Convince & Convert

MARCH 1, 2016

My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. There are hundreds of books on marketing disruption (4 from me), but Hug Your Haters is the first and only book about customer service disruption. ” But that won’t work in customer service.

Posterous 60

Posterous Case Study Buy Research 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Launch an Employee Advocacy Program. How to Drive Employee Advocacy Adoption. How to Establish Program Goals and KPIs. How to Measure and Maximize Employee Advocacy ROI. How to Choose the Right Platform for Employee Advocacy. What is Employee Advocacy.

B2B 145

B2B Survey ROI Metrics 145

Webbiquity SMM

JANUARY 21, 2021

Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results. While every business has access to marketing data, the capability to use that information varies widely.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

AUGUST 10, 2010

We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. It’s in our DNA.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list. Five accounts appear to be temporarily inactive due to business impacts of the COVID-19 pandemic.

Company 149

Company Twitter Software System 149

SalesChoice

OCTOBER 4, 2016

. Understanding Cognitive Science Technology. Deloitte Global predicts that by the end of 2016 more than 80 of the world’s 100 largest enterprise software companies will have integrated cognitive technologies into their products, a 25 percent increase on the prior year. Cognitive Computing is a highly technical and mathematical field.

Software 20

Software Patterns Applications B2B 20

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? People who have educated, inspired, engaged, supported us.

Social Media 112

Social Media Strategy Influencer Education 112

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? Just What Do Marketers Do, Anyway?

B2B 190

B2B Strategy Marketing Buy 190

Social Media Strategies Summit

FEBRUARY 21, 2019

We’re gearing up for the Social Media Strategies Summit in Anaheim next month! Breanna: I’m really looking forward to your keynote at the upcoming SMSS Anaheim, where you’ll be sharing how you collaborated with DVD Netflix’s Vanessa Fiske to build their influencer marketing program. How do you define influencer marketing?

Influencer 100

Influencer Authentication Guidelines Communities 100

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. The takeaway?

HootSuite 111

HootSuite Brands Price Collaboration 111

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. DrumUp Blog ).

Facebook 141

Facebook Hubspot Statistics B2B 141

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. The thick of the 2012 holiday season is here.

Mobile 197

Mobile Cost Retail comScore 197

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How does B2B social media marketing differ in effectiveness from B2C use?

Statistics 50

Statistics Social Media B2B Hubspot 50

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. The article has examples of how social media worked too. And like last year, I have a gift for you.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman. . ” — 2018 Trends: B2B Marketing , Edelman.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? How do I use my time and resources most effectively?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Oktopost

MAY 20, 2019

Customers aren’t your enemy — but if you want to win the battle for their hearts, minds, and revenue, it pays to know them well. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs). It pools data from multiple sources into a single, unified customer database.

Data 111

Data Platform B2B Marketing 111

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. Huge thanks to Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. to the “how do we do it better?&#

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How do you measure the ROI of your big content initiatives?

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

APRIL 8, 2010

Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. Less than seductive technology. But progress sometimes comes in half-steps, and the remote control revolution was gradual. Same with email.

iPad 136

iPad Content iPhone Wireless 136

Webbiquity SMM

JANUARY 5, 2016

Here are eight types of content Celina Jones advises you should consider publishing to engage your prospects and customers. How to Use Visual Content to Drive More Traffic by Social Media Examiner. In this article from Donna Moritz , you’ll discover how three creative businesses used visual content to get results.

Content 60

Content B2B Marketing Hubspot 60

Hootsuite

AUGUST 14, 2023

Check out our webinar on the DOs and DONTs of ChatgGPT for social media. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network.

Products 92

Products Real Estate Tourism Fashion 92

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. But as companies grow, and produce more content, their needs may become more sophisticated.

Tools 201

Tools Sample Samples Marketing 201

ProBlogger

MARCH 25, 2012

It’s a lot more visual,” wrote Sam Lessin, a product manager at Facebook, about the new look of the social network. A number of image-based platforms out there, including Pinterest, Instagram, and SlideShare, have already made a strong statement about how visual content can impact business results.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Not Relying on Social Advocacy.

Content 187

Content Curation Marketing SEO 187

Convince & Convert

APRIL 7, 2010

But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116