Webbiquity SMM

OCTOBER 17, 2023

Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). LinkedIn is, of course, the top social media platform for B2B marketers. There’s lots more here, so download and check out the full report to get the complete story on content marketing trends.

Research 257

Research Report Social Media CPM 257

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Social Media Marketing

MARCH 1, 2010

The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management. Tags: guest post study social media b2b corporate blogging.

B2B 159

B2B Study Social Media Small Business 159

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials. Jump Ahead What is an MQL?

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials. Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Writtent Blog

FEBRUARY 14, 2014

Google Trends indicates that the term began to gain traction in 2013, and is quickly gaining some serious traction in search: Whether you choose to apply growth hacking in real life or would rather stick with more conservative and mainstream marketing tactics, here are 30 great resources to help you explore the idea : 1. Startup Marketing.

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Resources Startup Marketing Handbook 111

Hootsuite

JULY 4, 2022

Is the time and resource investment worth it? No matter what you’re posting or who’s responsible for posting it, there’s a cost in terms of time, money, and other resources. Consider what resources you’d need to invest in this new channel and if you have the talent in-house to dedicate to it. The TikTok opportunity.

Questions 104

Questions Banking Insurance HootSuite 104

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Grab the FREE buyer persona worksheet and sharpen that marketing sword ->> Download Buyer Persona Worksheet The Buyer Persona worksheets are even editable. In a world of automation and robots… be the HUMAN! Hustling to get the juiciest ROI from your efforts?

B2B 78

B2B Exercises Remix Team 78

Waxing UnLyrical

APRIL 11, 2019

It’s typically done by supporting specific organizations either financially, through time and resources, or both. The app is free to download and easy to use. More than 75,000 women have downloaded the app and nearly 50 women have shared their baby save stories on the Count the Kicks website.

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CSR Real Estate Posterous Campaign 200

Pam Moore

OCTOBER 8, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , 10 Reasons You Need Audience Marketing eBook, Content Calendar Template. Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!).

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Template Templates How To Training 78

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Pam Moore

FEBRUARY 21, 2017

We have created the Ultimate Social Media Image Sizing Reference Guide that you can download right now , right here ! Download the guide now ! In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute). Download Social Media Image Size Reference Guide +Templates Now!

Template 167

Template Templates Social Media Social Networking 167

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 147

Campaign Marketing B2B Conference 147

Pam Moore

JULY 22, 2020

Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). Supporting Resources (download for FREE!) . Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Strategy 78

Strategy Template Templates Marketing 78

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. These pieces of content not only fill out your social media calendar but also give sales reps helpful resources to hand over to leads. This might include: Downloading an e-book. In short, creating sales enablement content is a win-win for both teams.

Data 116

Data Marketing How To Collaboration 116

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

LinkedIn 113

LinkedIn How To Collaboration URL 113

Pam Moore

MARCH 7, 2023

Here are some resources to get you started. Here are some resources to get you started. The post Unleashing Your Brand’s Soul: Create a Personality that Emotionally Connects first appeared on Pam Moore Speaker, Trainer, Consultant. Click the icon below to listen.

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

Here are some resources to get you started. Here are some resources to get you started. The post Unleashing Your Brand’s Soul: Create a Personality that Emotionally Connects first appeared on Pam Moore Speaker, Trainer, Consultant. Click the icon below to listen.

Authentication 78

Authentication eBook Brands B2B 78

agora pulse

NOVEMBER 30, 2020

Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either). Download your FREE social media content calendar. Sounds crazy, right? Define your audience.

Content 182

Content Marketing How To Social Media Management 182

Hootsuite

APRIL 29, 2020

Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., 10:45 a.m., 12:45 p.m.,

Template 145

Template Templates Social Media Tools 145

Hootsuite

MARCH 11, 2020

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. It’s part of the reason why 58% of B2B marketers prefer LinkedIn ads compared to other social organizations.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Pam Moore

JUNE 26, 2020

Supporting Resources. Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Why knowing your customer is not rocket science and is one of the easiest ways to leverage digital and social media marketing. SoundCloud.

eBook 78

eBook Template Templates B2B 78

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. LinkedIn accounts for 80% of B2B leads. It also accounts for more than 50% of the total social traffic coming to B2B sites. Compared to Facebook, it generates leads 277% more effectively.

LinkedIn 140

LinkedIn Tips Marketing B2B 140

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. 60% of the marketing budget and resources are going to be spent on the best practices that we know are going to support growth.

ROI 95

ROI Cost B2B Organization 95

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Resource and tutorial pages. Remember that your website is not the sole resource for generating organic traffic to your page. . Podcasts and podcast sponsorships. Case studies delving into a topic.

Comparison 145

Comparison SEO Curation Domain Name 145

Sprout Social

FEBRUARY 26, 2024

To deliver a seamless, satisfying customer experience, your brand needs to streamline your multichannel service workflow, and have the right resources on hand. A reminder that even B2B social customer care should be person-first. The play: B2B brands, this one’s for you: Humanize. A major part of that is their care team.

Report 65

Report Atlassian Brands Sentiment 65

Pam Moore

NOVEMBER 23, 2020

Download this free ebook and then take a listen to episode #279 of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Download this free ebook and then take a listen to episode #279 of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. According to the platform , 75% of potential B2B buyers say thought leadership helps them determine which vendors to put on their short list.

Organization 102

Organization LinkedIn Strategy Social Media 102

Pam Moore

JULY 6, 2020

Supporting Resources. Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my free eBook 15 Tips to IGNITE Your Brand & Stomp Status Quo! . Brand personality vs brand identity – how to easily know the difference. 15 Tips to Ignite Your Brand (ebook). Learn more and apply here.

Brands 78

Brands eBook Template Templates 78

Pam Moore

FEBRUARY 24, 2018

We know they are highly engaged in other ways which includes up to 100,000 downloads of our podcast per month, a 58%- 83% conversion rate on all of our landing pages that offer free resources, templates and more. Does this mean that they will not click over to iTunes to subscribe and download a podcast they find on Facebook?

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Feed Feedly Metrics News 167

Pam Moore

OCTOBER 20, 2020

They keep their target market segments too broad and as a result they spread themselves too thin from a resource and budget perspective. Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training and our Content Calendar Editorial Template. Supporting Resources .

Research 78

Research Template Templates Training 78

Convince & Convert

AUGUST 8, 2019

If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list. Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. Is Dark Social Messing with Your Metrics?

Brands 152

Brands Analytics Consultant Data 152

Sprout Social

JANUARY 4, 2022

That said, if you’re dealing with resource limitations or struggling to get buy-in from your team, prioritizing Stories is likely to give you the biggest bang for your buck. But because video is the only kind of content supported, it can also be a bit resource-intensive for many marketing teams. We all have our preferences!

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Statistics Social Media Video Marketing 142