Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Ignite Social Media

JULY 10, 2020

Pinterest does skew heavily female and appeals more than Facebook to a midwestern audience, but it’s fantastic for brands in food, fashion, home décor and similar industries who can share inspirational content with these users. That makes for desirable B2B targeting in particular. Their ad platform has also improved over the years.

Brands 176

Brands Facebook LinkedIn Influencer 176

Kikolani

JUNE 28, 2016

Hanna gives three reasons you should stop thinking of your audience : it fails to cultivate relationships; it treats social networks nothing but distribution channels; it kills engagement. Know the character of every social channel. Make sure to use these insights when choosing a social network that fits.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Kmart as the place for fashion, or Oracle as ideal for small business) to the market.

Social Media 193

Social Media Sysomos Case Study B2B 193

Likeable

APRIL 13, 2021

Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) So far, we’re impressed. The fundamentals are there.

Platform 95

Platform CPM CPC Advertising 95

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Kikolani

JUNE 28, 2016

Hanna gives three reasons you should stop thinking of your audience : it fails to cultivate relationships; it treats social networks nothing but distribution channels; it kills engagement. Know the character of every social channel. Make sure to use these insights when choosing a social network that fits.

Statistics 60

Statistics B2B Vimeo Social Networking 60

Sprout Social

OCTOBER 25, 2022

For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. For example, our social team put their own spin on third-party data from AdWeek by adding a specific call to action for B2B marketers.

Strategy 131

Strategy Brands Hubspot Survey 131

Visually SM

AUGUST 19, 2020

As you are probably aware, each social media platform caters to a type of audience and content, and you should consider that when building your strategy. Twitter focuses more on news and current events, while Instagram is a visual social network, filled with videos, pictures, and testimonials.

Social Media 130

Social Media Brands Reddit Platform 130

Mindjumpers

JUNE 30, 2010

The social media landscape offers quite an amount of platforms like Hoist that enable organizations to adapt to a working behavior that resembles how people in general communicate via social networks. We strongly argue for organizations not to hesitate to open up to clients. Leave a Reply Click here to cancel reply.

Social Media 189

Social Media Collaboration Project Organization 189

Diva Marketing Blog

MARCH 23, 2009

That question always brings a smile since the business roots (versus the personal application) of social media began with the tech blogs and than were adopted by small business owners. many in the B2B space. The heart of this initiative is built around sharing knowledge. Nothing new here.

B2B 56

B2B Strategy Applications Fashion 56

Diva Marketing Blog

MAY 23, 2012

Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Diva Marketing/Toby : In a world that began as a social network to share images of food and fashion Brandwatch is one of the early business-to-business brands on Pinterest.

Social Networking 92

Social Networking eBook Analysis API 92

Webbiquity SMM

MAY 10, 2011

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Webbiquity SMM

AUGUST 25, 2015

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective.

B2B 100

B2B Marketing Advertising Statistics 100

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Hootsuite

JULY 8, 2020

Challenges: What pain points is your social media audience dealing with? Stage of life: Does your social media target audience include college students? B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? visiting “fashionable and cool” destinations. New parents?

Template 145

Template Templates Social Media How To 145

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Kristi’s Favorite Little Known Social Media Tool : If (or when) you come to this point with your social media accounts, you’ll be stuck handling Facebook and LinkedIn the old fashioned, manual way. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Metrics 130

Metrics Strategy How To Tourism 130

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Convince & Convert

FEBRUARY 10, 2010

But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. I’m excited to see what these guys add next.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MARCH 25, 2010

Or, you could just use Swix, the super slick new social media scoreboard that just works. Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Strategy Statistics Metrics 117

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Sprout Social

OCTOBER 21, 2019

Is Snapchat the right social media app to expand your brand? Should you just jump on board every popular social network to maximize your reach? With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. Don’t choose social networks based on what’s newest.

Social Media 97

Social Media Brands Social Networking Curation 97

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Hootsuite

JUNE 27, 2022

As a result, TikTok has become an engine of culture and trends that dictates not only what’s cool on social media, but in real life as well: in fashion, in food, in music, in pop culture—everywhere. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Webbiquity SMM

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. What’s behind this number and what factors affect it?

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

NOVEMBER 29, 2012

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids.

B2B 190

B2B Marketing SEO Construction 190

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# Or is this just creepy?

Social Media 133

Social Media Strategy Curation Privacy 133

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology.

Facebook 210

Facebook B2B Privacy MySpace 210

Convince & Convert

AUGUST 19, 2010

As Brian Solis has written about a lot, social optimization needs to be simple. You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It punches a hole in the theory that social media and content creation success has to be a huge time commitment. It makes sharing simple. All rights reserved.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Mindjumpers

SEPTEMBER 18, 2012

Which social platforms work better for what industry? When you want to pick the right social platform for your brand, it is important to know where your target audience is. It is always a good idea to look into social network demographics. Similar Posts: Study: The Global Social Media Check-Up 2012.

Platform 268

Platform Brands Automotive Tumblr 268

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? Best network, best outpost?”

B2B 113

B2B LinkedIn Posterous Social Media 113

Mindjumpers

AUGUST 11, 2010

In the area of e-mail marketing there are naturally all so-called SWYN tools: send-to-a-friend modules, social sharing tools etc. If you measure the social interaction with your e-mails properly, you will be able to identify influencers easily. Next to the use of social network sites you can also use proprietary community platforms.

Marketing 171

Marketing Module Forums Social Networking 171