Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. Connect with her at TheLuxeList.com and SavvyLiving.tv / Instagram / Twitter / Facebook / LinkedIn.

Retail 91

Retail Video Microsoft Loyalty 91

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

SEPTEMBER 30, 2022

If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

AUGUST 24, 2022

Social media managers leading these partnerships balance finding creators, hosting meetings, advocating for resources and approving content. Business-to-business (B2B) vs. business-to-consumer (B2C) : Social media managers who work in-house for businesses that market to consumers or businesses who market to other brands.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Keyhole.co

MAY 9, 2023

In this post, we’ll explore six compelling Instagram contest ideas to help you host giveaways like a pro. Hosting an Instagram giveaway can help brands – Multiply followers and engagement: Incentivize the audience to engage with your content. First, let’s understand the concept of Instagram giveaways. monetary or non-monetary).

Instagram 52

Instagram UGC Hashtag Guidelines 52

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. Set your Metrics Lastly, a thorough set of metrics needs to be defined against which your brand’s performance on Facebook can be evaluated. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Webbiquity SMM

JANUARY 24, 2011

A free service for setting up, promoting and hosting Twitter chats. In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. True monthly blog cost (not including design and hosting fees) = $1,620 (36 hours @ $45/hour).

Content 131

Content Marketing Cost Metrics 131

Convince & Convert

MARCH 8, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We’re very much getting into yet another micro-era of niche networks, of people saying, “Well maybe it’s not just Facebook and Twitter and LinkedIn and YouTube.

Company 120

Company Instagram B2B Survey 120

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Jay is the founder of [link] and host of the Social Pros podcast. Responsible party for setting it up right? About the Jay Baer: Follow @jaybaer.

ROI 140

ROI Social Media Social CRM Survey 140

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Hootsuite

JULY 21, 2020

Social video metrics track the success of your video content. But it’s a bit different from the metrics of a regular post. For one, each platform comes with different kinds of metrics and different terms for them. Social video metrics for every platform. Facebook video metrics. Those metrics are: Reach.

Metrics 144

Metrics Platform Video HootSuite 144

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. And they shouldn’t be used at all on LinkedIn.

B2B 100

B2B Social Media Strategy Marketing 100

Social Media Strategies Summit

NOVEMBER 18, 2022

If your board is only interested in revenue, they likely won’t be interested in “vanity metrics” like follower count and engagement levels. LinkedIn Marketing Strategy. LinkedIn has the fewest monthly active users of any platform in this guide. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Kikolani

JANUARY 16, 2011

Question: I have a wordpress blog and am considering hosting it myself so that the site name looks more professional. Answer: The difference between WordPress.com and a self-hosted version of the WordPress platform is the control you will have with the latter, but with that control also comes the need for maintenance.

Questions 167

Questions WordPress Postrank Blogger 167

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. I think it's a good approach to enter social media metrics. Do you agree?

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MAY 29, 2018

LinkedIn videos. LinkedIn: 4:3 or 16:9, up to 30 seconds, but the best are under 15 seconds. Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active. Video Goals and Metrics. But there are so many video platforms!

Platform 152

Platform Campaign Video YouTube 152

Buffer Social

DECEMBER 5, 2023

I consider the desired metrics and target audiences, understanding where they spend their time online to inform our repurposing strategy. 2: Convert snippets from your long-form content into X & LinkedIn posts, newsletters, and community responses Long-form written content has a ton of information. Both platforms support (and love!)

Content 108

Content Newsletter Remix Instagram 108

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Don’t be boring! For example, gaskets are boring.

B2B 164

B2B Sentiment SEO Klout 164

Buffer Social

AUGUST 23, 2023

Facebook supports a host of content formats, so you’ll have everything from video to photo- to text-based posts to play with. Both are sub-pages of a company’s primary LinkedIn page. The potential for repurposing If your business regularly hosts video workshops you can turn into content, that will help you save on time.

Small Business 77

Small Business Activities Platform Social Media 77

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). AddShoppers ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Keyhole.co

APRIL 24, 2023

On the contrary, B2B businesses would better invest in LinkedIn lead generation to target professionals in their niche with business-related content. Tracking and analyzing key metrics like the number of entries or the conversion rate will give you a clear picture of what went well and where there’s room for improvement.

Social Media 52

Social Media How To Campaign ROI 52

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. How to Train Employees to Manage Social Media [infographic] by WordPress Hosting SEO. Social Media Metrics and ROI. The Social Media Metrics That Truly Matter by iMedia Connection. • How much buzz do I have vs. competition/trend? •

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. Types of LinkedIn video. LinkedIn native video. LinkedIn video ads.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Webbiquity SMM

JANUARY 3, 2011

Sarah Hofstetter offers 25 outstanding tips for developing, maintaining and promoting a successful corporate blog, from creating an editorial calendar and incorporating visuals to setting up email distribution and tracking actionable metrics. Why Host a Blog on Your Corporate Website? Why Host a Blog on Your Corporate Website?

Tips 176

Tips Sysomos SEO WordPress 176

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Over the past few months, Facebook has introduced new metrics, like people talking about us and engaged users and virality, which very few people still understand or are able to put into practice.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Over the past few months, Facebook has introduced new metrics, like people talking about us and engaged users and virality, which very few people still understand or are able to put into practice.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Hootsuite

JUNE 17, 2020

More than 30 million companies use LinkedIn for business. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. How to use LinkedIn for Business.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Kikolani

DECEMBER 17, 2010

LinkedIn vs. Facebook for businesses – a look at Facebook pages vs. LinkedIn groups. Tips to improve your B2B link building efforts – content development, building your own blog network, optimizing inbound links, and boosting ROI. How to add video to a LinkedIn profile – step by step video tutorial.

Mashup 131

Mashup Resources WordPress SEO 131

Webbiquity SMM

NOVEMBER 6, 2013

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. A study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 188

B2B Research Newsletter Conference 188

Hootsuite

JULY 13, 2023

You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads. Source: LinkedIn TikTok’s new lead generation ad objective helps social media managers easily collect info, too.

Social Media 98

Social Media HootSuite Analytics Newsletter 98