Sprout Social

OCTOBER 25, 2022

One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. Fast food, retail, sports—those brands can get experimental. Not only that, but collaboration is a surefire way to make positive impressions on other players in your industry. That couldn’t be more wrong.

Strategy 127

Strategy Brands Hubspot Survey 127

Sprout Social

MARCH 12, 2020

Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. Social media listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions.

Data 97

Data Skills Meme Social Media Management 97

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Social media management is a skill and industry that continues to grow and expand. Are you hoping to become a social media manager, either for your own business or as a consultant to others?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Buzz Marketing for Technology

JANUARY 16, 2013

And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. Now businesses across industries (retail, finance, etc.) B2B companies—and their customers—crave a great online experience too.

Loyalty 275

Loyalty B2B Retail Mobile 275

ProBlogger

JANUARY 31, 2016

The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. Yet, despite these encouraging numbers, a laughable small number of businesses are using this first-class ticket to successful marketing : Only 39% of retailers will personalize product recommendations via email.

Conversation 30

Conversation Mobile Retail iPad 30

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth.

Questions 142

Questions Social Media Strategy Survey 142

Buzz Marketing for Technology

MARCH 23, 2010

1) Customers prefer a good customer experience over price – being the low cost provider in any industry is never a safe place to play. Someone can come in and undercut you (think Sam Walton against every major retailer). But in a recent survey by Forrester customers in every major industry preferred good customer service to price.

Social Media 211

Social Media Retail Loyalty B2B 211

Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Earnest B2B ). Earnest B2B ). Earnest B2B ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Oktopost

MAY 20, 2019

For retailers, the benefits of CDPs are probably readily apparent. But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies. For B2B and considered purchase companies, CDPs can also offer a solution to the attribution mess that can be omni-channel marketing. The Top 10 CDPs.

Data 111

Data Platform B2B Marketing 111

Hootsuite

MAY 10, 2021

Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment. For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Humanize your brand.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

JUNE 27, 2022

Even [insert your industry here]. Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. And TikTok seems like a place where your brand has to be super cool, or trendy, or provocative—and that just doesn’t come naturally for your brand or industry. There’s no one kind of cool anymore. Yes, really.

B2B 99

B2B Trends Authentication Film 99

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Don’t be boring! For example, gaskets are boring.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Viper Chill

APRIL 26, 2010

Share good content around your niche or industry and engage in conversations with smart people on the subjects most meaningful to you. Not only should you be posting comments on blogs that talk about things related to your industry, but you should build relationships with bloggers. Thanks everyone!

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow.

Social Media 120

Social Media Strategy Mobile Consultant 120