Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. It’s where and it’s why. Oh yea, and to who m matters too.

B2B 100

B2B Conversation Social Media Strategy 100

Webbiquity SMM

JULY 31, 2012

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity.

B2B 101

B2B Marketing Diagrams Price 101

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. A throwback to Monday, our busiest day in history, from @sarahfreemark in Ottawa.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. A throwback to Monday, our busiest day in history, from @sarahfreemark in Ottawa.

Feed 100

Feed Feedly B2B Instagram 100

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Oktopost

NOVEMBER 3, 2021

In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Examples of Lead Qualification Frameworks.

B2B 135

B2B How To Data Process 135

Webbiquity SMM

AUGUST 24, 2021

Also among the top 30 are #fashion (3), #photography (7), #travel (16), #fitness (24), #food (26), and #friends (28). It’s also odd, given that Twitter is still viewed as the second-best social network for B2B marketers , that there is only one (somewhat) business-related account among the most-followed group—Bill Gates at #20.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Oktopost

NOVEMBER 28, 2021

Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. When it comes to success in B2B, Rich knows buyer activity matters because it shows the real demand organizations would otherwise miss. Catch all episodes here. Meet Rich Stone.

Data 69

Data B2B Apple Hosting 69

Oktopost

MAY 15, 2018

This approach isn’t wrong, but it doesn’t give B2B marketers a true sense of what’s resonating with their readers. Imagine yourself walking into a fashion […]. For many brands, editorial calendars are often driven by buyer personas, product updates and/or a list of keywords.

Data 90

Data B2B Fashion List 90

Sprout Social

NOVEMBER 17, 2022

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11.

Types 118

Types Instagram Brands Collaboration 118

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter lists Create Twitter Lists to read tweets in an ordered fashion. The targeting capabilities of Twitter Ads are particularly beneficial for B2B marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

NOVEMBER 8, 2012

Fashion & Beauty. • With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Social Media Marketing. Personal Finance. Who is Shareaholic? Check it out !

Curation 189

Curation Alltop Content API 189

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

FEBRUARY 27, 2020

, but B2B social marketing comes with a set of unique challenges. It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. UGC can mean many things, especially in B2B. Too much of B2B marketing is functional, devoid of basic human emotion.

UGC 78

UGC B2B How To Software 78

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 198

Statistics Social Media B2B Marketing 198

Ignite Social Media

DECEMBER 18, 2020

The platform is said to be about to announce partnerships with several sports leagues and is eyeing the gaming, fashion, and travel industries, plus B2B marketing efforts. It is developing a brand content creation lab to complement Crosshype.

CPM 161

CPM Brands Remix Influencer 161

Koka Sexton

NOVEMBER 9, 2022

Companies have been turning towards new models that rely on data-driven insights to generate demand instead of old-fashioned tactics like cold calls and trade shows. B2B marketers can also adopt this model if they want to increase their visibility among their target audience.

Marketing 92

Marketing Tourism Loyalty Organization 92

Later

APRIL 7, 2021

Influencer Marketing Doesn’t Work for B2B Brands. Myth #5: Influencer Marketing Doesn’t Work for B2B Brands. There is little doubt that influencer marketing makes sense for B2C brands in the beauty, fashion, food, or lifestyle industries. When it comes to B2B though, many brands are less convinced. Let’s find out.

Influencer 80

Influencer B2B Instagram Price 80

Pixlee

MAY 21, 2020

Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. In fact, the top B2B performers are more likely to use non-owned channels when distributing content and 84% use paid distribution channels.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Ignite Social Media

JULY 10, 2020

Pinterest does skew heavily female and appeals more than Facebook to a midwestern audience, but it’s fantastic for brands in food, fashion, home décor and similar industries who can share inspirational content with these users. That makes for desirable B2B targeting in particular. Their ad platform has also improved over the years.

Brands 176

Brands Facebook LinkedIn Influencer 176

Mindjumpers

SEPTEMBER 18, 2012

For FMCG (Fast-moving Consumer Goods), fashion, ecommerce and automative brands, Facebook works extremely well and has enabled the top ten pages to gain a huge fan base of on average 15 to 22 million fans. How Social Is B2B? billion times a day. Media companies chose Twitter. Similar Posts: Study: The Global Social Media Check-Up 2012.

Platform 268

Platform Brands Automotive Tumblr 268

Hootsuite

JUNE 27, 2022

As a result, TikTok has become an engine of culture and trends that dictates not only what’s cool on social media, but in real life as well: in fashion, in food, in music, in pop culture—everywhere. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Oktopost

JULY 18, 2023

Many moons ago, business owners could get away with dropping into the crowd and figuring out what their customers wanted through some good, old-fashioned eavesdropping. The owner of the booming department store on Fifth Avenue could gauge what people really wanted to find with a simple stroll across the sales floor. What do they want?

B2B 62

B2B ROI Social Media Sample 62

The Realtime Report

APRIL 11, 2019

Respond to feedback in a timely fashion. Kristen Herhold is a senior writer for The Manifest, a B2B news and how-to site that helps business decision-makers determine the best business services for their needs. Use social listening tools such as Hootsuite to track and respond to the conversation about your business on social media.

Small Business 133

Small Business Organization Social Media Authentication 133

Social Media Strategies Summit

JUNE 24, 2022

Well, in this example, Everlane shows us how fashion brands can use Reels to offer style advice to customers: View this post on Instagram. How to Create A Linkedin Strategy for B2B Brands. They’re also more likely to write you a positive review, recommend you to their friends and family and buy again down the line.

Examples 165

Examples Instagram Brands Transportation 165

Social Media Strategies Summit

APRIL 21, 2023

To see the results, just feast your eyes on their Instagram grid layout: Image source Dylan urges marketers in similar B2B environments to take things slowly when it comes to crafting trendy content. duolingo #dulapeep #balenciaga #fashion ♬ this is viral lol – libra But even they don’t always get it right.

Conversation 130

Conversation Brands Authentication Trends 130

Sprout Social

OCTOBER 25, 2022

For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. For example, our social team put their own spin on third-party data from AdWeek by adding a specific call to action for B2B marketers. via @thisiskis , @Adweek [link].

Strategy 131

Strategy Brands Hubspot Survey 131

The Realtime Report

APRIL 24, 2024

Real-World Success Stories To help illustrate the incredible business benefits of post-event follow up, let’s look at a few real-world success stories: SaaStr Annual , the world’s largest non-vendor B2B software conference, sends a personalized “thank you” video to every single attendee.

Eventful 91

Eventful Survey Loyalty Authentication 91

Keyhole.co

MAY 15, 2023

B2B vs. B2C If you post B2B Instagram content that’s meant to appeal to people when they are in “work mode”, you should post during core business hours. For example, if you're in the fashion industry, your audience may be more active on Instagram during the evening or on weekends when they have more free time to browse.

Instagram 52

Instagram B2B Tourism Engagement 52

Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) That rules out virtually all B2B conversion campaigns, and pretty much everything unless you’re pushing app downloads or something cheap, universally appealing, or currently trending. So far, we’re impressed. The fundamentals are there.

Platform 95

Platform CPM CPC Advertising 95

Kikolani

JUNE 28, 2016

Twitter: yes, if your audience is young men and women, tech-savvy ones; if you are a publication; or if you are a B2B looking for connections. Google+: yes, if you are a strong B2B brand wanting to impact its SEO; and if your target audience is male professionals. This social network is about business, not cats and memes.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Waxing UnLyrical

JUNE 28, 2018

Steel was scarce in the area, so Deere fashioned a moldboard out of the second-hand blade. I’m often asked if storytelling is harder for B2B companies. He also knew that the soil would slide easily off of a highly polished steel moldboard. With a few tweaks, this could be made more conversational.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Webbiquity SMM

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Kmart as the place for fashion, or Oracle as ideal for small business) to the market. Except in rare cases (e.g.,

Social Media 193

Social Media Sysomos Case Study B2B 193

Keyhole.co

JUNE 26, 2023

36% of B2B decision-makers have used Instagram for purchasing decisions. 96% of US fashion brands have an Instagram presence. With more Instagram users utilizing the platform for social media marketing, there should be plenty of engagement for lifestyle and fashion brands to leverage the Instagram algorithm. Source: L2 Inc) 31.

Statistics 52

Statistics Instagram HootSuite Hashtag 52

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). Create content and email marketing strategies with an approach that reflects the personality of the audience.

Content 90

Content Sample Samples Sentiment 90