presents many new opportunities for brands to get high-quality UGC. . Those custom designs create terrific UGC – which can be shared through other parts of the site and across social media. Something that’s worth sharing. .

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UGC Content Upcoming Automotive 52

Keyhole.co

DECEMBER 13, 2022

Focus on user-generated content (UGC). Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. With consumers 2.4

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Engagement Strategy Facebook UGC 59

Hootsuite

SEPTEMBER 24, 2019

Establish your brand as an industry leader? Regrams and UGC: User-generated content is by nature authentic and compelling. Did you know that the best time to post on Instagram varies based on your industry? Here are the best times to post for each industry we analyzed: Travel and tourism: Friday, 9 a.m. Get new leads?

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Instagram Tips Marketing Hashtag 112

Sprout Social

JUNE 12, 2023

For example, let’s say a retail business sets a goal to reduce customer support response times. Sprout Social’s Listening can help you monitor online conversations about your brand, industry and related topics. Assign responsibility for each action to a team member or department.

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Strategy How To Metrics Loyalty 134

Buffer Social

JULY 8, 2020

To help generate pre-launch interest, followers and UGC, we launched a friends & family program in the weeks before our official launch, and encouraged participants to share their Ultra Coffee experience with us. Finally, I’d recommend seeking out a few networking groups specific to your position or industry.

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Instagram Social Media UGC Strategy 98

Keyhole.co

JANUARY 22, 2024

It should have your branded hashtags, campaign-specific hashtags, and industry-specific hashtags. For example, the art and craft retail chain—Michael’s, has vibrant visuals in their Instagram and Pinterest profiles. Amplify user-generated content (UGC). Keep space for some trending hashtags to hop on the virality bandwagon.

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Social Media Guidelines How To Hashtag 52

Sprout Social

JULY 1, 2019

Similarly, you’ll see many retailers and ecommerce brands use their customer shoppable feed links (like this Like2Buy link from Curalate). For example, business profiles allow you to feature your address, phone number, email and industry without needlessly taking up characters. Retail and e-commerce. Small and local businesses.

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Instagram Tips Hashtag UGC 111

Sprout Social

SEPTEMBER 7, 2021

By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. To further connect with their Generation Z audience, the retailer also created a digital clothing line for Bitmoji, giving consumers the chance to personalize their Bitmoji with AE clothes. Anheuser-Busch’s #LetsGrabABeer.

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Campaign Social Media Collaboration Apple 136

Hootsuite

MARCH 2, 2023

The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media. But you have to do your research first.

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Social Media Brands HootSuite Policies 97