Ignite Social Media

JULY 10, 2020

Pinterest does skew heavily female and appeals more than Facebook to a midwestern audience, but it’s fantastic for brands in food, fashion, home décor and similar industries who can share inspirational content with these users. That makes for desirable B2B targeting in particular. Their ad platform has also improved over the years.

Brands 176

Brands Facebook LinkedIn Influencer 176

Mindjumpers

SEPTEMBER 18, 2012

But it might be difficult to keep up with the latest developments in the fast-moving world of social media, where new features and platforms are a daily occurrence. Henriette has previously written a blog post that offers a quick overview of the vast social media marketing landscape. Media companies chose Twitter.

Platform 268

Platform Brands Automotive Tumblr 268

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And…even social media itself. Wondering which social network is most effective at generating b2b leads?

Statistics 198

Statistics Social Media B2B Marketing 198

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. Which social network is right for you to choose?

Statistics 100

Statistics B2B Vimeo Social Networking 100

Likeable

APRIL 13, 2021

Twitter, by contrast, just needs a credit card, and for most promotions that seems about right. Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?)

Platform 95

Platform CPM CPC Advertising 95

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Automated welcome DMs on Twitter and the like are obnoxious. Social media success is based on content and trust.

Social Media 193

Social Media Sysomos Case Study B2B 193

Hootsuite

JULY 8, 2020

Challenges: What pain points is your social media audience dealing with? Stage of life: Does your social media target audience include college students? B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? New parents? Parents of teens? Google Analytics. Look for patterns.

Template 145

Template Templates Social Media How To 145

Visually SM

AUGUST 19, 2020

But those are not the only relevant stats when it comes to defining if your brand should be present on social media. Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms. Social media is the place for that. of millennials use, daily, at least one social media channel.

Social Media 130

Social Media Brands Reddit Platform 130

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Hootsuite

JUNE 27, 2022

You’ve spent ages figuring out exactly what you need to do on each different network and now you’re terrified you’re going to have to toss it all out the window. Can you even imagine treating TikTok the way you do Twitter?!). TikTok is vastly different from every single other social media platform, yes. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Sprout Social

OCTOBER 25, 2022

When followers glance at your social profiles, they should be able to understand the basics of your brand, its purpose and its personality. From social bios to profile images, how you set up your profile determines whether or not people recognize you. For example, check out how Hinge has their Twitter profile set up.

Strategy 131

Strategy Brands Hubspot Survey 131

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. Which social network is right for you to choose?

Statistics 60

Statistics B2B Vimeo Social Networking 60

Talkwalker SM

FEBRUARY 2, 2016

McKinsey used Twitter to provide interesting infographics on broad global issues like gender equality. McKinsey were one of the top performers on Twitter using insightful infographics like the tweet above to draw in their audience. times per day on the world’s largest social network.

Social Media 60

Social Media Comparison Consultant Report 60

Mindjumpers

JUNE 30, 2010

The social media landscape offers quite an amount of platforms like Hoist that enable organizations to adapt to a working behavior that resembles how people in general communicate via social networks. We strongly argue for organizations not to hesitate to open up to clients. Leave a Reply Click here to cancel reply.

Social Media 189

Social Media Collaboration Project Organization 189

Mindjumpers

AUGUST 11, 2010

In the area of e-mail marketing there are naturally all so-called SWYN tools: send-to-a-friend modules, social sharing tools etc. If you measure the social interaction with your e-mails properly, you will be able to identify influencers easily. Next to the use of social network sites you can also use proprietary community platforms.

Marketing 171

Marketing Module Forums Social Networking 171

Diva Marketing Blog

MARCH 23, 2009

That question always brings a smile since the business roots (versus the personal application) of social media began with the tech blogs and than were adopted by small business owners. many in the B2B space. The heart of this initiative is built around sharing knowledge. Nothing new here.

B2B 56

B2B Strategy Applications Fashion 56

Keyhole.co

NOVEMBER 4, 2020

This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place. Pro: You’ll be impressed by Agorapulse’s Twitter reporting functionality. This makes social listening pretty easy for you. Followerwonk (Twitter). Audiense Connect (Twitter).

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

FEBRUARY 13, 2022

This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place. Pro: You’ll be impressed by Agorapulse’s Twitter reporting functionality. This makes social listening pretty easy for you. Followerwonk (Twitter). Price: $180 – $2500 per month.

Analytics 52

Analytics Social Media Tools Price 52

Webbiquity SMM

MAY 10, 2011

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Integrate social media activities with your CRM system. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Diva Marketing Blog

MAY 23, 2012

Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Diva Marketing/Toby : In a world that began as a social network to share images of food and fashion Brandwatch is one of the early business-to-business brands on Pinterest.

Social Networking 92

Social Networking eBook Analysis API 92

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Twitter Following a user and then unfollowing them before they have a chance to follow back. Consistently using your Twitter stream for nothing but self-promotion and ego. This is much more bothersome when the request comes via IM or email and not on Twitter itself. Twitter is also about real relationships.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Kikolani

NOVEMBER 29, 2010

Follow her @adriarichards on Twitter. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Follow her @alexasamuels on Twitter. Follow her @alibrownla on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. Blogging is a commitment to yourself and anyone reading. How can I help you?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here’s the results for my friend and client Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no?

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MARCH 25, 2010

Or, you could just use Swix, the super slick new social media scoreboard that just works. Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Strategy Statistics Metrics 117

ProBlogger

DECEMBER 7, 2014

But before we dig deeper, here are two more facts for you: According to studies, B2B companies with a blog generate 67% more leads than those that don’t have a blog. It works for all industries — fashion and beauty? But how is this related to writing a great blogpost? Open with a bang.

How To 55

How To Industry Examples Study 55

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. As Brian Solis has written about a lot, social optimization needs to be simple. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Sprout Social

OCTOBER 21, 2019

Does your business need a Twitter account? Is Snapchat the right social media app to expand your brand? Should you just jump on board every popular social network to maximize your reach? With so many social media channels to choose from, deciding which ones deserve your attention can be difficult.

Social Media 97

Social Media Brands Social Networking Curation 97

Webbiquity SMM

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. What’s behind this number and what factors affect it?

How To 169

How To Conference Analytics Social Bookmarking 169