Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

MAY 18, 2020

To help answer these questions and more, we dove once more into Sprout Social’s Featured Listening Topic to better understand people’s behaviors and how certain industries continue to navigate this pandemic. How three industries are responding to COVID-19. Every industry has had to adjust its operations in the face of this pandemic.

Conversation 108

Conversation Retail Sentiment Education 108

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. This is a major time and money-saver for online retailers.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

MAY 11, 2023

The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time.

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Our latest retail data report revealed that in social conversations about going back to school, more than 40,000 messages included the words “safe” or “safety.” Throughout quarantine, social gave brands a direct line to their customers.

Strategy 134

Strategy Retail Marketing How To 134

Sprout Social

APRIL 27, 2020

Disclaimer: Data from Sprout Social includes users from various plan types, industries and locations. For this data, we reviewed the volume of different interaction across both networks and industry segments, to see how audience attention has shifted. All time frames are recorded in Central Time Zone (CST).

Engagement 145

Engagement Social Media Patterns Health Care 145

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. What would you add to this list?

Social Media 244

Social Media Airlines Sentiment Conference 244

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. A virtual retail agent can make tailored recommendations for a customer, moving them down the funnel faster—and shoppers are looking for this kind of help.

Conversation 79

Conversation FAQ Sentiment Banking 79

Pixlee

MAY 21, 2020

Although the industry is bracing for a loss, overall projections indicate a lift in paid social. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. The Brands Using Paid Social Have Changed. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Review analysis guides you toward the things that strengthen and weaken your brand image.

Review 128

Review Brands How To Analysis 128

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times. Industry-specific data includes mid- to high-level engagement times. What are the best times to post on TikTok by industry?

Tourism 109

Tourism Travel Education Engagement 109

Ignite Social Media

JANUARY 25, 2018

Behaviors include everything from life events, payment and device preferences, and retail spending. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. If you are interested in learning more about audience insights for your industry, shoot us a message. Post Trend Insights.

Facebook 107

Facebook Sample Samples Sentiment 107

Keyhole.co

JULY 31, 2023

Track your engagement rate using Keyhole Brand #4: Starbucks Starbucks, a global leader in the coffee industry, has made its mark not only with its distinctive product packaging but also with its thoughtful customer service responses. You can simply do what Starbucks does on Twitter — signing off with the name of the customer service rep.

Examples 52

Examples Social Media Brands Issues 52

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

MAY 31, 2023

You should start measuring your social media statistics with that of the set benchmarks across your particular industry. If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. Now how would you do that?

Social Media 52

Social Media Strategy How To Analysis 52

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence.

Strategy 131

Strategy Brands Hubspot Survey 131

Twist Image

FEBRUARY 15, 2017

I was in Orlando this morning, presenting to the Retail Industry Leaders Association. I grabbed a coffee with an old friend, who is now running marketing for a major retailer in the United States. Back to where the retailer was before their predecessor took over? major retailer. retail award. Go backwards?

Brands 63

Brands Retail Sentiment Review 63

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. You could spend hours researching famous women who’ve had an impact on your industry. Their list includes manufacturers, retailers, suppliers and distributors.

Social Media 118

Social Media Team Groups Groups 118

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Brands should also be mindful of the toll COVID-19 has taken on the industries they operate in. Read the room to determine what parts of your strategy need to change.

Strategy 143

Strategy Metrics Hubspot Retail 143

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. And to crowdsource sentiment on your brand. Reach out to well-known bloggers within your industry and see if they’re interested in collaborating with you. Are you thinking about getting into Instagram eCommerce? If so, you’re in luck. Try it Free.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

SEPTEMBER 16, 2022

Bestseller is the best retail chatbot example for customer service in bulk. The furniture industry came to an interesting crossroads due to the pandemic. On the other, in the furniture industry, an in-person experience is a deciding factor in the sales process. The furniture industry had an interesting puzzle to solve.

Examples 96

Examples FAQ Insurance Retail 96

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

OCTOBER 8, 2020

Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Ideation can be ongoing or scheduled.

Content 144

Content Meeting Process Sentiment 144

Idaconcpts

AUGUST 12, 2011

Taking a swipe at Intel’s new Ultrabook concept he proclaimed that the industry needed to be more innovative instead of latching onto current trends, pot kettle black springs to mind. That sentiment has previously been echoed by Apple CEO Steve Jobs who released the memo “We’re living in a post-PC world”.

Apple 133

Apple iPad Sentiment Retail 133

Hootsuite

AUGUST 2, 2022

What are others in your industry doing in terms of CX strategy? Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services. This is a compilation of your company’s strengths, weaknesses, opportunities, and threats. But, focus it on your customer experience offerings.

Template 77

Template Templates Strategy HootSuite 77

Talkwalker SM

JULY 23, 2015

A quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. Where are people especially interested in a particular retailer? Sentiment towards Michael Kors across different parts of the United States.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Keyhole.co

JUNE 19, 2023

Implementing social listening tactic Social listening involves monitoring digital conversations to understand what customers say about a brand and its industry online. It includes an analysis of context, sentiment, and the overall customer experience. Keyhole helps brands learn their impact online.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Monitoring helps you with your brand perception and sentiment. Industry hashtags, if applicable. C-suite’s names if they’re active online or an industry thought leader.

Social Media 136

Social Media Strategy Brands Airlines 136

Webbiquity SMM

SEPTEMBER 16, 2013

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Discovering that a competitor has far more links from industry news sources or blogs, for example, tells you something important about their strategy, and how you may need to adjust yours.

Metrics 195

Metrics Marketing Class ROI 195

Sprout Social

APRIL 19, 2022

You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. If you’re contemplating incorporating WhatsApp into your social media lineup, partner with influencers in your industry to help spark conversation and promote premier events. Helpdesk integrations.

Conversation 101

Conversation Strategy Social Media Marketing 101

Sprout Social

FEBRUARY 8, 2021

This is a common collection method for online retailers. Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole. After a customer purchases online and the product is delivered, RoomMates sends an automated email to ask them to review the product.

Data 125

Data Survey How To Review 125

Sprout Social

OCTOBER 22, 2019

Use social media listening tools from Sprout Social to pinpoint conversations in your industry and around certain topics. Your target audience should have interests relevant to your brand and/or industry. This also means that they would use or follow hashtags relevant to the industry. Use location tagging.

Instagram 97

Instagram How To Hashtag Influencer 97

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 99

Retail Social Media UGC How To 99

Waxing UnLyrical

JULY 11, 2012

The latter filter means you can narrow down the keywords to include the types of products or services you sell directly, or just the industry you’re in. Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier).

Social Media 204

Social Media Issues Sentiment Banking 204

Pixlee

SEPTEMBER 29, 2020

It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. The research also shows a consistent link between effective customer engagement and key business outcomes across industries. When consumers believe that they’re getting the best value for their money, they’ll spend more.

Engagement 90

Engagement How To Metrics Loyalty 90

Convince & Convert

MARCH 29, 2016

In further analysis of this emoji usage, and represent sentiment found in tweets. ” Furthermore, this is not he first time a retailer and a credit-card issuer have split up. is often used in place of “cool,” which is why the emoji is situated alongside news of the FBI’s renegade-like response to Apple. .

Loyalty 60

Loyalty Brands Apple Retail 60